Ch 09 creating brand equity tell and show
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Transcript of Ch 09 creating brand equity tell and show
![Page 1: Ch 09 creating brand equity tell and show](https://reader036.fdocuments.us/reader036/viewer/2022081413/546d8e1baf7959e3298b617d/html5/thumbnails/1.jpg)
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Show & Tell
By Kerwin Wesley Chu
BRAND
VALUE
Brand Asset Valuator
![Page 2: Ch 09 creating brand equity tell and show](https://reader036.fdocuments.us/reader036/viewer/2022081413/546d8e1baf7959e3298b617d/html5/thumbnails/2.jpg)
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Components of Brand Asset Valuator
DifferentiationRelevanceEnergyEsteemKnowledge
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
When you admire someone the usual problem is how to ask her out..
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Chances of getting a “Yes” for a first date lies on several factors..
Factors similar to BAV, which can help your chances of a “Yes”
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
There is a KREED (sic) in asking out that can be followed..
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
First, you must PROFILE the person..
Determine her hobbies, likes, hangouts, friends..
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
First ,you must PROFILE the person..
That’s Knowledge.. The degree of awareness about a brand.
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Look for common interest s..
Use these as talking points ..
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Look for common interest s..
That’s Relevance.. how closely can the consumers relate..
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Take advantage of opportunities..BUILD on it..
Shock and Awe…
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
That’s Energy .. Bringing the brand alive.
Take advantage of opportunities..BUILD on it..
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
An image you want to be remembered and known for..
Make a GOOD first impression..
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Make a GOOD first lasting impression..
That’s Esteem.. consumer’s perception about the brand.
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Be different..
Don’t immediately ask for a date..just go out..
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Be different..
That’s Differentiations.. stand apart from its competitors.
![Page 16: Ch 09 creating brand equity tell and show](https://reader036.fdocuments.us/reader036/viewer/2022081413/546d8e1baf7959e3298b617d/html5/thumbnails/16.jpg)
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
When you want to ask someone out, just follow the KREED (sic)
KnowledgeRelevanceEnergyEsteemDifferentiation
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
When you want to ask someone out, just follow the KREED (sic)
ProfileCommon InterestBuild opportunitiesGood ImpressionJust go out
![Page 18: Ch 09 creating brand equity tell and show](https://reader036.fdocuments.us/reader036/viewer/2022081413/546d8e1baf7959e3298b617d/html5/thumbnails/18.jpg)
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Show & Tell
By Kerwin Wesley Chu
BRAND
VALUE
Brand Asset Valuator