C&F Innovations
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C&F Innovations C&F Innovations Joshua T. Carter Joshua T. Carter Kevin Fuiell Kevin Fuiell Kevin Fuiell Kevin Fuiell Project - Bridging The Gap Project - Bridging The Gap
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Transcript of C&F Innovations
C&F InnovationsC&F InnovationsJoshua T. CarterJoshua T. Carter Kevin FuiellKevin FuiellKevin FuiellKevin Fuiell
Project - Bridging The GapProject - Bridging The Gap
Goals Goals • Help Adidas increase market share in the U.S.Help Adidas increase market share in the U.S.
• Make people more aware of the brand.Make people more aware of the brand.
• Utilize technology and the worldwide web.Utilize technology and the worldwide web.
• Incorporate high profile celebrities/athletes.Incorporate high profile celebrities/athletes.
• Lower “overpriced products”.Lower “overpriced products”.
Strengths Strengths
• One of the most recognized brands worldwide.One of the most recognized brands worldwide.
• Owns other sporting brands. (Reebok, Taylor Made)Owns other sporting brands. (Reebok, Taylor Made)
• Dominates internationally in the sale of sporting Dominates internationally in the sale of sporting goods.goods.
• Recognizable brand.Recognizable brand.
Weaknesses Weaknesses
• Low market share in the U.S.Low market share in the U.S.
• High priced items.High priced items.
• Limited amount of products.Limited amount of products.
CompetitionCompetition
TECHNOLOGY IS IN THE PALM OF OUR HANDS!TECHNOLOGY IS IN THE PALM OF OUR HANDS!
Social MediaSocial Media
