CES 2014 – How Will You Be Impacted?
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Transcript of CES 2014 – How Will You Be Impacted?
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@worldofschwartz
Lori H. Schwartz
Managing Partner
CES 2014
“How Will You Be Impacted?”
StoryTech
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• Draws people in
• Engages the non-linear mind
• Allows us to imagine what the data can not say
• Engages emotion
A Good Story
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TIME
CH
AN
GE
CHANGE TODAY IS
EXPONENTIAL
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• Help us to take actions in the present that will help determine the future.
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2 MILLION Square Feet
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3,200 Exhibitors
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20,000 Product Launches
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TAPPING THE CLOUD FOR SAVINGS AND PROFIT
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MUSIC & VIDEO MIGRATES TO THE CLOUD
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Playstation Now PS Now will offer choice to gamers with how they want to access content.
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LG’s Connected TV - WebOS
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Changing Channels: Content Disruption, Bundling, and the“Plussing” of Services
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NIELSEN’S ZERO TV
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DON’T FORGET ABOUT UGC
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Google Auto Collective
Google Auto Collective “We’re working with our partners to enable better integration between cars and Android devices in order to create a safer, car optimized experience. We’re also developing new Android platform features that will enable the car itself to become a connected Android device. “
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Toyota Fv2
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ISLANDS IN THE STREAM
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Wearables
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Teddy The Guardian
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DATA DRIVEN PROGRAMMING
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iBeacon
+ =
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THE ROAR OF THE CROWD
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3D Printing 10% of all consumer products by the year 2025 will be made by the 3D process.
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CO-CREATION
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MEET UPS WITH A MISSION
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WHOSE BRAND IS IT ANYWAY
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1947 – First Instant Camera
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Polaroid’s Socialmatic
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The New Ecosystem
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How Do You Operationalize ‘Innovation’ • Partners who help you curate
• Education that infuses culture
• Test & Learn that includes failure
• Creating a unified ‘storyworld’ for your brands