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Transcript of Cenyurian Bank Project
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Comparitive Analysis of Sales
CHAPTER-1
INTRODUCTION TO PROJECT REPORT
Comparative analysis
A comparative analysis is a strategic tool. Its purpose is to convey an
understanding of some financial aspects of a business firm it may show a
position at a movement in time, while comparing sales series of sales
activities are needed comparative analysis are the major means through
which firms can form effective strategies to beet there competitors.
Comparative analysis consist of the application of analytical tool and
techniques to the data in comparative analysis in order to derive from them
measurement and relation ships that are significant and useful for decision
making. It can be used as a forecasting tool of future financial tool and
results. I t may be used as a process of evaluation and diagnosis managerial,
operating, other problem arias.
Financial statement analysis involves the application of analytical
tools and techniques to the financial data to get information that is useful in
decision making. As we have observed, the foundation of any good analysis
is a through understanding of the objectives to be achieved and the uses to
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Comparitive Analysis of Sales
which it is going to be put. !uch understanding leads to economy of effort as
well as to an useful and most relevant focus on the points that need to be
clarified and the estimates and projections that are required.
#he final step in analysis is the interpretation of the data and measures
assembled as a basis for decision and action. #his is the most important and
difficult of the steps, and requires application of a great deal of judgment,
skill, and effort.
#hough there are limitations for financial for statement analysis but it
is the only means by which the financial realities of an enterprise can be
reduced to a common denominator that is quantified and that can be
mathematically manipulated and projected in a rational and disciplined way.
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Comparitive Analysis of Sales
CHAPTER-2
INTRODUCTION
As a modern business world companies are growing like anything. At
the same time they are facing interne competition from their competitor. %ue
to this reasons companies are adopting and innovating new financial and
marketing tool. #his is helping organi&ation to over come from the problem.
Comparative analysis is a managerial tool which would help to a
company in forming strategic managerial plan' this comparative analysis of
company can came to know about their competitions status along with their
financial position.
!ales are one of the important sources of revenue to any organi&ation.
Competitive analysis of data will speak about the actual financial position of
the company when it compares to its competitors. #o do comparative
analysis company need to have sales data of past and current years.
#here are two types of tools available to do comparative analysis, they
are
(atio Analysis)
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Comparitive Analysis of Sales
#he (atio Analysis is one of the important tools in comparative
analysis which helps to analy&e the financial reports. !ome tools of this
methods are current ratio, quick ratio etc.
+ercentage Analysis)
+ercentage Analysis is another important technique, in this technique
the figures are epressed in terms of percentage.
OBJECTIE! O" THE !TUD#
#he comparison of sales done by sub dealer and multi brand dealers.
#o know who is doing the best in market that is sub dealers or multi
brand dealers.
#o know the steerages adopted by sub dealers and multi brand dealers
to sell the two wheelers.
$I%ITATION! O" THE !TUD#
!ample si&e is limited to - because of the time shortage.
etting accurate data from dealers is difficult.
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Comparitive Analysis of Sales
#he study is restricted in 0angalore city only.
RE!EARCH AND %ETHODO$O
1ethodology)
#he 2bjective of the present study can be accomplished by obtaining
the two heeler dealer opinion about sales. #he required data has been
collected through concerned people. #he comparative analysis can be
calculated using appropriative management tool such as percentage analysis.
#he information about sales data can be collected by interviewing two
wheeler dealer eecutives.
Colle'tion an( so)r'es o* (ata
#here are two kinds of data namely, primary data and secondary data.
!ince the comparative analysis for this study can be done only depending on
purely secondary data. !econdary data has been collected through journals,
periodicals and websites. +rimary data is being collected through Interaction
with two wheelers dealer.
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Comparitive Analysis of Sales
CHAPTER-+
INTRODUCTION)
#he Indian automotive industry consists of five segments) commercial
vehicles' multi3utility vehicles 4 passenger cars' two3wheelers' three3
wheelers' and tractors. 5ith -,6$$,78* units sold in the domestic market and
/-*,-7" units eported during the first nine months of F9$::-
;71F9$::- of the total vehicles
sold in the period mentioned.
After facing its worst recession during the early "77:s, the industry
bounced back with a $-> increase in volume sales in F9"77-. ?owever, the
momentum could not be sustained and sales growth dipped to $:> in
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Comparitive Analysis of Sales
F9"778 and further down to "$> in F9"77=. #he economic slowdown in
F9"776 took a heavy toll of two3wheeler sales, with the year3on3year sales
;volume< growth rate declining to *> that year. ?owever, sales picked up
thereafter mainly on the strength of an increase in the disposable income of
middle3income salaried people ;following the implementation of the Fifth
+ay Commission@s recommendations
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#he demand for two3wheelers has been influenced by a number of
factors over the past five years. #he key demand drivers for the growth of
the two3wheeler industry are as follows)
Inadequate public transportation system, especially in the semi3urban
and rural areas.
Increased availability of cheap consumer financing in the past *3/
years
Increasing availability of fuel3efficient and low3maintenance models
Increasing urbani&ation, which creates a need for personal
transportation
Changes in the demographic profile
%ifference between two3wheeler and passenger car prices, which
makes two3wheelers the entry level vehicle
!teady increase in per capita income over the past five years, and
Increasing number of models with different features to satisfy diverse
consumer needs
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Comparitive Analysis of Sales
CHAPTER-
CO%PAN# PRO"I$E
BRIEF HISTORY
Centurion bank was incorporated on une *:, "77/ under an overall
economic reform program initiated by the government of India in "77",
when the (0I granted nine new licenses for the establishment of commercial
banks in the private sector. Centurion bank obtained certificate of
incorporation on uly $: "77/ and subsequently received the banking license
;021) -=< from (0I vide their letter number %02%B/-==B"8.:".":/B7-
dated anuary "* "77-.
Centurion bank started operations with their registered office at #3$,
!habana chambers, +anaji, oa. Consequent upon acquiring our own
property, its was decided to shift our registered office to %urga iwas, 1.
(oad, +anaji, oa in anuary "77-.
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Comparitive Analysis of Sales
ABOUT CENTURION BANK BUSINESS
+rivate 0anks are taking to the consolidation route in a big way. 0ank
of +unjab ;0o+< and Centurion 0ank ;C0< have been merged to form
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Comparitive Analysis of Sales
bigger and viable entities or merge into a big private sector bank.
Centurions banks key focus remains a successful retail banking
strategy, which is evident from our strong retail customer base of around
/7-,::: deposit accounts, over *::::: asset account holders and over
*=7:::A#1Bdebit cardholders as on march *", $::-. #hrough constant
product innovation and superior service, our deposit mi has evolved in
favor of retail deposits, which constitute about 6:> of our total deposits as
at 1arch *", $::-. !imilarly =-> of our advances are to retail customer.
2n the assets side, we have strengths in two3wheeler financing,
where we are amongst the top three players in the organi&ed market and in
the financing of commercial vehicles and construction equipment. 5e also
offer personal loans and loans against financial assets. (etail loans in India
account for less than -> of %+ and the percentage of retail loans to total
loans in India also remains at a significantly low level when measured
against its Asian peers. #his presents an opportunity for us to further epand
our retail business and different ourselves from our competitors.
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Comparitive Analysis of Sales
#he bank have a suite of products and services on the liability side
including a Darity of deposit products, a global debit card, internet banking,
mobile messaging, e3payments, depository and cash management services
targeted at individuals and small business.
2n the corporate banking side, we etend the entire range of fund
based and non3fund based commercial banking products to select corporate
customers. 5e use our strengths in channel financing to offer a gamut of
services meet the entire working capital requirements of dealers and
distributors of leading corporate. Further we intend to leverage our corporate
customers.
Centurion bank is equipped with an integrated treasury backed by
eperienced dealers' well supported by information, communication and risk
management systems. #reasury plays an active role in the management of
our liabilities, mismatches in structural and interest rate3sensitive
assetBliabilities flows and in generating low3cost funds. 5e offer various
treasury services to our corporate customers including foreign echange
services and currency swaps to help them effectively mange their interest
rate and foreign currency eposures.
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Comparitive Analysis of Sales
#he banks have a young and motivated workforce and regular training
calendar for their continuous. 5ith the induction of a new professional
management team, we have attracted individuals with global banking
eperience who will lead the bank on to a stable growth trajectory.
THE MAIN OBJECTIVES OF CENTURION BANK
". #o establish and carry on business of banking at the registered office of
the company and at such branches, agencies, or offices in the state of oa
and any other part of India or elsewhere, as many from time to time be
determined by the directors of the company.
$. #o carry on the business of accepting for the purpose of lending or
investment, deposits of money from the public, repayable on the demand or
otherwise, and withdraw able by cheque, draft, or otherwise.
*.#o borrow, raise or take up money' to lead or advance money either upon
or without security' to draw, make accept negotiate, discount, buy, sell,
collect and deal in bills of echange, hundies promissory notes. coupons,
draft, bills of lading, railway receipts, warrants, bounds, debentures,
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Comparitive Analysis of Sales
certificate, scripts and other instruments, and securities whether transferable
or negotiable or not' to grant and issue letters of credit, travelers cheque and
circular notes to buy and sell and deal in bullion and specie' to buy and sell
foreign echange including foreign banks notes' to acquire, hold ,issue on
commission, under right and deal in stock, bounds ,obligations securities and
investments of all kinds' to purchase and sell bonds.
/. #o carry on the business of factoring by purchasing and selling debt
receivables and claims including invoice discounting and rendering bill
collection, and debt collection and other factoring services.
THE BANKS BUSINESS STRATEGY AND FUTURE PLANS
2ur goal is to be a leading private sector in India, primarily focused
on the retail bank segment. 5e will aim to provide a compressive range of
products and services to target retail customer and provide a superior
customer service. 5e will also aim to provide target corporate and industrial
customers a range of products and services. #o this end, wed have embarked
on a comprehensive restructuring of our operations and finances we are
including new professional management and are taking steps to, overtime,
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Comparitive Analysis of Sales
infuse capital sufficient to meet capital adequacy requirements and support
the growth of the bank. 2ur business strategy emphasis the following
elements)
In'rease te mar/et sares in In(ia3s e4pan(in5 retail 6an/in5
in()stry 6y (evelopin5 a ')stomer- 'entri' mo(el to servi'e e4istin5 an(
tar5et in(ivi()al ')stomers7
Indias retail banking is under going a period of rapid change and
epansion. 5e believe this presence and opportunity to create a
differentiated bank that is primarily focused on the retail customer and offers
a comprehensive suit of services and depositB investmentB loan products that
address their evolving needs at each stage of their life cycle. 5e will
leverage our eisting base of about =8-::: individual customer
relationships, developed since the bank inception, to epand our business
volumes and customer base further. 5e will use our eisting strength in two
wheeler, commercial vehicle, and construction equipment financing to
establish leadership positions in these segments. 5e are in the process of
evaluating new products such as mortgages and credit cards and propose to
shortly launch wealth management including announcing a banc assurance
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Comparitive Analysis of Sales
partner. 5e indent to use our eisting geographic presence to further
increase our low cost deposits and retail assets portfolio
$evera5e te si0a6le pysi'al in*rastr)'t)re an( proven an( s'ala6le
te'nolo5y plat*orm to (eliver i5 vol)me 5ro,t ,it a less tan
proportionate in'rease in o)r 'ost7
#he bank will leverage our si&able distribution infra structure
comprising 8" fully networked branches spread across /- cities, $$ etortion
counters $* marketing offices, "/6 A#1s online Internet banking and !1!
banking to increase business throughput with out a proportionate increase in
our cost basis. A step in this direction is the conversion of our eisting "/
marketing offices into full3fledged banking branches, which would take our
total branch network to =-. 5e intend to further add to this infrastructure by
opening branches and offices in select cities across the country, partnering
with third party distributors, establishing a $/hr telephone banking service,
augmenting our online internet platform and widening our A#1 network. In
doing this, our aim would be to increase our customer reach and service
capabilities, improve cost efficiencies and generate new fee income avenues.
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Comparitive Analysis of Sales
Re()'e o)r 'ost o* *)n(s 6y restr)'t)rin5 te *inan'es o* te 6an/8
reprisin5 (eposits an( attra'tin5 a((itional lo, 'ost (eman( (eposits7
In spite of the financial difficulties in the last *yr resulting in a
relatively higher cost of funds, we brought down our cost of funds from
7.$"> for fiscal $::$ to 8./*> for fiscal $::/. 5ith the infusion of fresh
capital in the form of equity as well as #ier II bonds and induction of high
quality professional management, we have re priced our deposit rates and
aligned the same with the market, which has resulted in a decline in our
average cost of deposit to 8.$=> for fiscal $::/ from =.7/> for fiscal $::*.
2ur focus on retail banking and renewed thrust on transaction banking is
epected to help us attract low cost deposits and have a beneficial impact on
our overall cost of funds.
Develop an innovative an( e**i'ient 'annel *inan'in58 transa'tion
6an/in5 an( treas)ry 6)siness to serve o)r 'orporate an( instit)tional
')stomers7
5e will aim to build on our eisting channel financing business were
we finance the dealers and distributors o f established corporates, based on a
simple security package and efficient technology and process. 5e will also
strive to etend our eisting relationship with government agencies and
leading corporates to provide transaction3banking solutions that generate
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Comparitive Analysis of Sales
cash flows and fee income for us. !uch solution would typically include
cash management, correspondent banking, clearing services, real time gross
settlement services, payroll services etc. !imilarly our emphasis would be to
offer to our customers a suit of treasury products including foreign
echangeB interest rate cash and derivative products that earn us fee income.
Develop tra(e relate( 9 an( Non- Resi(ent In(ian :NRI;
B)siness syner5ies ,it Ban/ %)s'at8 a /ey mem6er o* o)r investor
5ro)ps7
0ank 1uscat, on of our major shareholders, is the leading bank in
2man and plans to epand in other parts of the 1iddle East. Apart from
eisting trade flows between India and 1iddle East every year, a significant
percentage of the 1iddle East comprises people of Indian origin, which
provides further opportunities. It would be an endeavor to leverage our
relation ship with bank 1uscat to capture a significant share of the trade3
related and (I business between India and the 1iddle East. A step in this
regard, we have entered into a 1emorandum of nderstanding ;12< with
bank 1uscat on may $6, $::/ to strength our business relationship and pool
resources in order to tap the (I population present in 2man, 0ahrain, AE
and other ulf Co operation Council ;CC< countries. #he 12 seeks to
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Comparitive Analysis of Sales
develop a functional relation ship between bank 1uscat and us to facilitate
access to our deposits and loan products, to (I customers of bank 1uscat
Develop a (is'ipline( 're(it an( mar/et ris/ mana5ement *)n'tion
to maintain te
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Enforcement of !ecurity Interest Act, $::$
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2000: Centurion 0ank has launched its global credit card Hvantage $/ Hin
tie up with master card international.
2005: Cent)rion Ban/ an( Ban/ o* P)n=a6 to *orm Cent)rion Ban/ o*
P)n=a6:J)ne 2>8 2??@;7
CHAPTER-@
PRODUCT! O" CENTURION BAN
PERSONAL BANKING
o Fied %eposits
o !avings 0ank Account
o Current Account
o
lobal %ebit Card
o +remium +ay
o Internet 0anking
WEALTH MANAGEMENT
o Insurance
o Equity
o 1utual Funds
ICFAI ational College, !himoga $"
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o +ortfolio tracker
o I+2 0u&&
o Fied Income +roducts
RETAIL LOANS
o #wo 5heeler Joans
o +roperty Joans
o +ersonal J2A!
o Car Joans
o
Commercial Dehicle
o Construction Equipment
o Channel Finance
o (etail #rade Finance
SERVICES
o Cash 1anagement
o %epositories
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o lobal 0anking
o #reasury 4 Fore
o Corporate Joans
o (I !ervices
"776 "777 $::: $::" $::$ $::* $::/ $::-
!hare capital ":"$- ""6=$ "-$/= "-$/= "-$/= "-$/= "-8=- ":"*$
et worth "*"*: "=/": $::$/ $"=$8 --/$ $:"8 8"-8 /86-8
#otal asset "-6-"* *":/*/ -$$/*/ -6=7=" /:$-6- *$$76" */"=/6 //7:$7
%eposits "$/=:- $"/:6 *86=:6 /$-=/* *-*/77 $6*/=" *:$6=7 *-*:*6
Advances 6//6* "*-:7 "6*76" $:$6/: "8$-7= "*"*=$ "--8/" $"7*7-
ross income $:/:/ /*7"= -*"-7 8/-*7 --$7/ /-"$$ *8== /":--
ross
profit;before
depreciation< 7 ": "" 3 3 3 3
Capital adequacy
ratio
$:.:: 6./- 7.*" 7.8" /."8 8: 8" =-
o. of branches *: ** *- /7 -= 7/- """$ "*=/
o of employees $/6 8*- =": 6$" 78- 7/- """$ "*=/
NET PRO"IT "OR CENTURION BAN - #EAR I!E
9ears "778 "77= "776 "777 $::: $::" $::$ $::* $::/ $::-
et +rofitBet
Joss
78/ "8$/ $::= $"// */** =:$ 3"8"6 3$-*8 3":-" $-""
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Net Profit/Loss
-3000
-2000
-1000
0
1000
2000
3000
4000
1 2 3 4 5 6 7 8 9 10
Years
Net Profit/Net Loss
%ANA&E%ENT TEA%
1r. (ana #alwar Chairman
1r. !hailendra 0handari 1anaging %irector and CE2
1r. !. Denkiteswaran %irector
1r. !hital Gumar ain %irector
1r. Gamlesh Dikamsey %irector
1r. (ajiv 1aliwal %irector
1r. . !. eorge %irector
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1r. G. G. Abdul (a&ak %irector
1r. 9. G. 1odi %irector
1r. Chee in Giong %irector
1r. #ejbir !ingh Eecutive %irector
1r. !. G. !oni %irector
A$TERNATE Dire'tors
1r. 1ohamed Ahmed Al Abri Alternate to 1r. . !. eorge
1r. Abdul (a&ak Ali Issa Alternate to 1r. G. G. Abdul (a&ak
Bran' Net,or/
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CHAPTER-
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ANA$#!I! AND INTERPRETATION
Ta6le 1
Cart 1
ICFAI ational College, !himoga
HERO HONDA %AIN DEA$ER
%ONTH :2??@-?;
%ODE$ JAN "EB %AR APR %A# JUNE JU$# AU& !EP7 OCT NO7 DEC7 TO
!)per
!plen(or 7 6 "" 8 7 = 6 "" 7 ": 8 /
!plen(or = 8 7 8 6 ": = 6 7 "$ 8 -
Passion - / 7 8 * - / = 8 7 = *
&lamo)r * $ * $ : $ : " $ * " "
CD Da,n/ - 8 $ * $ / * $ - * -CD Del)4 * / 8 $ * : * $ / / * *
ari0ma " $ * : $ " " $ " $ : :
Pleas)re $ / * / " $ $ $ $ / $ *
A'iever $ $ * " " : / $ $ * $ *
TOTA$ *8 *= -* $7 *: $7 ** *6 *= -$ *: $=
$6
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In*eren'e
#he above table and chart shows total sales done by ?ero ?onda
dealer in a year.
Ta6le 2
ICFAI ational College, !himoga
Hero Honda Sales
22%
9%
3%
7%6% SUPER SPLENDER
SPLENDER
P!SS"#N $L!#UR
T!
%ONTH :2??@-?;%ODE$ JAN "EB %AR APR %A# JUNE JU$# AU& !EP7 OCT NO7 DEC7 T
T! $
!UPER - / 6 - - * $ / / * - /
T! $
!UPER
Heavy D)ty / * / * - $ * * - - / $
!'ooty E! / - / 8 $ * - - - = * -
!'ooty Pep - 7 6 / - / - 8 / 7 / $
i'tor & 8 = ": 8 - 8 - 6 8 * / /
i'tor &$ / / 8 - / - 8 * - / - *
!tar City * - * / - * * - / * * /
Apa'e " " $ " $ * $ " * * $ /
TOTA$ *$ *6 /- */ ** $7 *" *- *8 *= *: $6
$7
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Comparitive Analysis of Sales
&
ENERA$ DATA&ENERA$ DATA
Cart 2
In*eren'e
ICFAI ational College, !himoga
22%
16%
5%
10%&D DELU(
)!R"*!
PLE!SURE
!&+"E,ER
TVS Sales
13%
11%
13%
16%17%
13%
11%6%
-,S ./ SUPER
-,S ./ SUPER +eaDt
Soot es
Soot e
,itor $(
,itor $L(
Starit
!ae
*:
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#he above table and chart shows total sales done by #D! dealer in a
year.
Ta6le +
ICFAI ational College, !himoga
BAJAJ :%ain Dealer;
%ONTH :2??@-?;
%ODE$ JAN "EB %AR APR %A# JUNE JU$# AU& !EP OCT NO DEC TOTA
Ba=a= CT
1?? / $ * " * - * $ " $ $ " $7Ba=a=
Platina * * - * $ $ $ / / $ * * *8
Ba=a=
in( * / * * / - / - $ $ * * /"
Ba=a=
Dis'over / - 8 / * / - / 8 - - - -8
Ba=a=
P)lsar ": "$ "* 6 8 7 6 ": 7 "/ "$ "" "$$
Ba=a=
aven5er $ : * " " * " $ * * $ $ $*
Ba=a=
ave - / - * / $ * $ $ / * $ *7
TOTA$ *" *: *6 $* $* *: $8 $7 $= *$ *: $= */8
*"
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Comparitive Analysis of Sales
Cart +
In*eren'e
#he above table and chart shows total sales done by 0ajaj dealer in a
year.
ICFAI ational College, !himoga
Bajaj sales
8%
10%
12%
16%36%
7%
11%aa &- 100
aa P/atia
aa i:
aa Disoer
aa P/sor
aa !e;eraa 'ae
*$
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Comparitive Analysis of Sales
Ta6le
Cart
ICFAI ational College, !himoga
!UB DEA$ER O" Hero Hon(a8 T!8 Ba=a= an( Hon(a
%ONTH :2??@-?;
%ODE$ JAN "EB %AR APR %A# JUNE JU$# AU& !EP OCT NO DEC TO
!)per
!plen(er * $ * $ * " $ * * - * $
!plen(er $ * / * $ " " * $ / * "
Passion * " $ " " $ " $ " * $ "
&lamo)r : " " : : " : " : $ " :
CD Da,n $ " * " : : $ " $ $ " "
CD Del)4 " $ " : " " : : " : $ :
Ba=a= P)lsar * $ $ " " " * " $ $ : "
Ba=a= Dis'over " : " : : " " $ $ " : "
Ba=a= Ceta/ " : $ " : : " $ $ " $ "
i'tor & $ * $ " $ : " $ $ * $ "
i'tor &$ " " " : " : " : " $ " $
!'ooty E! " $ " " : " : : " $ " "
!'ooty pep $ " * " $ : $ : $ " $ "
A'tiva $ " $ " $ : " $ $ " $ "
Eterno " $ $ : " : " $ : $ " :
TOTA$ $- $$ *: "* "8 7 "= $" $* *" $* "/
**
Multi Brand Dealers
32
29
20
7
1691910
13
21
11
11
17
1712
SUPER SPLENDER
SPLENDER
P!SS"#N
$L!%#UR
&D D!'N
&D DELU(
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Comparitive Analysis of Sales
In*eren'e
#he above table and chart shows total sales done by 1ulti 0rand
%ealer in a year.
ICFAI ational College, !himoga */
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Comparitive Analysis of Sales
Ta6le @
Cart @
ICFAI ational College, !himoga
!UB DEA$ER O" Hero Hon(a8 Ba=a= an( Hon(a
%ONTH :2??@-?;%ODE$ JAN "EB %AR APR %A# JUNE JU$# AU& !EP7 OCT NO DEC TOT
!)per
!plen(er $ " / * $ $ " * $ $ $ * $=
!plen(er " $ * $ $ : " $ * $ $ " $
Passion " $ * " $ " $ " " $ " * $:
CD Da,n " " $ : " " : : " " : " 7
Ba=a= P)lsar * " $ : " " $ " " " : $ "-
Ba=a= ,in( " $ " : " " : $ " $ " : "$
Ba=a=
Dis'over " : $ : " " : " " : " : 6A'tiva $ " $ " $ : " $ $ " $ " "=
Eterno " $ $ : " : " $ : $ " : "$
Uni'orn : " " : : " : : " $ : " =
TOTA$ "* "* $$ = "* 6 6 "/ "* "- ": "$ "/
*-
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Comparitive Analysis of Sales
In*eren'e
#he above table and chart shows total sales done by 1ulti 0rand
%ealer in a year.
Comparison o* sales 6et,een (ealers.
Ta6le
T! /:6
ICFAI ational College, !himoga
Multi Brand Dealer
19%
14%
14%6%10%
%
!%
11%
%!%
*8
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Comparitive Analysis of Sales
HERO HONDA /*"
BAJAJ */8
Cart
In*eren'e
#he above table and chart shows the comparison of sales done by
dealers of #D!, ?ero ?onda and 0ajaj.
Comparison o* m)lti 6ran( (ealers3 sales.
Ta6le F
ICFAI ational College, !himoga
"o#$arison of Sales
408431
346
050
100150200250300350400450
500
-,S +ER# +#ND! !>!>
-,S
+ER# +#ND!
!>!>
*=
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Comparitive Analysis of Sales
Cart F
In*eren'e
#he above table and chart shows the comparison of sales done by
multi brand dealers of #D!, ?ero ?onda and 0ajaj.
ICFAI ational College, !himoga
BA$AJI %OTOR! $//
$A!%I %OTOR! "/6
24 4
14 8
0
50
100
150
200
250
sales
a/ai otors La=s?i otors
"o#$arison of Su Dealers Sales
a/ai otors
La=s?i otors
*6
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Comparitive Analysis of Sales
Comparison o* sales (one 6y s)6 (ealers an( m)lti 6ran(
(ealers.
Ta6le G
Hero Hon(a /*"
T! /:6
Ba=a= */8
Bala=i %otors $//
$a/smi %otors "/6
Cart G
"o#$arison of Sales done dealers and #ulti
%rand dealers
28%
26%22%
15%
9%
+ero +o:a
,S
aa
aai otors
La=s?i otors
In*eren'e
#he above table and chart shows the comparison of sales done by sub
dealer and multi brand dealers of #D!, ?ero ?onda and 0ajaj.
CHAPTER-F
ICFAI ational College, !himoga *7
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Comparitive Analysis of Sales
"INDIN&! AND !U&&E!!TION!
"INDIN&!
". In automobile market like two wheeler industry, different models of
same company competing with each other.
$. As two wheeler prices is high compare to other durables, it needs
financing.
*. #he sub dealers and multi brand dealers are straggling more to
increase their sales.
/. Competitive analysis of sales of sub dealers and multi brand dealers
reveals that the multi brand dealers are crating heat on sub dealers.
-. #he sale of two wheeler is mainly depends on financiers offer, Interest
rate on lone, performance of vehicle etc.
.
!U&&E!TION!
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Comparitive Analysis of Sales
"< 0ank should concentrate on designing new promotional offers and
programs to promote their products.
$< #he bank should improve its infrastructure.
*< #he bank can use kiosks, +rint media and television to advertise
their products.
/< #he bank can use 2n3Jine method for collection.
-< As /*.-=> of the population are relying on vehicle loans. !o the
bank should come out with more new schemes as per the segment levels.
8< 0ank can reduce the formalities involved in sanctioning two
wheeler loan.
CHAPTER-G
ICFAI ational College, !himoga /"
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Comparitive Analysis of Sales
ANNEURE!
BOO! AND &UIDE $INE!.
". uidance line from Centurion 0ank of +unjab )
$. Financial !tatement Analysis. ) ICFAI niversity +ress
*. 1anagement Accounting ) I.1. +anday
EB !ITE!.
www.wikipedia.com
www.oogle.com
www.centurionbop.com
http://www.wikipedia.com/http://var/www/apps/conversion/tmp/scratch_3/www.Google.comhttp://www.centurionbop.com/http://www.wikipedia.com/http://var/www/apps/conversion/tmp/scratch_3/www.Google.comhttp://www.centurionbop.com/