Loren Clifford

Ashley Hinds

Ambre McAlexander

Ashley Smith

Jessica Mingledorff

Digital Audit

Objectives• Research how CentricsIT can obtain first page ownership

through major search engines

• Analyze CentricsIT top competitors to determine strengths

and weaknesses, ultimately contributing to better execution

of social media strategies/tactics

• Explore the idea of videos and info-graphs as possible new

outlets

• Increase awareness of CentricsIT’s social media presence

through monitoring and measuring specific channels

Strategies •Performing a digital brand audit

•Examine top competitors’ social media usage

•Analyze keyword data, social media, share/social

search engine/bookmarking, and 3rd party

communities and blogs

•Observe current integral/tactical marketing campaign

•Obtain overall results of CentricsIT’s social media

outlets

Company Overview• Founded in January 2007

• Located: Norcross, GA

• What: Hardware company that provides IT

equipment, IT staffing solutions, and IT support

services

• Target Market: B2B consumers, primarily large

and middle sized businesses

• Reaches companies in North and South

America, Europe, Asia, Africa and Australia

Digital Audit

Twitter Top Searches

• Centrics IT

• Canvas Systems

• Atlantix Global Systems

• Corus360

Blog Search

• Centrics IT resulted in 490 blogs

• Canvas Systems resulted in 2,310 blogs

• Atlantix Global Systems resulted in 235

blogs

• Corus360 resulted in 939 blogs

Brand Name

Mentions

• CentricsIT (2 results)

• Canvas Systems (3 results)

• Atlantix Global Systems (2 results)

• Corus360 (results)

Youtube Mentions

• CentricsIT- 1 video posted, 1 subscriber

and 484 video views.

• Canvas Systems- 4 videos posted, 6

subscribers and 880 video views.

• Atlantix Global Systems- 2 videos

posted, 0 subscribers, but 141 video

views.

• Corus360- 15 videos posted, 3

subscribers with 2,900 video views.

Forums

• Large number for industry

• CentricsIT brand name was not found

on any of the forums comments

Open Site Explorer

Results

• www.centricsit.com (31/100)

• www.canvassystems.com (38/100)

• www.atlantixglobal.com (38/100)

• www.corus360.com (44/100)

Channel Data

Analysis

The highest ranked keywords,

relating to CentricsIT and

competitors according to

iSpionage

Search Volume:

110,000

27,100

22,200

1,300

1,300

Keyword:

Cisco Switches

Used Services

Used IT Hardware

Used Netword

Hardware

Cisco Switches

Search engine traffic among

competitors and CentricsIT

PPC Budgets Among

Competitors and CentricsIT

CentricsIT Social

Media• Facebook

• Twitter

• LinkedIn

• 3rd Party Communities

• Blogs

• Social Search engines

Twitter

@CentricsIT

• Followers: 209

• Following: 147

• Tweets: 189

Facebook

• Were Here: 5

• Likes: 72

• Followers: 249

• Employees on LinkedIn: 72

LinkedIn

Youtube

• Subscribers: 1

• Videos: 1

• Views: 480

Hub and Spoke

Recommendations

• More social media interaction/engagement

• Making social media pages personable

• Making information on the company and industry

readily available

Recommendations

• Utilizing 3rd party blogs

• Using Social/search engines/geosearch

• Following competitor trends

• Utilize industry information and engaging with the

industry

• Using media for sales leads and follow up for

customers

• Using all media accounts together for content creation