CER Ovoenergy-justinhaines 2014
14
What it means to be a challenger brand How to challenge the Status Quo and win Justin Haines Customer Services Director
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Transcript of CER Ovoenergy-justinhaines 2014
What it means to be a
challenger brand
How to challenge the
Status Quo and win
Justin HainesCustomer Services Director
“Trust is hard won and easily lost”
The OVO story so far…
Not energy
Share savings
Being fair
Price transparency
Technology
Get to know your customers?
It’s all about the quality
Word of mouth is invaluable
Technology – use it or lose them
MI & competition
55%
Does it always go well?
To build a company fit for the future, you
must be in the business of creating and
maintaining trust
?
