Cesse'11 Using Market & Customer Insight to Make Better Decisions. final
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LEADING BY EXAMPLE Using Market & Customer Insight to Make Better Decisions Jodie Slaughter McKinley Advisors (presenting) American Ceramics Society Jackie Oppenheim & Russ Raman American Society of Mechanical Engineers Marc Beebe, CAE IEEE Corporate Strategy and Communications Peter Turner (moderator) MCI Group Remote Meeting Technology provided by
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Presented at CESSE AGM in Vancouver with remote panelists presenting from New York and New Jersey through Blue Sky Broadcast's remote KOL platform.
Transcript of Cesse'11 Using Market & Customer Insight to Make Better Decisions. final
- 1. Using Market & Customer Insight to Make Better
Decisions
Jodie Slaughter
McKinley Advisors (presenting) American Ceramics Society
Jackie Oppenheim & Russ Raman
American Society of Mechanical Engineers
Marc Beebe, CAE
IEEE Corporate Strategy and Communications
Peter Turner (moderator)
MCI Group
Remote Meeting Technology provided by - 2. What does it take to grow a T&D business?
- 3.
- 4. Research as a Catalyst for Sound Association Decision
Making
- 5. Todays Topics
- Research 101 benefits, applications, definitions
- 6. Research you can conduct yourself with no/little budget
- 7. When to call in a professional
- 8. Research in Action: Lessons learned by a mid-sized CESSE member