Why is it good ?

What is good ? Cereal is good ...

Why is it bad ?

+ Twice the calcium than a breakfast of toast and juice.+ High in : B vitamins, fibre and nutritents such as zinc,magnesium, iron and folate.+ Great for essential vitamins and nutrients.+ Large variety of cereals available. + Most important meal of the day. + Affordable - Great value for nutricious diet+ Helps wake you up + Easy to make / no cooking + Rapidly available

+ High sugar conent + Bad for digestion + Some cereals are not a healthy option + Full of dyes + Full of refined carbohydtrates + Fulled with chemical additives+ Low fibre

Cereal Facts

1 in 4 childrenʼs cereals meet the governments voluntary guidlines for

sugar contet.

3 out of 4 cereals are more than 1/4 sugar by weight.

Cross promotion with celebs, toys and give aways

increased by 78% from 2006-2008.

The worst cereal in America is

Kelloggʼs Honey Smacks which

contains 55.6% sugar content

$3 billion dollars goes into packaging design for children

Most cereals that boast ʻWhole grainʼ contain

mostly ʻrefined grainʼ and a very small amount of

whole grain for labelling credibiility

Froot loops canʼt be called ʻFruit Loopsʼ

because the “fruitiness” comes from diffrent

dyes.

Processes

Book binding

I have researched in to various book binding techniques which I will apply to a book/leaflet which will be available at my exhibition. Other processes I want to use are :

+ Screen printing+ Packaging - for bowls, spoons etc. which will be available at exhbition.

Above is a way of making cereal boxes as a cover for a bounded book. They have been made simply made by trimming the small flaps off the top and bottom of each box then sewing separate books inside using a long stitch and connecting the individual books together with a horizontal stitch...This is an example of long stitch book-binding ...

"Longstitch is a bookbinding technique used for sewing together the sections of a book. There are different forms of longstitch sewings. Longstitch binding does not require glue, though there are methods that utilize glue. In his book "Non Adhesive Bindings

CTRLR J Scott branding by PASSPORT

Vintage Packaging

Looking at vintage cereal packages with the hope ofbeing able to screen print some packaging that would hang in the exhibition. Vintage cereal packaging was alot more simple than modern day cereal packages which is something I might explore with this project.

Vintage packaging has a screen print like texture which I woul like to recreate. I would like to screen print some of the iconic images on to posters which could be exhibited at my exhibition.

Chocolate will engage your senses and reveal facets of this sump-tuous sweet that youʼve never thought about before. Youʼll explore the plant, the products, and the culture of chocolate through the lenses of science, history, and popular culture.

Chocolate and its national tour were developed by The Field Museum, Chicago. This project was supported, in part, by the National Science Foundation.

Food exhibitions have been done before such as this Chocolate exhbition that teaches people about how chocolate is made and the history of it. I think this would also work with cereal giving people to taste the large variety of cereal while learning abit about the contents of each.

An exhibition of ...

Chocolate