Cfesa february 2012 final
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Transcript of Cfesa february 2012 final
Lessons from Lombardi Lessons from Lombardi Orlando 2013: Vince Lombardi and Chris Heina
Objective To educate the membership about the sequence of events and decision making process of the 50 th year
marketing initiatives.
• ObjectiveTo educate membership about the sequence of events and decision making process of the 50th year marketing initiatives.
Objective To educate the membership about the sequence of events and decision making process of the 50 th year
marketing initiatives.
Greensboro, NC 2012
Use our collective financial power to communicate through advertising during the 50th anniversary year.
Educate members of the value of CFESA through multiple channels
Expand membership while increasing overall quality of service provider
Use the diverse service network to recruit, grow and strengthen overall membership
Identify and communicate industry trends broadly
"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work."
”There's only one way to succeed in anything, and that is to give it everything. I do, and I demand that my players do."
”There's only one way to succeed in anything, and that is to give it everything. I do, and I demand that my players do."
Marketing Committee Meeting - Colorado Springs 2012
Altered the Committee Mission Statement to read: "To promote the image and awareness of CFESA and its membership” Campaign and outreach to internal membership, potential
members, foodservice community and end users Testimonials Update and improve the website Branding Improve our image at trade shows Charitable effort in conjunction with RFMA - CFESA Cares
Board of Directors Meeting
Agree to investigate campaign, testimonials, website, and branding initiatives
Agree to allocate $10,000 in conjunction with RFMA GivesAgree to investigate the purchase of a building with training
facilityRelevance Strong push for 50th Anniversary
” Having the capacity to lead is not enough. The leader must be willing to use it."
Solicited proposals from 4 website design and marketing firms;
Content and message Message and brand to drive web content. WOW! Brands
” Confidence is contagious and so is lack of confidence, and a customer will recognize both”
"They call it coaching but it is teaching. You do not just tell them... you show them the reasons."
Pride in the Patch
We’re only as strong as our weakest link Raise the bar within the Association Elevate expectations within your own organization Explain to your employees that it's a privilege and honor to be a CFESA member company Certify all technicians and become a CFESA certified
company Example of current marketing message (FE&S, FER)
Magazine
“I would say that the quality of each man's life is the full measure of that man's commitment of excellence and victory - whether it be football, whether it be
business, whether it be politics or government or what have you."
WOW! Brands at the Conference Interviews and testimonials of: CFESA Manufacturing Members CFESA Members CFESA EGS Trainers
Highlighting these testimonials on the CFESA home page
“I would say that the quality of each man's life is the full measure of that man's commitment of excellence and victory - whether it be football, whether it be
business, whether it be politics or government or what have you."
Overview of CFESA Story Board (preliminary) 4 Main Buckets 50th Anniversary Certified Technicians Patch Pride Join CFESA
Internal subpages
Simplified site map
"Teams do not go physically flat, they go mentally stale"
Following website launch, 90-day plan:Social Media Marketing (30, 60, 90 day plan)Search Engine Optimization (30, 60, 90 day plan)
"It is and has always been an American zeal to be first in everything we do,
and to win..."
2013 Raise the bar within your own organizations and encourage
your peers to do the same Aggressive marketing campaign for new membership Aggressive marketing campaign to reaffirm our relevance
to manufacturers, dealers, reps, consultants, and end users 50th Anniversary ad-hoc committee for New Orleans, Fall
2013
Questions?
"The harder you work, the harder it is to surrender. Success demands singleness of purpose."
Questions?
"The harder you work, the harder it is to surrender. Success demands singleness of purpose."