CGCI1 Marketing to the “GMO Sensitive” Lynn Clarkson Clarkson Grain Co., Inc. August 2006...
-
Upload
isaac-tobias-patterson -
Category
Documents
-
view
216 -
download
0
Transcript of CGCI1 Marketing to the “GMO Sensitive” Lynn Clarkson Clarkson Grain Co., Inc. August 2006...
CGCI 1
Marketing to the “GMO Sensitive”
Lynn ClarksonClarkson Grain Co., Inc.
August [email protected]
Supply Chain Isolation & Verification
CGCI 2
Perspective – happy clients
Why IP? Product distinction Process distinction Market access -
GMO Traceability
To get what you want when you want it and avoid what you do not want!
Speaker perspectiveIP system, not commodity system
Key factors Contract production Protected production Segregated storage 3rd party verification
by tests and process audits
CGCI 3
Dear client, what do you want?
I want X plus I want to avoid
all GMO events Some GMO events
I want A particular GMO
event A set of GMO events
I want to be informed -tolerances
0.0000% Mr. Han 5.0000% Mr. Tamai
CGCI 4
GMO challenges in pleasing client
Contract standard – tolerance
Prove compliance Seed Production Storage Handling and Shipping Transfer of ownership
The most disciplined systems involve layered, overlapping, certified segregation audits and testing protocols.
Every step involves costs and risks.
Who pays? The Consumer
CGCI 5
GMO tolerance - examplesGoal - max 0.1% GMO Official Europe Market Europe Challenge of multiple
standards encourages default to toughest standard
Increases costs for all
Provides alternative market
Korea Official - Zero Market - Games Process path – More
games
Unapproved (RiceLink) Perfection 0.0…
00%? Impossibility System wide risk
CGCI 6
Prove GMO Compliance Testing techniques – client
choice PCR (lab) ELISA (lab & field tests) Bio-Assay (lab)
Sampling/Testing protocols Single/multiple event
focus Critical points Statistical validity
Compliance: when, where?
3rd party systems for verification/certification
Testing services Verification services Certification services
Goal: Keep the client. Develop trust in certified, traceable system, dampen reliance on “THE TEST”!
CGCI 7
Seed tolerance for 0.1% client Very difficult to
acquire appropriate seed. Breeding pools no longer pure. Who will guarantee? Cost?
Extreme isolation Geographic regions Geographic
separations Testing
By lot By farm
Seed must be under 0.1%. The level of GMO presence becomes more concentrated as move from seed to production to delivery. Our seed goal is 0.025% max. That is becoming VERY difficult.
CGCI 8
Production challenges Cross pollination by
wind or insect Human carryover on
machinery or tools Planters Combines
Field segregation barriers
½, 4, X miles Harvest/test/discard
outer rows to GMO compliant markets
CGCI 9
Storage Scattered production
with challenge to consolidate without contaminating
Farm storage: US, Other Commercial gathering
centers Dedicated 100% Segregated by
Test Affidavit Statement
CGCI 10
Handle, Process & Ship
Handling Bins Conveyors Conditioning system Testing equipment
Processing Process aids Admixtures Preservatives
Transportation (cleaned/segregated)
Containers (20 MT) Trucks (22 metric
tons) Rail cars (100 MT) Barges (300-1400 MT) Ships (50,000 MT) Receiving facilities
Dust control Human error
CGCI 11
Japanese Program - Pure Green ©
Seed: Sample/lab test Field: Visit and stake Harvest: Sample/lab test Storage: Sample/lab test Consolidation:
Sample/field and lab test
Vessel: Sample/field and lab test
Container simplest Barge reasonably simple Ship increased complexity
CGCI 12
Risk – rejection (cost unknown at start)
Within IP system
Seed – costs depend on rejection rate, contract premiums
Production cost depends on Yield drag – balance with $$ Pest control –balance with $$ Management detail – $$
Storage costs depend Single-user storage Multi-user storage
Process/handle/deliver Yeasts, stabilizers, …
CG Experience
Cost of verification Depends on the level of rejection. That level is not known until program complete.
Major cost: rejection at buyers receiving plant.
Negotiated effort toward 3rd party certify Transfer responsibility as
early in process as possible Test and accept before
shipping Agree on which test
controls National collaboration
would help
CGCI 13
Solution & Conundrum
Genetic Purity PuraMaize™
Breeding breakthrough by Hoegemeyer Seeds
Legally required genetic markers??
Organic Puzzle Process definition Avoid or embrace
tolerances and testing??
GMO Labeling