CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other...

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CFSA ® JMF Exports, Estimates 30 AUGUST 2018 Nina Viljoen

Transcript of CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other...

Page 1: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

CFSA® JMFExports, Estimates

30 AUGUST 2018

Nina Viljoen

Page 2: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

Fynbos Total Area Planted

Fynbos Age Distribution

HECTARESGroup 2012 2013 2014 2015 2016 2017 2017 VS 2016

Protea 735 687 696 667 666 715 7%

Leucospermum 207 216 211 192 181 183 1%

Leucadendron 132 144 137 138 132 147 11%

Greens 54 59 67 73 62 69 11%

Total 1128 1106 1111 1070 1041 1114 7%

PROTEA 0-2 years 3-5 years 6-17 years 18-25 years 25+ years

HECTARES 115 144 374 57 24

DISTRIBUTION 16% 20% 52% 8% 3%

LEUCOSPERMUM Non-bearing 2-4 years 5-12 years 12+ years

HECTARES 11 50 111 12

DISTRIBUTION 6% 27% 61% 6%

LEUCADENDRON Non-bearing 2-4 years 5-12 years 12+ years

HECTARES 16 46 63 22

DISTRIBUTION 11% 31% 43% 15%

Page 3: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

Estimate methodology

Export estimate (theoretical):

- number of hectares planted per

cultivar

- age distribution linked to production

curve

- previous season exports

- informed adjustments made

(producers, exporters, consultants)

Page 4: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

Participating Exporters:The export volumes in this presentation are a summary of the export

volumes shared by these exporters.

• Afrex Trading

• Arnelia

• Bergflora

• Cape Mountain Flora

• de Mooij

• Fresh Cap Marketing

• Fynbloem/Bloemenkraal

• Intaba Flowers

• OZ Flora

• Proteus Logistics

• Snyman Flora

• The Flower Co

• ZuluFlora

Page 5: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

Protea EstimateAll volumes are in stems

Variety2014/2015

Exports2015/2016

Exports2016/2017

Exports2017/2018

Export3 yr

Average2018/2019 Export Est

2018/2019 Estimate vs 2017/2018

Actuals

Blushing Bride 407 740 676 212 918 594 1 198 317 931 041 1 492 040 293 723 25%

Pink Ice 231 473 266 732 313 151 311 651 297 178 357 074 45 424 15%

Barbigera Magnifica 444 314 281 895 300 929 229 975 270 933 242 921 12 947 6%

Cynaroides 305 758 244 196 283 361 315 580 281 046 383 059 67 480 21%

Ivy 79 261 122 569 62 434 76 024 87 009 76 024 0 0%

Sylvia 242 425 219 312 223 115 362 412 268 280 382 115 19 703 5%

Banksia 174 466 129 413 202 771 271 705 201 296 271 705 0 0%

Carnival 102 307 215 044 165 056 195 790 191 963 240 226 44 436 23%

Venus 144 930 56 661 140 404 111 979 103 015 130 506 18 527 17%

Brenda 198 219 167 665 131 514 169 451 156 210 196 536 27 085 16%

Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19%

Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5%

Total Protea in loose stems 3 161 375 3 427 473 4 069 607 4 809 643 4 102 241 5 440 953 631 310 13%

Stems in Bouquets 2 872 320 2 181 234 2 272 659 2 372 099 2 275 331 2 275 331 -96 768 -4%

Total Protea 6 033 695 5 608 707 6 342 266 7 181 742 6 377 572 7 716 284 534 542 7%

Page 6: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

0

100 000

200 000

300 000

400 000

500 000

600 000

700 000

June July August September October November December January February March April May

Nu

mb

er o

f St

ems

Blushing Bride Sylvia Cynaroides Pink Ice Banksia Barbigera Magnifica

Carnival Brenda Sharonet Susara Venus Madiba

Ivy Little Lady White Grandiceps Other Protea 2016/2017

Protea: 2017/2018 Exports

2014/2015 2015/2016 2016/2017 2017/2018 2017/2018 VS 2016/2017

3 161 375 3 427 473 4 072 632 4 809 643 18%

NUMBER OF STEMS EXPORTED

Page 7: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

Protea Exports: 4 year comparison

0

75 000

150 000

225 000

300 000

375 000

450 000

525 000

600 000

675 000

750 000

825 000

900 000

975 000

1 050 000

1 125 000

1 200 000

1 275 000

BlushingBride

Private Sylvia Cynaroides Pink Ice Banksia BarbigeraMagnifica

Carnival Brenda Sharonet Susara Venus Madiba

Nu

mb

er o

f St

mes

2014/2015 2015/2016 2016/2017 2017/2018

Page 8: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

Leucadendron EstimateAll volumes are in stems

Variety2014/2015

Exports2015/2016

Exports2016/2017

Exports2017/2018

Export3 yr

Average2018/2019 Export Est

2018/2019 Estimate vs 2017/2018 Actuals

Safari Sunset 1 032 096 1 096 035 913 421 633 815 881 090 939 195 305 380 48%

Ayoba ® Jade Pearl 297 601 725 985 741 202 734 933 734 040 734 933 0 0%

Rosette 734 223 570 051 699 728 590 362 620 047 598 401 8 039 1%

Plumosum Female 518 653 585 383 486 716 452 379 508 159 452 379 0 0%

Discolor 568 729 477 861 358 241 311 657 382 586 311 657 0 0%

Blush 349 511 368 750 318 394 248 777 311 974 275 138 26 361 11%

Platyspermum 77 934 114 396 268 212 192 347 191 652 249 032 56 685 29%

Jubilee Crown 206 875 217 557 230 393 212 312 220 087 250 973 38 662 18%

Goldstrike 334 820 320 254 205 342 253 076 259 557 254 111 1 034 0%

Galpinii 228 444 261 229 235 545 279 300 258 691 279 300 0 0%

Platy Star 115 037 136 493 135 528 115 075 129 032 115 075 0 0%

Pisa 183 630 205 520 180 323 154 055 179 966 170 144 16 089 10%

Other Leucadendron 1 934 654 2 348 060 2 225 790 3 102 113 2 558 654 3 048 558 -53 555 -2%

Total Leucadendron 6 582 207 7 427 572 6 998 834 7 280 201 7 235 536 7 678 896 398 695 5%

Page 9: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

0

200 000

400 000

600 000

800 000

1 000 000

1 200 000

1 400 000

1 600 000

1 800 000

2 000 000

June July August September October November December January February March April May

Nu

mb

er o

f St

ems

Private Ayoba® Jade Pearl Safari Sunset Rosette Plumosum Female

Discolor Galpinii Goldstrike Blush Jubilee Crown

Safari Sunset Platyspermum Ayoba® Blushed Pearl Tortum Pisa

Sabulosum Other Leucadendron 2016/2017

Leucadendron: 2017/2018 Exports

2014/2015 2015/2016 2016/2017 2017/2018 2017/2018 VS 2016/2017

6 612 277 7 461 397 6 998 834 7 280 201 4%

NUMBER OF STEMS EXPORTED

Page 10: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

Leucadendron Exports: 4 year

comparison

0

100 000

200 000

300 000

400 000

500 000

600 000

700 000

800 000

900 000

1 000 000

1 100 000

Private Ayoba® JadePearl

Safari Sunset Rosette PlumosumFemale

Discolor Galpinii Goldstrike Blush Jubilee Crown Safari Sunset Platyspermum

Nu

mb

er o

f St

ems

2014/2015 2015/2016 2016/2017 2017/2018

Page 11: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

Leucospermum EstimateAll volumes are in stems

Variety2014/2015

Exports2015/2016

Exports2016/2017

Exports2017/2018

Export3 yr Average

2018/2019 Export Est

2018/2019 Estimate vs 2017/2018 Actuals

Succession 4 001 397 3 550 829 3 375 414 3 628 454 3 518 232 3 945 617 317 163 9%

Soleil 1 000 081 1 173 332 1 127 555 1 508 960 1 269 949 1 518 327 9 366 1%

Jelena 725 986 938 815 1 045 541 1 000 011 994 789 1 000 011 0 0%

Tango 973 367 1 043 434 955 360 1 228 742 1 075 846 1 447 273 218 530 18%

Gold Dust 473 421 597 987 559 267 554 375 570 543 598 996 44 620 8%

High Gold 464 888 518 124 316 499 339 496 391 373 425 084 85 587 25%

Veldfire 394 265 374 262 287 015 305 440 322 239 305 440 0 0%

Goldie 311 559 255 485 231 500 179 978 222 321 179 978 0 0%

Vlam 111 705 86 646 117 449 79 106 94 400 79 106 0 0%

Jyoti/Super Gold 87 510 182 874 120 564 124 934 142 791 124 934 0 0%

Queen Juliana 23 905 80 210 147 985 84 033 177 582 29 597 20%

Other Leucospermum 754 025 773 584 942 276 1 186 288 967 383 1 343 310 157 022 13%

Total Leucospermum in loose stems 9 298 204 9 519 277 9 158 651 10 283 769 9 653 899 11 145 656 861 886 8%

Stems in Bouquets 653 994 616 416 416 844 408 318 480 526 480 526 72 2028 18%

Total Leucospermum 9 952 198 10 135 693 9 575 495 10 692 087 10 134 425 11 626 182 934 094 9%

Page 12: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

0

250 000

500 000

750 000

1 000 000

1 250 000

1 500 000

1 750 000

2 000 000

2 250 000

2 500 000

2 750 000

3 000 000

3 250 000

3 500 000

3 750 000

June July August September October November December January February

Nu

mb

er

of

Ste

ms

Succession Soleil Tango Jelena Gold Dust

High Gold Veldfire Ayoba® Ayoba® Sun Goldie

Queen Juliana Jyoti/Super Gold Vlam Cordifolium Emily Red

Other Leucospermum 2016/2017

Leucospermum: 2017/2018 Exports2014/2015 2015/2016 2016/2017 2017/2018 2017/2018 VS 2016/2017

9 298 204 9 519 277 9 158 651 10 283 769 12%

NUMBER OF STEMS EXPORTED

Page 13: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

Leucospermum Exports: 4 year

comparison

0

300 000

600 000

900 000

1 200 000

1 500 000

1 800 000

2 100 000

2 400 000

2 700 000

3 000 000

3 300 000

3 600 000

3 900 000

4 200 000

Succession Soleil Tango Jelena Gold Dust High Gold Veldfire Ayoba® Sun Goldie QueenJuliana

Jyoti/SuperGold

Vlam

Nu

mb

er

of

Stem

s

2014/2015 2015/2016 2016/2017 2017/2018

Page 14: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

0

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

3 500 000

4 000 000

4 500 000

5 000 000

5 500 000

6 000 000

6 500 000

Eucalyptus Geraldtonwax

Brunia Laevis BruniaAlbiflora

BerzeliaGalpinii

Erica Brunia Red BruniaNodiflora

BerzeliaLanuginosa

Private Palaecea BerzeliaAbrotanoides

Nu

mb

er o

f St

ems

2014/2015 2015/2016 2016/2017 2017/2018

Greens: 4 year comparison

2014/2015 2015/2016 2016/2017 2017/2018 2017/2018 VS 2016/2017

17 586 885 15 768 038 18 914 294 22 224 347 18%

NUMBER OF STEMS EXPORTED

Page 15: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

0

100 000

200 000

300 000

400 000

500 000

600 000

700 000

800 000

900 000

1 000 000

1 100 000

1 200 000

1 300 000

Typha Restios FountainGrass

Bell Reed Rekoala Pokers BlackMountain

Grass

GreenSticks

MikadoTufts

Nu

mb

er o

f St

ems

2014/2015 2015/2016 2016/2017 2017/2018

Grasses: 4 year comparison

2014/2015 2015/2016 2016/2017 2017/2018 2017/2018 VS 2016/2017

2 048 503 1 530 572 1 725 181 1 827 065 6%

NUMBER OF STEMS EXPORTED

Page 16: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

0

100 000

200 000

300 000

400 000

500 000

600 000

700 000

800 000

900 000

Protea Bouquets Mixed Greens Leucospermem Bouquets Mixed Bouquets

Nu

mb

er o

f B

ou

qu

ets

2014/2015 2015/2016 2016/2017 2017/2018

Bouquets: 4 year comparisonGroupname Size 2014/2015 2015/2016 2016/2017 2017/2018 2017/2018 VS 2016/2017

Protea Bouquets 1-2 blooms 258 116 488 999 345 504 471 363 36%

3-5 blooms 589 022 300 809 396 543 357 343 -10%

Protea Bouquets Total 847 138 789 808 742 047 828 706 12%

Mixed Greens 3-5 blooms 190 325 316 277 490 040 433 811 -11%

Mixed Greens Total 190 325 316 277 490 040 433 811 -11%

Leucospermem Bouquets 1-2 blooms 107 863 121 519 18 265 62 884 244%

3-5 blooms 109 567 93 345 95 319 70 638 -26%

Leucospermem Bouquets Total 217 430 214 863 113 583 133 522 18%

Mixed Bouquets 1-2 blooms 7 044 69 720 81 877 35 524 -57%

3-5 blooms 58 369 83 347 107 567 89 633 -17%

Mixed Bouquets Total 65 413 153 067 189 444 125 157 -34%

Page 17: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

Main South African Fynbos Export

Regions2016/2017 VS 2017/2018

USA

Canada

4% VS 4%UK

17% VS 12%

EU & Russia46% VS 47%

Africa

Middle East

<1% VS 1%

25%VS 28%

IOI<1% VS <1%

Far East7% VS9%

Source: PPECB

Page 18: CFSA JMF - Cape Flora · Susara 61 543 115 930 116 484 138 530 123 648 165 027 26 497 19% Other Protea 768 939 931 844 1 211 795 1 428 230 1 190 623 1 503 719 75 489 5% Total Protea

Thank you

Nina Viljoen

Landbou Ekonoom

[email protected]

021 870 2938