C:\fakepath\circle of influence
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12-Sep-2014 -
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Economy & Finance
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Transcript of C:\fakepath\circle of influence
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Marketing Your Circles of Influence By Jim Warner & Larry CragunATOM And Hub And Spokes SolutionsConsider Your Community & How You Interact
And How To Properly Build Your Business. 2Your Community Is Going To Select Someone. You Want It To Be YouThis Approach Implements Long Proven Concepts Combined With Social Media Marketing Principles.
Your Community Is Going To Select Someone. You Want It To Be YouThey concepts are:NaturalGenuineAnd important.
Facts:They Cant Choose You Unless They Know You or Know Of You.
You need to meet them (mets).
You need to be connected To them.
You Could Use Some Advocates
THE GOALSMove people in your community so they become:Clients, Advocates, & Core to your business.
Meet them Connect with them
Prevent missed opportunities.
Be accountable and focused.
The Center Circle =Core
The Outer Circle =Those In Your Community You Have Not Met
Not Met MetConnected Not Connected
In your community there are people who:Dont know you or of you.Know you, of you, & you havent met.
Who you have met but not connected with.
Who you have connected with but they are not advocates.
Who are advocates but not Core
1- On line.2- Through activities3- Geographical
What is your community?Agenda: How To Move From Outer Circles To Inner CirclesCommunity
Meeting your community?Agenda: How To Move From Outer Circles To Inner CirclesCommunity1- On line.2- Referrals.3- Connections
Not that hard approach: Not about you, Not about Biz.1- On line2- Personal Contacts
Connecting With Your Community .Agenda: How To Move From Outer Circles To Inner CirclesCommunity
This is why: 1- Your online resume and references are like gold.2- You provide online content: value.People Research OnlineCommunity
From Community to CoreJust Do It.Agenda: How To Move From Outer Circles To Inner CirclesMeet Them
From Community to CoreJust Do It.Agenda: How To Move From Outer Circles To Inner CirclesConnect With Them
Name, Facebook or Email & PermissionFrom Community to CoreJust Do It.Agenda: How To Move From Outer Circles To Inner Circles
You do this to build your BizFrom Community to CoreJust Do It.Agenda: How To Move From Outer Circles To Inner Circles
But Its Mostly About ThemFacebook (Fun Page & Fan Page) Twitter LinkedInEmail (not Spam) Farming - This is why a blog is more powerful than a website: Google Bing Inexpensive Easy to learnDirects People To The Hub
Bringing them into the inner circles is how you obtain clients and create core relationships.
Your online content is the hub:The Role Of The Hub & Spokes SolutionWhere They Find youEverything You DoSpokes We PromoteDont Be A BoreAll Marketing Points to Your Hub.
Sometimes its the constant interesting connections that make it you when they are ready.
Sometimes its right from community not met to will you be my agent.
Sometimes its oh I need an agent
When they do, its much more than a lead. They have become your trusted friend.
From Community to ClientMove From Outer Circles To The Inner CirclesFind You On LineMeet YouConnect With YouContact YouTouching Your Community
From your blog to 1000s An Easy Way To Connect with 1000+
Occasional EmailTouching Your Community
From Community not met to CoreThis Is Also A Way
Goal: Add to any circle and start moving them in.
COREFor Our Connect Team:
We Live & Teach These concepts because they work.
Coaching - AccountabilityAs A Team We Can Be AccountableIts one thing to talk or plan its another to execute.What is your community?How do you reach them?Why should they trust you?Who Knows You Are In The Business?What is your message to them?How are you touching them?Do You Have Advocates?
Who are your core or potential core?How are you important to them?How often do you touch them? What is your value to them?Lets Get Serious
Do These And Stand Out!
Prioritize, Focus, And Execute: No Excuses
What will you do next week?
What Did You Do Last week that was relevant?.Be Accountable
Lets All Just Do It!
Coaching - Accountability