CENTRAL Group consists of a variety of diverse investments in various corporations domestically and

internationally, each of which has become a leader in its respective sector

Business by geography 2

bntotal revenue$11 in 2018

countries17 networkacross

Malaysia

Indonesia

Retail / Property

Retail / Hospitality

Thailand Retail / Property / Hospitality

Retail / Property / Hospitality

Italy, Germany, Denmark Retail

VietnamChina, Japan, Laos, Cambodia

HospitalityMaldives, Oman, Qatar, Sri Lanka, Turkey, UAE

Hospitality

3

Key business lines focussing on customer centricity

CENTRAL Group at a glance

New Economy

Loyalty Program

Financial Services & Fintech

Hospitality

Retail & brands

Malls & Commercial Properties

CENTRAL Retail & Brands

The pioneer and leader of multi-format, multi-

category retailing in Thailand

Retail & Brands – Overview 5

2,600+Retail & Brands is CENTRAL Group’s most significant business. Covering both Asia and Europe, it

features dominant brands, modern retail systems and uniquely talented people

Retail stores

Retail & Brands categoriesFashion: Department stores, lifestyle centers, lifestyle & fashion brands

Hardline: Home décor & construction, electronics, office supplies, books & stationery

Food: Hypermarkets, Supermarkets and convenience stores

Major subsidiaryOne of the largest retail platforms in Southeast Asia with a diverse portfolio of market leading

businesses.

Retail & Brands – Department stores and lifestyle centers 6

Our retail network reaches all the major regions of Thailand, Vietnam, Italy and Germany*

A long-established luxury department

store in Scandinavia

IllumA group of large and luxurious

department stores in continental Europe

KaDeWeMunich’s most prestigious department

store

Oberpollinger

Thailand's no.1 department store brand

(Photo: Central Chidlom)

Central Department StoreThailand’s leading department store with the

largest number of branches nationwide

Robinson Department Store RobinsA vibrant shopping lifestyle in Vietnam’s

dynamic cities

A world-class luxury store, the no.1 in Italy

RINASCENTE

Hamburg’s most prestigious department

store

Alsterhaus

* together with SIGNA

The leading retailer of electrical appliances, IT

products, mobile phones, gadgets and

electronics products

Power Buy

Vietnam’s DIY stores

Vietnam’s electronics retailer

Home Mart

Nguyenkim

The one-stop car service center

Auto1

Thailand’s no.1 one-stop shopping retailer of

building supplies and construction materials

Thai Watsadu

Thailand’s first home decor department

store

Baan & Beyond

Thailand’s no.1 book, entertainment and

stationery store

B2S

OfficeMate

One-stop business solutions

Variety of categories each of which

targeting a specific group of customers in

Thailand and Vietnam; various food store

formats from world-class food stores to

convenience stores and farmers markets

Retail & Brands – Food and hardline categories 7

HARDLINE

FO

OD

Retail & Brands – Omni-channel platform 8

CENTRAL’s entire retail business is supported by an advanced omni-channel journey creating new

digital-enabled customer experiences

Click & Delivery, Click & Collect, Reserve & CollectCustomers can choose to have their goods delivered directly to them or use our Click & Collect or Reserve & Collect service to

collect their products directly in the store without waiting for product delivery to their homes

Chat & Shop – On Demand Shopping ServiceChat & Shop service allows customers to chat, ask questions, get advice and purchase their products through an instant

messaging service

Express Delivery Power by GrabSpecial express delivery is provided for Central Chat & Shop customers via Grab Express.

Founder and operator of Thailand’s largest and most prominent loyalty program

Retail & Brands – Over 27 million members across the globe 9

Offering seamless and

personalized customer

experience and a single view

of each customer within the

diverse group units and

thousands of close partners

with the help of modern data

management

16+ million members

9+ million members

2+ million members

OUR LOYALTY MEMBERSHIP

Growing ecosystem through partnerships with world’s leading New Economy platforms

New Economy – Partnership with JD.com, Grab, Common Ground & Pomelo 10

On a trajectory to become a

top tech company and market

leader in digital lifestyle

platforms, Central Group is

creating a new Central

experience through

partnerships with leading

global companies in the new

economy

Ride-hailing and Food

Delivery

An ecommerce &

marketplace JV with

JD.com

A fintech JV

with JD.com

A co-working space

venture

Omnichannel

Fast Fashion

Brand

Real EstateMalls & commercial properties & hospitality

CENTRAL Group is a market pioneer in

developing Thai retail and commercial

properties, and currently holds the largest

market share of net leasable area

Real Estate – Shopping malls portfolio

4+ million

CENTRAL Group is a market pioneer in developing Thai retail and

commercial properties, and currently holds the largest market share of

net leasable area

Malls & Commercial Properties has evolved with rapidly changing

market trends and continues to innovate and revolutionize the retail

experience for customers

Besides retail, CENTRAL Group has also developed offices, co-

working spaces and residential projects.

m2 of net leasable area

Thailand's premier shopping center

and retail developer

12

CENTRAL Group develops trademark shopping

centers in Thailand with expansion in overseas

exporting its retail property expertise through the

development of innovative world class shopping

centers in strategic markets

Real Estate – Shopping malls portfolio

Shopping Malls

90+

Thailand’s best-loved

department store and the largest

shopping complex in Southeast

Asia

CentralWorld

The global experience for

luxury & leisure

Central Phuket

Luxury Flagship Mall

located in the center of

Bangkok

Central Embassy

Thailand’s first

international luxury outlet

Central Village

A new landmark for the

future and

the new era for one of

Bangkok’s most endearing

heritages

Dusit Central Park

JV with Hong Kong’s

premier property Company

Hong Kong Land

Central Embassy Phase 2

Under Development

Under Development

13

Leading international hospitality chains originated in Thailand and one of the leaders in Thailand’s

chain restaurants business

CENTRAL Group owns and manages visitor accommodation at all

major Thai tourist destinations and around the world under own

banners as well as international brands. Hotels cover every segment

from luxury to economy hotels

Hospitality – Hotels and restaurants 14

15,000+Keys

~1,000Outlets in Thailand

CENTRAL Group has also pioneered restaurant chains in Thailand,

and operates well-known local, regional, and international food brands

such as Mister Donut, KFC, Auntie Anne’s, Pepper Lunch, Chabuton,

The Terrace, Yoshinoya, Ootoya, Tenya, Katsuya and Fezt