Advertising Proposal (World Wide House LED TV)

World-Wide House LED

• Situated in the heart of Central Business District in Hong Kong

• Located at one of the busiest intersection with

57,880* average daily car traffic flow

• The largest LED with high visual and audio quality in central

• Head on to the traffic of Pedder Street and Des Voeux Road, highly visible to capture the attention of pedestrians and drivers

The Landmark of Central

*Source: The Annual Traffic Census 2009, Transport Department

Prominent Locations Represent Quality Audiences

To Admiralty

To Wan Chai

To IFC/Exchange Square

From Mid Level East/ Lan Kwai Fong

To Mandarin Oriental/ Hotel Legislative Council

Reach High Profile Elites & Shoppers

Pioneer in Central Business District

1.5 Million Grade A offices are

located

Most of ConglomeratesSurrounding the District

Highest Concentration

of world-leading fashion flagships,

5-stars Hotels & dining outlets

Potential Customers with High Spending Power

Source: 2006 Population by-census

87,102 white collars work in Central & West District

42% earn $25,000 or above salary in monthly average

50% are Professionals, Managers, Executives and

Businessmen (PMEB)

Enhance Brand Awareness Efficiently

Long Viewing Time 1 min 15 sec waiting time

across the road*

Functional Flexibility Flexible broadcasting schedule &

Support Live-feed & Real-time info

High Creativity Tailor-made

the best creative executions

Repeated Brand ExposureBroadcast 7 days a week

Cover the prime time everyday

*Traffic light waiting time for acrossthe road from The Landmark to Citibank

Central World Wide House LED Wall

Duration ( Per Hour )

Package Cost(HK$)

120-sec 48,279

180-sec 70,224

240-sec 87,780

360-sec 115,368

World Wide Hose LED Package Gross Weekly Rate:

Remarks: Please refer to “LED Notes to Advertisers”

Samsonite

Guotai Junan (HK) Ltd

Agricultural Bank of China

PIAGETSun Hung Kai Securities Dunhill

Fancl

Canon

Central World Wide House

Remarks: Please refer to “LED Notes to Advertisers”

TAG Hauer

PiagetZenithQeelin

Tudor

LED Notes To Advertisers

Size of the LED • Display Size: 8109mm (w) x 6276mm (H)• Pixel: 720 x 576

Commencement • Every Monday

Booking Deadline • 2 weeks before on-air

Material Deadline • 10 working days before on-air

Production Material • 1 x betacam SP format (only accept this format)• Pal system in broadcast standard• Tape must include color bar and 1khz tone

Censorship Material • WMV format

Operation Hours • Mon - Sat: 08:00 - 22:00 (14 hours)• Sun & Public Holidays: 10:00 - 21:00 (11 hours)

Change of Material • Official approval procedure has to be followed and is subject to final confirmation

Conversion Fee • Included in the package• For late submission of material, fee will be charged.• For submission of more than 1 versions of TVC for one booking, conversion fee will be charged at HK$2,000 for each

RemarksBookings: • 10% peak season loading applies on all formats during peak seasons.

Please refer to the rate card calendar for details.

• All bookings are accepted on first-come-first serve basis and subject to availability at the time of request.

• Creative design, artwork, materials, mechanics and logistics are subject to censorship.

• Minimum booking period is 4 consecutive weeks unless specified.

Production: • Printing, installation and dismantling must be handled by vendor and are subject to separate quotation.

• Production cost will be quoted upon request.

Terms of payment:

• Full payment in advance.

Photos: • Any mock-up photos in this presentation are for indication purpose and reference only.