Cerita perut
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Transcript of Cerita perut
Conclusion
Ceritaperut provide values both for Netizens (to access Top Recommendation Culinary in specific city, area, spot and category) and SME Culinary (to expose and engage their brand to Online Culinary Lovers)
What is the problem?
Netizens are hard to find Top RecommendationCulinary in every city/area/spot
Small to Medium Culinary Businesses have thick barriers in engaging to Online Culinary Lovers
Where the
must visit
food-spots in
Bangkok?
I am a Dim
Sum lover,
where is the
best Dim Sum
place in town?
I only have 2
days in town,
mmhh.. what
should I eat?
Go on searching at Google..
End up with 2 hours of too many informations
UVP : Situs Top Rekomendasi KulinerBerdasarkan SurveyKeywords : Terpercaya
• Karena berdasarkan survey, baiksurvey khalayak maupun survey dalam tahap validasi (orang-orang yang dianggap kompetenmerekomendasikan suatu spot kuliner tertentu)
Kekayaan Konten Lokal• Menyajikan informasi kuliner lokal,
target segmentasi menengah(bukan ala mall/ bintang lima, seperti yang banyak digarap situskuliner lain)
SURVEY BASED RECOMMENDATION
Popular Food Category
Survey
1
Top Recommendation
Survey by each
Category
2
Post Top 100 Food
Recommendation
By City
3
Website
Mobile Apps
Video Contents
E-Books
Books
Food-Spot AwardsThe Process
TOP 100 BANDUNG
TOP 1000 KULINER INDONESIA
TOP 10000 (100 CITIES, 10 COUNTRIES)
Action Plan Phase 1
Product &
Business
Validation
Content Production :
Top 1000 Indonesia
Food
Recommendation
Monetization
Parallel Publishing,
Media Development(Apps, E-Books, Video Contents, Awards, etc)
Indigo Program On Going Process …
Annual Events &
Product Innovations &
Improvements
Creating
Traffic &
Community
Our vision
To become an inspiring Global Media with aim to conserve the wealthy of history and culture in
every culinary treasure.
For Netizens
Access Top Recommendation Culinary in specific area, city, spot /category.
Create and share yourTop Recommendations
Create and share yourFood Journal (Stories)
Our solutions
For SME Culinary
Create a Free Business Profile
Expose and engage the business to Culinary Lovers
Listen to your Customer’s Stories & Recommendations
Our solutions
125 MillionLocal
Travellers
100 MillionInternet
UsersIn 2015
150 MillionMiddle ClassPopulation
In 2015
Huge & Growing market
The market
Market opportunity
Food information will grow along with
Food Businesses. As we know that Food
as 1 of 3 most sustain sector, based on
human’s primary needs (property &
fashion).
Ceritaperut will grow as well along with
the growth of Indonesia’s internet user
and middle class population. Which is will
be 100 million (internet users) and 150
million (middle class population) in 2015
Search Result of “Kuliner” Keyword in Google Trends 2004 - now
Food as1 of 3 most
sustain sector
Competitive Advantage