CFOX GFD Pitch

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description

CREATE & DESTROY Along came a global company looking to launch 2 energy drinks in a super saturated category. So I devised a dual-strategy and sell-story that allowed one to “Create” and the other to “Destroy.” It was my yin-yang to launch and market to two factions of the coveted Millennial target – Creative Catalysts and Destructive Gamers.