CES Unveiled Startup Marketing 2015

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CES Unveiled Media Analysis 2014Recommendations for 2015


CES BY THE NUMBERS

● 100,000 Attendees

● 3,500 Exhibitors

● 2,500 Media

● 6,792 news items in 2014

● 914 brands mentioned


Coverage AnalysisCES Unveiled captures a significant degree of attention in the run up to the full CES event.

We focused on the first 3 days prior to the official show launch and two days of the show itself.

In that period 6,792 news items were published to the web with 914 brands mentioned in those stories.


Big Brands Dominated CES 2014● TOP 10: Samsung, Intel, Sony, Google, Apple, LG,

Microsoft, NVIDIA, AT&T and Qualcomm● Samsung at #1 had 10x the mentions as HTC at #28

● The Top 10 had 43% of mindshare (brand mentions)

● The Top 50 had 75% of mindshare; Top 100 = 88%

● 29 Press Events on Monday drive 50% of event news.


Making CES Unveiled Work for You● Big tech brands dominate Monday, a day before CES official start.

● CES Unveiled, on Sunday and caters to startups and smaller cos.

● News from CES Unveiled split between the day of and day after.

● Articles published on Sunday had twice (2x) the share of voice.

● That’s 100% greater chance that your story was seen, read and

remembered by an influencer.

● SO… don’t let your news slip to the day after CES Unveiled.


Making CES Unveiled Work for You

CES Unveiled is more manageable than CES.

Media to exhibitor ratio is about 3:1

Timing benefits smaller brands and startups trying to be heard and seen amidst the chaos.

CES Unveiled Startup Marketing 2015

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