CES 2013: The Year of the Connected Brand
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Transcript of CES 2013: The Year of the Connected Brand
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PROPRIETARY & CONFIDENTIAL
Presented by:
CES 2013: The Year of the Connected Brand
David "Berky" BerkowitzVP Emerging Media360i - @[email protected]@dberkowitzwww.about.me/dberkowitz
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Covering the Coverage
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PROPRIETARY & CONFIDENTIAL3
CES in <140 characters
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PROPRIETARY & CONFIDENTIAL4
Year of the startup?
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PROPRIETARY & CONFIDENTIAL5
Why this CES mattered
"It was, in short, the BEST.CES.EVER.
"It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light."
- TechCrunch
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PROPRIETARY & CONFIDENTIAL6
5 Predicted Trends in Ad Age
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PROPRIETARY & CONFIDENTIAL7
Scoring the 5 Trends in Ad Age
The Prediction The Result
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PROPRIETARY & CONFIDENTIAL8
Walt Mossberg’s 2013 Forecast
Tablets trump PCs
Hardware & software integrate Apple TV leads
smart TV era
Cheaper smartphones &
plans
Cheaper smartphones &
plans
Costlier, better music players
Higher tech for fitness & health
monitorsInternet-
controlled everything
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PROPRIETARY & CONFIDENTIAL9
Scoring Mossberg: What matters for marketers
Tablets trump PCs
Hardware & software integrate Apple TV leads
smart TV era
Cheaper smartphones &
plans
Cheaper smartphones &
plans
Costlier, better music players
Higher tech for fitness & health
monitorsInternet-
controlled everything
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PROPRIETARY & CONFIDENTIAL10
Fast Company’s CES Fourbox
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PROPRIETARY & CONFIDENTIAL11
Oh bloody hell… Phablets?
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PROPRIETARY & CONFIDENTIAL12
Lazerow knows best
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The research
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PROPRIETARY & CONFIDENTIAL14
Things change fast:netbooks gone, and forgotten
Netbooks
2007-2012
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PROPRIETARY & CONFIDENTIAL15
Desktops almost as dead as netbooks
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PROPRIETARY & CONFIDENTIAL16
Salesforce monitored trends live
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PROPRIETARY & CONFIDENTIAL17
>1.2 million social conversations about CES
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PROPRIETARY & CONFIDENTIAL18
Pay TV is shrinking
Note the misleading Y-axis: it’s
shrinking, but not that fast
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PROPRIETARY & CONFIDENTIAL19
People like their TVs connected, and sometimes smart
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PROPRIETARY & CONFIDENTIAL20
The West Coast loves CES
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PROPRIETARY & CONFIDENTIAL21
People chat about screens of all sizes
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PROPRIETARY & CONFIDENTIAL22
Big screens are better
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PROPRIETARY & CONFIDENTIAL23
Bendy screens capture the buzz
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PROPRIETARY & CONFIDENTIAL24
NY, CA men are top tweeters
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PROPRIETARY & CONFIDENTIAL25
TV still the hot topic of tweets
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PROPRIETARY & CONFIDENTIAL26
More proof: CES is raining men (Hallelujah) – older men
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PROPRIETARY & CONFIDENTIAL27
Most talked about products don’t matter
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PROPRIETARY & CONFIDENTIAL28
Samsung tops brand mentions
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The Marketer Matrix
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PROPRIETARY & CONFIDENTIAL30
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PROPRIETARY & CONFIDENTIAL31
The CES Marketer Matrix
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PROPRIETARY & CONFIDENTIAL32
The CES Marketer Matrix
Hulk
Hawkeye
Iron Man
Capt. America
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PROPRIETARY & CONFIDENTIAL33
The CES Marketer Matrix
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An inside look at CES
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PROPRIETARY & CONFIDENTIAL35
Big TASC ahead
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PROPRIETARY & CONFIDENTIAL36
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PROPRIETARY & CONFIDENTIAL37
Startups pitched angels at Launchfest
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PROPRIETARY & CONFIDENTIAL38
Strangest product at CES: brainwave-controlled cat ears
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PROPRIETARY & CONFIDENTIAL39
A memorable Qualcomm keynote…
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PROPRIETARY & CONFIDENTIAL40
Celebs gone wild
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PROPRIETARY & CONFIDENTIAL41
3 words seen often at CES 2013 not seen before
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PROPRIETARY & CONFIDENTIAL42
“Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.”Coca-Cola CMO Joe Tripodi on what brands think of agencies, at CES 2013 Brand Matters keynote
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PROPRIETARY & CONFIDENTIAL43
People come from all over the world
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PROPRIETARY & CONFIDENTIAL44
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Brand of the Year
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PROPRIETARY & CONFIDENTIAL46
The 5th Horseman
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PROPRIETARY & CONFIDENTIAL47
The key to Samsung’s success
“…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.”
- Slate
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PROPRIETARY & CONFIDENTIAL48
Samsung’s ad network a work in progress but gaining reach
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PROPRIETARY & CONFIDENTIAL49
Samsung AdHub finds its corner
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PROPRIETARY & CONFIDENTIAL50
Samsung devices connect with each other
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PROPRIETARY & CONFIDENTIAL51
Voice activation uses NLP. Sponsored listings coming?
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PROPRIETARY & CONFIDENTIAL52
Cameras add 4G for constant connectivity
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PROPRIETARY & CONFIDENTIAL53
Cameras connect directly with social apps
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PROPRIETARY & CONFIDENTIAL54
Samsung reimagines store windows
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PROPRIETARY & CONFIDENTIAL55
AutoShare becoming de rigeur
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PROPRIETARY & CONFIDENTIAL
The big trendsfrom CES 2013
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Every screen can be the first screen
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PROPRIETARY & CONFIDENTIAL58
Screens come in all sizes
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PROPRIETARY & CONFIDENTIAL59
What’s a tablet anyway?
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PROPRIETARY & CONFIDENTIAL60
Okay, I get it – it’s a tablet and a laptop
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PROPRIETARY & CONFIDENTIAL61
Displair makes screens appear out of thin air
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PROPRIETARY & CONFIDENTIAL62
USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail.
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The connected home
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PROPRIETARY & CONFIDENTIAL64
Pre-CES 2013: “Internet of things”
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PROPRIETARY & CONFIDENTIAL65
Internet-enabled sensors: new outlet for the passive aggressive
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PROPRIETARY & CONFIDENTIAL66
Okay, these alerts can be a bit much
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PROPRIETARY & CONFIDENTIAL67
Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.”- David Berkowitz, Advertising Age
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PROPRIETARY & CONFIDENTIAL68
Lowe’s Iris is a hub for connected devices
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PROPRIETARY & CONFIDENTIAL69
Perhaps HAPIfork will help you eat better
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PROPRIETARY & CONFIDENTIAL70
Colbert on HAPIfork
“What is the point of consumer technology that stops you from consuming?”
- Stephen Colbert
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PROPRIETARY & CONFIDENTIAL71
The new remote control
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PROPRIETARY & CONFIDENTIAL72
Even the light bulb is reinvented
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PROPRIETARY & CONFIDENTIAL73
Samsung’s smart fridge runs Evernote
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PROPRIETARY & CONFIDENTIAL74
No more dumb appliances!
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PROPRIETARY & CONFIDENTIAL75
LG appliances upgrade hardware and software
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PROPRIETARY & CONFIDENTIAL76
Nest continuing to turn up the heat
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PROPRIETARY & CONFIDENTIAL77
AT&T envisions a Digital Life
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PROPRIETARY & CONFIDENTIAL78
Bluetooth stickers add sensors everywhere
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PROPRIETARY & CONFIDENTIAL79
NFC devices such as LG Pocket Photo create more connections
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Living room reborn
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PROPRIETARY & CONFIDENTIAL81
The future of TV? Meh
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PROPRIETARY & CONFIDENTIAL82
Yay, more big TV sets
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PROPRIETARY & CONFIDENTIAL83
3D still around, but less a focus
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PROPRIETARY & CONFIDENTIAL84
And now, umm, transparent 3D?
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PROPRIETARY & CONFIDENTIAL85
TV focus shifts to software: Zeebox partners with Gracenote
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PROPRIETARY & CONFIDENTIAL86
Gracenote empowers TV sets to target better ads
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PROPRIETARY & CONFIDENTIAL87
TVs add facial recognition to personalize recommendations
"Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“
- Rob Enderle, Enderle Group, in Business Insider
◦
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PROPRIETARY & CONFIDENTIAL88
Panasonic TVs use facial recognition for personalization
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PROPRIETARY & CONFIDENTIAL89
Time Warner Cable comes to Roku (but you still need cable)
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PROPRIETARY & CONFIDENTIAL90
TVF makes more TVs smarter
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PROPRIETARY & CONFIDENTIAL91
Dongles abound to add connectivity to TVs
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PROPRIETARY & CONFIDENTIAL92
Don’t put mobile in the corner
"If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into people's lives."
- David Berkowitz in Ad Age
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PROPRIETARY & CONFIDENTIAL93
What CES really looked like
TV
PC
Smart-phone
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PROPRIETARY & CONFIDENTIAL94
Technologies connect portable screens to TV screens
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PROPRIETARY & CONFIDENTIAL95
Dish ruffles feathers with ad hopping and slingboxing
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PROPRIETARY & CONFIDENTIAL96
Gadgets connect screens with each other
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PROPRIETARY & CONFIDENTIAL97
Telibrahma’s Point adds AR to TV screens
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Bespoke Bytes
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PROPRIETARY & CONFIDENTIAL99
Pebble shows off its $10MM crowdfunded watch
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PROPRIETARY & CONFIDENTIAL100
Lots of tech to watch with touch screens & voice control
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PROPRIETARY & CONFIDENTIAL101
Wearable health monitors keep forging forward
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PROPRIETARY & CONFIDENTIAL102
Vuzix seeks to one-up Google Glass
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PROPRIETARY & CONFIDENTIAL103
Trying on virtual clothing’s in vogue
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PROPRIETARY & CONFIDENTIAL104
Styku uses 4 Kinects to reinvent the fitting room
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PROPRIETARY & CONFIDENTIAL105
Xsens demos wearable 3D body motion tracking
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New inputs
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PROPRIETARY & CONFIDENTIAL107
Asus taps Leap Motion to power gesture-controlled PCs
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PROPRIETARY & CONFIDENTIAL108
Mauz adds gesture input for laptops via smartphones
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PROPRIETARY & CONFIDENTIAL109
Facial recognition determines ad reactions
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PROPRIETARY & CONFIDENTIAL110
Orange + Movea = Gesture controlled set top box
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PROPRIETARY & CONFIDENTIAL111
Intel puts your body into the virtual experience
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PROPRIETARY & CONFIDENTIAL112
Tobii Gaze: look out for PCs controlled by your eyes
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PROPRIETARY & CONFIDENTIAL113
Haier lets you control TVs with your eyes
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PROPRIETARY & CONFIDENTIAL114
Sensors scan your brain
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PROPRIETARY & CONFIDENTIAL115
Advertising needs new inputs too. Enter Moonrider’s Art Jam
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PROPRIETARY & CONFIDENTIAL116
Cube26 lets you shush your TV
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In transit
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PROPRIETARY & CONFIDENTIAL118
“Why is the car not an app?”Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynote
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PROPRIETARY & CONFIDENTIAL119
Toyota, Audi preview self-driving cars (taking on Google)
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PROPRIETARY & CONFIDENTIAL120
BMW-backed MyCityWay surfaces local recommendations
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PROPRIETARY & CONFIDENTIAL121
Qualcomm Gimbel engine adds context to location apps
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PROPRIETARY & CONFIDENTIAL122
Fords as Glympse to share location
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PROPRIETARY & CONFIDENTIAL123
Ford turns cars into platforms
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PROPRIETARY & CONFIDENTIAL124
Ford turns cars into platforms
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PROPRIETARY & CONFIDENTIAL125
ODB enables an API
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PROPRIETARY & CONFIDENTIAL126
Samsung also becomes modular with Evolution Kit
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Fun & Games
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PROPRIETARY & CONFIDENTIAL128
Reality can still be virtual and not just augmented
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PROPRIETARY & CONFIDENTIAL129
Nvidia’s previews new Android gaming device
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PROPRIETARY & CONFIDENTIAL130
Fisher-Price embeds screens in toys
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PROPRIETARY & CONFIDENTIAL131
Cubelets add sensors to these robotic building blocks
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PROPRIETARY & CONFIDENTIAL132
Skylanders collectibles interact with PCs and game consoles
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PROPRIETARY & CONFIDENTIAL133
Gamestick: big screen gaming in your pocket
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PROPRIETARY & CONFIDENTIAL134
Microsoft ‘Holodeck’ tech to expand games beyond TV set
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PROPRIETARY & CONFIDENTIAL135
Smart Glass, BlueStacks signs of new era of interoperability
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All hail our robot overlords
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PROPRIETARY & CONFIDENTIAL137
3D Printing pervasive
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PROPRIETARY & CONFIDENTIAL138
LG vacuums dance even better than Bradley Cooper
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PROPRIETARY & CONFIDENTIAL139
Cooper can still outdance Shimi
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PROPRIETARY & CONFIDENTIAL140
iRobot cleans your gutters
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PROPRIETARY & CONFIDENTIAL141
Build your own robots with the next gen of LEGO Mindstorms
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PROPRIETARY & CONFIDENTIAL142
Careful: you may step on robots trying to snapchat you
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Wrapping up
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PROPRIETARY & CONFIDENTIAL144
2 apps that saved me at CESCardmunch: Scan business cards, add to address book
and LinkedIn with 1 tapwww.cardmunch.com
Pocket: Save articles to read later via browser,
mobile, emailwww.getpocket.com
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PROPRIETARY & CONFIDENTIAL145
Other companies of interest
◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc
◦ Bluestacks: Run Android apps on Windows or Mac
◦ Cube26: tech products to enable devices to better recognize and interact with users
◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature
◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host
◦ Mindmeld by Expect Labs: Contextual intelligence for video chat
◦ ooVoo: now watch videos together with 10 people
◦ Stremor: TLDR bBrowser extension that summarizes content
◦ Trackdot: Sensors to help you track your luggage
◦ TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkout
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PROPRIETARY & CONFIDENTIAL146
Bonus: The Best CES Coverage◦ VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here
◦ Ad Age: Seeing CES Through the Eyes of Group M's Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer
◦ NY Times: Smartphones Become Life's Remote Control -
◦ TechCrunch: Why CES Matters (for Now) - it's about meeting the lone geniuses trying to make it big
◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES
◦ Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads
◦ TechCrunch: Why Samsung is the 5th Horseman of Tech
◦ The Verge: Awards for the Best of CES
◦ Digiday: What Agencies Learned at CES. I'm one of four execs included here. Ian Schafer and I seemed to have the same idea (it's hardly the first or last time for that).
◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. I've bought a few of them already and others are on my wish list.
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PROPRIETARY & CONFIDENTIAL147
Thanks! Keep in touch
David Berkowitz
VP Emerging Media, 360i
◦blog.360i.com / @360i
◦MarketersStudio.com / @dberkowitz
◦www.about.me/dberkowitz