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Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009

ExecuNet Meeting: Social Media Primer

Christine B. Whittemore

3/27/09


Today’s Primer Outline

• What is social media?

• How is it relevant to you?– Particularly in a job search

• How to get started?


What is Social Media?

Markets are conversations.


More Specifically…

http://images.google.com/imgres?imgurl=http://talkingheadtv.com/wp-content/uploads/2008/07/twitter.jpg&imgrefurl=http://blogs.splunk.com/thewilde/2008/12/29/its-time-for-a-boxee-ing-match-with-splunk-2/&usg=__UuVa_5fUX8h6fBOOfT9zE3X_NIE=&h=295&w=800&sz=33&hl=en&start=2&sig2=s8NUq7pGNInlWSxVE_mZHA&um=1&tbnid=HlgeaHb1DzF49M:&tbnh=53&tbnw=143&ei=-I-QSbvVIIHWMaKH-I0L&prev=/images%3Fq%3Dtwitter%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS268US268%26sa%3DN

http://images.google.com/imgres?imgurl=http://www.labelscar.com/wp-content/uploads/2008/10/flickr-logo.jpg&imgrefurl=http://www.labelscar.com/category/uncategorized/&usg=__3qoqlFIBPx64qfTE-cp9Y6ncPl0=&h=196&w=500&sz=12&hl=en&start=3&sig2=TKtrRFnBtoYz_7A0bOawQQ&um=1&tbnid=p99FFGDhXindAM:&tbnh=51&tbnw=130&ei=FZCQSaGZL6W-MYjJ6YEL&prev=/images%3Fq%3Dflickr%2Blogo%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS268US268

http://images.google.com/imgres?imgurl=http://www.gtrblog.com/media/blogs/gtrblog/AmazonJP/amazon-logo-001.gif&imgrefurl=http://www.gtrblog.com/index.php/2008/05/15/gtrblog-how-to-order-books-dvds-magazine%3Fblog%3D4&usg=__CFfrI4n8UfX9cATz_q_tKaW-Me0=&h=161&w=520&sz=11&hl=en&start=12&sig2=BNer93CP-K7IiaFsR75E6w&um=1&tbnid=UJviT3pGN2D-8M:&tbnh=41&tbnw=131&ei=yo2QSdOgKKW-MbnWlaMI&prev=/images%3Fq%3Damazon%2Blogo%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS268US268

http://images.google.com/imgres?imgurl=http://bigmarketing.files.wordpress.com/2007/05/logo_facebook.jpg&imgrefurl=http://hrmarketer.blogspot.com/&usg=__6lFk-AL2pqpDktIcYK-ecR8KsKc=&h=385&w=1024&sz=25&hl=en&start=3&sig2=EOGTGGAsL60YH0n-4s_e0g&um=1&tbnid=LTkRB8ED8k4OcM:&tbnh=56&tbnw=150&ei=NZCQSeP3LqPeMKLXpJUL&prev=/images%3Fq%3Dfacebook%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS268US268

http://images.google.com/imgres?imgurl=http://www.topnews.in/usa/files/YouTube-Offers-Long-Videos.jpg&imgrefurl=http://www.topnews.in/usa/full-tv-shows-ads-youtube-21712&usg=__hwAA7murYc7gMVenwabN_ykfSio=&h=310&w=413&sz=17&hl=en&start=7&sig2=ptdWfRsssquu1MKgDOW1hQ&um=1&tbnid=P5L3xns34LJS0M:&tbnh=94&tbnw=125&ei=U5CQSYPDHYmiMuan3IwL&prev=/images%3Fq%3Dyoutube%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS268US268

http://images.google.com/imgres?imgurl=http://blog.absolute.com/uploads/Wikipedia-logo.jpg&imgrefurl=http://blog.absolute.com/2008/02/&usg=__a8ZtOXDv46esozcnnKelXJNwZ-8=&h=380&w=316&sz=24&hl=en&start=5&sig2=SG82vwcWo9Pgjpvxbez_Dg&um=1&tbnid=R4LUDyAN-ShLqM:&tbnh=123&tbnw=102&ei=MZGQSbeOJ6X6NKn0zIkL&prev=/images%3Fq%3Dwikipedia%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS268US268

http://images.google.com/imgres?imgurl=http://www.bpmccullough.com/blog/wp-content/uploads/2008/03/google_alerts.jpg&imgrefurl=http://www.bpmccullough.com/blog/31/personal-seo/how-to-sign-up-for-google-alerts&usg=__9TBm_-F25_K4AvqqATbUAwqfrMI=&h=238&w=289&sz=12&hl=en&start=8&sig2=kxsZDD19JcJdLWuWjoJQGg&um=1&tbnid=mz8vZ9TGANlhRM:&tbnh=95&tbnw=115&ei=iZCQSazPNqTUMbrxzZAL&prev=/images%3Fq%3Dgoogle%2Balerts%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS268US268

http://images.google.com/imgres?imgurl=http://www.ronakorn.com/wp-content/uploads/2008/08/best-blog-platform-for-seo-300x263.jpg&imgrefurl=http://www.ronakorn.com/talks/the-best-blog-platform-for-seo/&usg=__8iZKsOWUd3kSqMAsD-um93SKESw=&h=263&w=300&sz=31&hl=en&start=3&sig2=FIHz775VBPCAtDIwSks8gQ&um=1&tbnid=iAHm3kDplXK6RM:&tbnh=102&tbnw=116&ei=95CQSZX2LKX6NKv1-IkL&prev=/images%3Fq%3Dblog%2Bplatforms%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS268US268

http://images.google.com/imgres?imgurl=http://www.kodak.com/US/images/en/corp/1000nerds/johnMcMcoy/LinkedIn_logo.gif&imgrefurl=http://pluggedin.kodak.com/event-calendar/post-list/default.asp%3Ftype%3Dposts%26month%3D3%26year%3D2008&usg=__6XGcVeqn-Jjd2IFimUM9ZI_dTRs=&h=178&w=640&sz=10&hl=en&start=2&sig2=rOCZAldTKqOtKQVWVmxuag&um=1&tbnid=UAKrrmW4w-Jc9M:&tbnh=38&tbnw=137&ei=WtWRSdm_EKTUMbLj4e4L&prev=/images%3Fq%3Dlinked%2Bin%2Blogo%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS268US268%26sa%3DX


Tools and Platforms

Easy to useMostly freeFacilitate conversationMeans to an end

These are…


How Is It Relevant To You?

• It affects all of us– Consumer, professional, researcher,

networker, job searcher, consultant

• It isn’t going away

• Why not be part of it?– The most powerful tool for personal branding

and reinvention available – Create value and share with others

http://images.google.com/imgres?imgurl=http://news.cnet.com/i/bto/20080512/google.jpg&imgrefurl=http://news.cnet.com/8301-10784_3-9941647-7.html&usg=__BZyqtoil_i3cYwsVvbHw_jyBTHA=&h=478&w=1197&sz=204&hl=en&start=1&sig2=c24u2ANCqShdnVQ76im7ew&um=1&tbnid=ylwf-XkJVe34QM:&tbnh=60&tbnw=150&ei=X5ReSZfLMpqctwfR7qSZDg&prev=/images%3Fq%3Dgoogle%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS268US268


How To Get Started…

• Start ‘listening’– Find search terms of interest and:

• Enter them into a search engine• Search Google Blogs and Technorati -

http://technorati.com • Create ‘Google alerts’ - www.google.com/alerts

http://technorati.com/

http://www.google.com/alerts




http://images.google.com/imgres?imgurl=http://karthik3685.files.wordpress.com/2007/11/technorati-fav.png&imgrefurl=http://karthik3685.wordpress.com/2007/11/21/&usg=__InTEK8ETPByDzSzvqUHp0YFIIVM=&h=431&w=400&sz=32&hl=en&start=1&sig2=u8kih_j0nBItQZ9S8e4Vvg&um=1&tbnid=fFQb44j1Cl3kHM:&tbnh=126&tbnw=117&prev=/images%3Fq%3Dtechnorati%26hl%3Den%26rlz%3D1T4SKPB_enUS315US315%26sa%3DN%26um%3D1&ei=o6HHSfCSKJXlmQeKq7nhCw

http://images.google.com/imgres?imgurl=http://www.bpmccullough.com/blog/wp-content/uploads/2008/03/google_alerts.jpg&imgrefurl=http://www.bpmccullough.com/blog/31/personal-seo/how-to-sign-up-for-google-alerts&usg=__9TBm_-F25_K4AvqqATbUAwqfrMI=&h=238&w=289&sz=12&hl=en&start=8&sig2=kxsZDD19JcJdLWuWjoJQGg&um=1&tbnid=mz8vZ9TGANlhRM:&tbnh=95&tbnw=115&ei=iZCQSazPNqTUMbrxzZAL&prev=/images%3Fq%3Dgoogle%2Balerts%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS268US268


Explore Blogs Of Interest

• Consider http://alltop.com – an aggregator of all the top news, blogs, etc.

• When you identify blogs of interest– Subscribe to them

• RSS in a ‘feedreader’– Google reader– Bloglines

• Email updates

http://alltop.com/

http://images.google.com/imgres?imgurl=http://www.operationgadget.com/images/bloglines.gif&imgrefurl=http://www.operationgadget.com/useful_web_sites/&usg=__LoLVOdPgsKpc98rvr8njF1gyZ7g=&h=974&w=1005&sz=75&hl=en&start=2&sig2=IJP5v1noyscWLworqaZa_g&um=1&tbnid=Ze8rnVywC1oYmM:&tbnh=144&tbnw=149&prev=/images%3Fq%3Dbloglines%26hl%3Den%26rlz%3D1T4SKPB_enUS315US315%26sa%3DN%26um%3D1&ei=da3HSa_DHNuImQeU6bTYCw


How To Subscribe

• Go to: http://flooringtheconsumer.blogspot.com

• On right hand column, see

• Enter email– Transcription popup window

• Look for confirmation email– Open confirmation email– Click on link within

• You are verified!

• New postings emailed directly to you

http://flooringtheconsumer.blogspot.com/


What Is A Blog?

• Web-log – an online journal with frequent articles on related subjects– Most recent post first– Searchable– Comments

• Check out the sidebar– Links to relevant resources, references– Subscription mechanism– Info about author[s]


Listen on Twitter

• Micro-blogging platform [140 characters or less] – http://twitter.com – Search: http://search.twitter.com – Start following

• Individuals [bloggers of interest?]• Organizations

http://twitter.com/

http://search.twitter.com/

http://images.google.com/imgres?imgurl=http://cache.valleywag.com/assets/resources/2008/05/TwitterFail.jpg&imgrefurl=http://www.kokasexton.com/word/&usg=__mmFU4rz-z8wSrnwrOWHdLu9fuFY=&h=507&w=565&sz=41&hl=en&start=10&sig2=HVb-dHDFr8Ry4lVZFP-h4w&um=1&tbnid=DP820mOdV78PDM:&tbnh=120&tbnw=134&prev=/images%3Fq%3Dtwitter%26hl%3Den%26rlz%3D1T4SKPB_enUS315US315%26um%3D1&ei=pKLHSdDQLdKwmQf4tfzcCw


Start Participating…

• Comment on blogs

• Interact on Twitter

• Answer LinkedIn questions– Join groups and participate

• Beware of code of conduct– Offer value– Think of others first– When in doubt, observe before rushing in


Remember:

• Authenticity matters– Don’t pretend to be someone you aren’t

• Transparency is key– When in doubt, disclose

• Must be willing to enter into conversation and be there for the long haul– Online reputation building – Like being invited into someone’s home


Do You Have a Passion?

• Consider blogging about it– Contribute to other blogs– Establish your own presence

• Pick a platform you are comfortable with

• It’s a commitment

• It’s an opportunity


Social Media Enables Conversations

• Find and express your voice

• Contribute to the shaping of ideas– Reinvent yourself

• Discover a rich, vibrant, intelligent community of passionate thinkers– Connect with them


Resources

• Dan Schawbel – Personal Branding Blog– http://personalbrandingblog.com/

• Jason Alba – JibberJobber Blog– http://www.jibberjobber.com/blog/

• Linsey Levine – CareerCounsel– http://www.linseylevine.com/

• On setting up blogs:– http://flooringtheconsumer.blogspot.com/2008/03/blog

ger-must-haves-backups-and-tags.html

http://personalbrandingblog.com/

http://www.jibberjobber.com/blog/

http://www.linseylevine.com/

http://flooringtheconsumer.blogspot.com/2008/03/blogger-must-haves-backups-and-tags.html

http://flooringtheconsumer.blogspot.com/2008/03/blogger-must-haves-backups-and-tags.html


Who Is Christine B. Whittemore?• Recognized industry thought leader

– Marketing to women & the retail experience– Marketing with social media

• Flooring The Consumer blog – June 2006– AdAge Power 150 Marketing Blog– M20 Client-Side Marketer

• MarketingProfs and AMA Mplanet blog contributor• White Paper:

– “A Firsthand Tale of Adopting Web 2.0 Technology to Build Brand”

• Profiled in Customer Experience Crossroads as case study

http://images.google.com/imgres?imgurl=http://www.kodak.com/US/images/en/corp/1000nerds/johnMcMcoy/LinkedIn_logo.gif&imgrefurl=http://pluggedin.kodak.com/event-calendar/post-list/default.asp%3Ftype%3Dposts%26month%3D3%26year%3D2008&usg=__6XGcVeqn-Jjd2IFimUM9ZI_dTRs=&h=178&w=640&sz=10&hl=en&start=2&sig2=rOCZAldTKqOtKQVWVmxuag&um=1&tbnid=UAKrrmW4w-Jc9M:&tbnh=38&tbnw=137&ei=WtWRSdm_EKTUMbLj4e4L&prev=/images%3Fq%3Dlinked%2Bin%2Blogo%26um%3D1%26hl%3Den%26rlz%3D1T4SKPB_enUS268US268%26sa%3DX


My Personal Marketing Blog

• Flooring The Consumer weblog– http://flooringtheconsumer.blogspot.com

• Launched June 2006

http://flooringtheconsumer.blogspot.com/


Contact Information:

• Christine Whittemore, Chief Simplifier– Simple Marketing Now LLC– cbwhittemore [at] SimpleMarketingNow.com

• Sites:– Flooring The Consumer– http://SimpleMarketingNow.com – http://SimpleMarketingBlog.com

http://simplemarketingnow.com/

http://simplemarketingblog.com/


Thank You!

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