Chapter 1

Introduction to Communication

Introduction to Communication Why is communication important? What is communication? Why is communication imperfect?

Why is communication important? Important to human society and to

organization in general Current business trends Recent developments in the electroni

communication Personal satisfaction and succes Higher the rank more will be

communication

What is communication?Communication may be defined with the

help of following theories Electronic theory Social environment theory Rhetorical theory

Electronic theory This idea emphasized the technical problems of transmitting a message fro

m a sender to a receiver It is based on, and uses the language of, electronics The message begins with an information source the mind of

the sender (writer or speaker), who encodes a message into words and sentences.

The message is transmitted as  signal (marks on paper or sound waves) through a channel,  where it may be distorted by noise (such as smudged typing or acoustical problems). 

As a last step, thereceiver (listener or reader) decodes the message. The electronic theory is helpful because it introduces the ideas of senders a

nd receivers and of possible interference. It emphasizes one important aspect of communication: accuracy.

Its usefulness is limited , people are not machines a accurate electronic

communication system can be design but not a human one ignores many other important dimensions of

the situation in which we communicate

Social environment theory Social environment theory of

the social and behavioral scientists We must consider the situation,

the social context in which we will work. When we work and communicate together, we all parti

cipate in a social situation Within that situation, each agrees to assume certain r

oles   such as "compromiser," "initiator," "or "encourager"   based on our part in the activity. We each have a certain status prescribed officially, su

ch as our job title.

Social environment theory

Please refer book for diagrams

Rhetorical theory Communication

is not linear, but circular; not just sending a message to be received, but producing a response; not static, but dynamic.

In fact, perhaps the most important difference between business communication and other forms of communication is this circular quality: your business communication effectiveness depends on the result you achieve

Many people caught up in the accuracy forget third crucial variable, producing the desired response form their audience.

This model is circular, not linear

Definition of Communication‘’The process of sharing by which

messages produce responses’’

ProcessSharing MessagesResponse

Why is communication imperfect? Loss of meaning- Noise Distortion- Interference Communication fall off

Psychological barriers Semantic and physical barriers

Psychological barriers Emotional Perceptual

Different perception of different people Selectivity

Timing Context Remember extreme and forget middle

Semantic and physical barriers Semantic Blocks

The study of word choice Connotations Denotation

Physical Barriers For writing For speaking