Center for Active Design

The purpose of this manual is to ensure the consistent use and application of the Center for Active Design identity program. It details how to correctly apply the Center for Active Design identity to stationery and other communication materials. This manual familiarizes users with the identity program through the use of examples, and should be used as a guide when producing, updating or creating new graphics for the Center for Active Design.

March 2012

DesignACtivefor

Center

Logos

Primary logo (Cyan)The Center for Active Design logo uses the typeface Akkurat in bold weight and light,all caps. This logo should be used on stationery, merchandise, signage, and promotional applications.

Primary logo color palette100% Cyan in the blocks with “Active Design,” 25% black in the blocks with “Center for,” and white type are the primary colors for the graphic identity of the Center for Active Design. Always use 25% black (grey) behind the words “Center for” and 100% cyan behind the words “Active Design.” letterhead and formal communications materials should use these primary logo colors.

100 c

0 m

0 y

0 k

0 r

174 g

239 b

0 c

0 m

0 y

25 k

199 r

200 g

202 b

0 c

0 m

0 y

0 k

255 r

255 g

255 b

Without supporting line With supporting line

DesignACtivefor

Center Akkurat Bold

Akkurat Light

Logos

Clear spaceAn appropriate amount of space should be provided around thelogos. Margins should be created around the logos which measure the height of one block.

Minimum sizeFor small scale applications, the logo should never appear smaller than 0.5 inchesin height.

0.5 inches0.5 inchesDesign

ACtiveCenter

Clear space equals the height of one block.

Clear space equals the height of one block.

Supporting line breaks to 2 lines, when the logo appears smaller than 1 inch.

Logos

Alternate logos in varied colorsThese various colored logos can be used interchangeably on communication materials such as business cards, presentations and newsletters. They may also be used on merchandise, signage, and promotional applications for the Center for Active Design.

Alternate logo color palettePurple, aqua, red, magenta, orange, blue, green and yellow are the secondary logo colors for the Center for Active Design. Always use 25% black (grey) behind the words “Center for” and the secondary logo color behind the words

“Active Design.” Please note, type is always white except for in the yellow version where type is black.

60 c

100 m

0 y

0 k

129 r

41 g

144 b

77 c

0 m

20 y

0 k

0 r

185 g

206 b

100 c

55 m

0 y

0 k

0 r

108 g

183 b

0 c

100 m

100 y

0 k

237 r

28 g

36 b

100 c

0 m

100 y

0 k

0 r

166 g

81 b

0 c

100 m

0 y

0 k

236 r

0 g

140 b

0 c

0 m

100 y

0 k

255 r

242 g

0 b

0 c

40 m

100 y

0 k

250 r

166 g

26 b

DesignACtivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

0 c

0 m

0 y

25 k

199 r

200 g

202 b

Logos

MisuseDo not make any alterations to the Center for Active Design logo. Always use a provided logo image file.

DesignActivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

Do not set in upper/lowercase. Do not switch the accent color and grey blocks.

Do not print in solid color.

DesignACtivefor

Center

DesignACtivefor

Center

designActivefor

center

Do not change the fonts or the weight of the fonts within the logo.

Do not alter the spacing between the elements in the logo.

Do not apply colors not included in this manual.

DesignACtivefor

Center

Do not set the supporting line in upper/lowercase or alter the messaging.

Do not alter the tracking or letterspacing.

Do not horizontally or vertically scale the logo.

A Project Of The Tides Foundation

Logos

Without supporting line All logos shown here are available as image files with the corresponding filenames shown here.CAD_Logo_Black.eps

CAD_Logo_Black.jpg

CAD_Logo_Purple.epsCAD_Logo_Purple.jpg

CAD_Logo_Red.epsCAD_Logo_Red.jpg

CAD_Logo_Orange.epsCAD_Logo_Orange.jpg

CAD_Logo_Green.epsCAD_Logo_Green.jpg

CAD_Logo_Cyan.epsCAD_Logo_Cyan.jpg

CAD_Logo_Aqua.epsCAD_Logo_Aqua.jpg

CAD_Logo_Magenta.epsCAD_Logo_Magenta.jpg

CAD_Logo_Blue.epsCAD_Logo_Blue.jpg

CAD_Logo_Yellow.epsCAD_Logo_Yellow.jpg

Logos

With supporting line All logos shown here are available as image files with the corresponding filenames shown here.CAD_Foundation_Logo_Black.eps

CAD_Foundation_Logo_Black.jpg

CAD_Foundation_Logo_Purple.epsCAD_Foundation_Logo_Purple.jpg

CAD_Foundation_Logo_Red.epsCAD_Foundation_Logo_Red.jpg

CAD_Foundation_Logo_Orange.epsCAD_Foundation_Logo_Orange.jpg

CAD_Foundation_Logo_Green.epsCAD_Foundation_Logo_Green.jpg

CAD_Foundation_Logo_Cyan.epsCAD_Foundation_Logo_Cyan.jpg

CAD_Foundation_Logo_Aqua.epsCAD_Foundation_Logo_Aqua.jpg

CAD_Foundation_Logo_Magenta.epsCAD_Foundation_Logo_Magenta.jpg

CAD_Foundation_Logo_Blue.epsCAD_Foundation_Logo_Blue.jpg

CAD_Foundation_Logo_Yellow.epsCAD_Foundation_Logo_Yellow.jpg

supporting type

PrimaryThe typeface Akkurat should be used for all supporting typeon stationery, formal communicationsmaterials and signage. Akkurat has 3 weights. Each weight has a roman and an italic face.

AbCDefghijkLMnoPqrstuvWxyzabcdefghijklmnopqrstuvwxyz1234567890

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

AbCDEFghIjklMnOPqrsTuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

Akkurat bold

akkurat regular italic

Akkurat bold italic

akkurat light

akkurat regular

akkurat light italic

supporting type

secondaryThe desktop font Arial can be used as supporting type for Powerpoint presentations and reports.

Abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

Arial bold

arial regular

Arial bold italic

arial regular italic

8 1/2 x 11 inchesLetterhead

typographyAkkurat bold and light Address block: 7.5/10.5

ColorsCMyk

Paper stockMohawk superfine ultrawhite Eggshell, 80 lb. Text

PrintingOffset

(shown at 65%)

InDesign Cs5 and Ms word templates are available.

designActivefor

center

02.15.12

Company Name Address Teekay Goes Here City, State 00000 Attn: Name Teekay

Dear Name Teekay,

Fero berum am quossi ipsandam, quosand ipicilique occum exero commo et unt atem eaquam invere, sandi debist, cores mincipi ctincipisci tem exernam faccaes equamusam, sum faccaesequia voluptae as endae. Nem in nustotat liquias atur solupitiorit verumquos molupti nihillabore, es mo officiissim doluptaspit lam ut vel molorporiam, nectat fugit accaboria di aut od et aut faccupt atiorum eatus moluptia volore sita doluptatur aut este ellam quo et adis moluptate ipicabor aces dellia pro id et qui totat utemporrovid molorem as et aut as nitio venimint aut verupta ecearum etur reiur?

Itatas que laborem quibustenis alis autatur sam aut re, cus excepudit unt andae pelent poreper natesed mil magnimu santur?Illabor estium ut doluptur?Dipsame nia velendite pos utatisquiam, volorpo stius, qui ilibus nust as veribusda preiunt voluptate dolliciatium hitatibuscia ius, imaximolum dolupic torepeliquam vo-luptur, ut aut eatur, si comnist istiate moluptibus sa nonem derferior acepere hendam, sin et eumetus re labo. Nequo erum id eruptas iunt quo te eatem incillorum dolupit, culpa natur?

Maximintus con percipsam, il ipis quaeperum fugitassum hilictotatis excest, con etur?Mos esectur aliquat quaspernam eum que lacipsa pla quia voluptatem sunt doluptae. Itatur abo. Itam aut vellab illacearum quaessus aut estinto conesto volupid enihici magnate cepudam, odisi dolorum am vellibus, ut et eumquo est is ipis ilit molles am rempera eationsecto te ped et quos estiati issumquiam, sitiis aliquo ommolori nis vel id quaepedita erio. Nam vellitatur?

Sincerly,

Jane Doe.

center for Active design30-30 Thomson Avenue, 3rd Fl.Long Island City NY 11101T 718.391.1178centerforactivedesign.org

a pro ject of the tides foundation

3 1/2 x 2 inchesbusiness Cards

typography Akkurat bold and light Address block: 7.5/10.5 Project line: 6.5/9.5 small caps

ColorsCMyk

Paper stockMohawk superfine ultrawhite Eggshell, 130 lb. Cover

PrintingOffset

(shown at 65%)

An InDesign Cs5 template is available.

DesignACtivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

DesignACtivefor

Center

8 1/2 x 11 inches Certificate of Completion

typographyAkkurat bold and light headline: 48body: 14/18

ColorsCMyk

(shown at 65%)

An InDesign Cs5 template is available.

Participant Name:

October 25, 2011 Center for Architecture536 LaGuardia Place, New York, NYOrganized By: The Center For Active Design 3.5 hours / GBCI Course # 0090006881

certificate of completion Active Design 201—The Advanced Half-Day Workshop

designACtive

Center fOr

8 1/2 x 11 inches report

typographyArial bold and regular.100% black.

ColorsCMyk

(shown at 75%)

designActivefor

center

JUNE 17, 2011

Fund for Public Health in New York/ NYC Department of HealthUpdate on NYC Active Design ProgramCovering the period from June 1, 2010 through May 31, 2011

Active Design 101

Fit City 6

Further Successes

Next Steps

Expense Report and Budget Modification Request

Who have we reached so far? Future outreach targets Evaluation update

Active Design eventsOnline publications Policy efforts

Strategizing the Advanced Active Design CharretteOpportunities for Collaboration: Higher EducationOpportunities for Future Expansion of Trainings

02

04

05

07

09

Introduction The Kresge Foundation has provided vital support to the New York City Health Department and other collaborating city agencies in the development of a citywide Active Design Program charged with disseminating and implementing the NYC Active Design Guidelines (the Guidelines). Available for download at www.nyc.gov/adg, the Guidelines provide architects, landscape architects, urban designers, engineers, planners, and real estate professionals with a manual of strategies for creating healthier buildings, streets, and urban spaces based on the latest academic research and best practices in the field. Support from the Kresge Foundation has been critical in conducting the outreach and training activities necessary to achieve this goal. Ultimately, the training of these built environment professionals is expected to result in expansive environmental changes that will integrate routine physical activity back into people’s daily lives as well as help reduce the city’s epidemic obesity and chronic disease rates.

This update summarizes the progress made on the project for Year 1 (June 1, 2010 to May 31, 2011)This update is divided into the following sections:

Report Title: Arial regular, 30 pt, 32 pt leading.Align left.

Body: Arial regular, 9.5 pt, 13 pt leading. Align left. 0.3 pt black rule above first line. The space between the type and the rule is 6 pt (0.0833”).

Report Date: Arial bold, 9.5 pt,

13 pt leading.Align left. All caps.

0.3 pt black rule above type.The space

between the type and the rule is 6 pt (0.0833”).

Deck: Arial regular,

9.5 pt, 15 pt leading.

Align left.

2.8” from the left of the page.

Body text stops 1.25” from the right of the page.

Page Numbers:Arial regular, 9.5 pt, 13 pt leading. Align right.

Table/Chart type:Arial bold for

section title and Arial regular for content, 9.5 pt,

13 pt leading.0.3 pt black rule

above each section.The space between the type

and the rule is 6 pt (0.0833”).

0.5” page margin on all sides.

Logo height:

1.4"

8 1/2 x 11 inches report

typographyArial bold and regular.100% black.

ColorsCMyk

(shown at 75%)

Active Design 101Active Design 101 is a one hour presentation and discussion session that Suzanne Nienaber, the Training Coordinator, conducts with city staff, private sector designers, and members of local professional associations, among others. This session is designed to: provide built environment professionals with a foundation of understanding about why Active Design is important; introduce them to the contents of the Active Design Guidelines; and inspire them to download and use the Guidelines and incorporate consideration for physical activity and health into their work on an ongoing basis.

Who have we reached so far?As of May 31, 2011, approximately 1,400 individuals have participated in an Active Design 101 session – 988 through 39 face-to-face trainings in the NYC region, and 404 through one webinar conducted in January 2011 that attracted both local and national participation. The following table breaks down agencies, firms, and associations that have hosted 101 training sessions so far.

Public Agencies

Professional Associations

Private firms

community Based organizations

conferences and other events

NYC Department of Design and Construction (multiple sessions)

NYC Department of City Planning (one presentation to the City Planning Commission, as well as one staff session)

NYC Department of Buildings (all 5 borough offices)

NYC Department of Transportation

City University of New York – architecture and engineering staff

Port Authority of New York and New Jersey

Dormitory Authority of the State of New York

American Institute of Architects New York Chapter (multiple sessions)

American Planning Association Metro Chapter (see conferences and events below)

Urban Green Council (High Performance Building Salon and Emerging Professionals Education Forum)

New York Chapter of the American Society for Landscape Architects

Parsons Brinckerhoff

URS Corporation

Perkins+Will

YRG Sustainability

Atelier Ten

Studios Architects

Pelli Clarke Pelli

Kiss+Cathcart

Manhattan Community Board 1 – Planning and Infrastructure Committee

American Planning Association—Metro Chapter Annual Conference—October 2010

Webinar with APA National in conjunction with the APA NYC Metro Chapter— January 2011. This allowed us to reach 404 planners in the New York region and nationwide.

Buildings NY / GreenBuildings NY conference—March 2011

Fit City 6 Conference—May 2011

CATEGORY HOST

The second and all following lines are indented 0.3333”.

2.8” from the left of the page.

Section Headline:

Arial bold, 18 pt.

Subhead:Arial bold, 9.5 pt,

13 pt leading.

Table/Chart Headlines:

Arial bold, 9.5 pt, 13 pt leading.

All caps.

Body text stops 1.25” from the right of the page.

Table/Chart type:Arial bold for

Category and Arial regular for

Host. 9.5 pt, 13 pt leading.

0.3 pt black rule above each section.The

space between the type and

the rule is 6 pt (0.0833”).

0.5” page margin on all sides.

Powerpoint presentationtitle slide

typographyArial regular

Colorsrgb

(shown at 65%)

DesignACtivefor

Center

0.375” page margin on all sides.

Logo height:1”Align to bottom margin.

Title:Arial regular 40 pt, 45 pt leading. 100% Black. Align to bottom margin.

Date:Arial regular 40 pt, 45 pt leading.80% Black. Align to bottom margin.

Powerpoint presentationtext slide

typographyArial bold and regular

Colorsrgb

(shown at 65%)

Slide Title:Arial bold,

24 pt, 28 pt

leading.

Body:Arial bold,

16 pt, 20 pt

leading. 100% black

Secondary bullets:

25% black

Logo height:

0.5"

Primary bullets:

80% black

0.25” indent from the left margin for secondary bullets.

DesignACtivefor

Center

Page folio:Arial regular,8 pt, All caps.

First bulleted text: Arial bold, 16pt, 20 pt leading. 80% black

Second bulleted text: Arial regular, 16pt, 20 pt leading. 80% black

0.375” page margin on all sides.

Powerpoint presentationimage slide

typographyArial regular

Colorsrgb

(shown at 65%)

Page folio:Arial regular,8 pt, All caps.

0.25” space between images.

0.25” space between bottom of images and type.

Caption:Arial

regular, 10 pt, 13 pt

leading.80% black.

Logo height: 0.5"

DesignACtivefor

Center

0.375” page margin on all sides.

perae volorion pero doloreius enimus dipsam, se volore intur? agnit, quam eatiuntis nonsequi offi cat ecturitiora doluptas

bor acea sim facia soluptur sit est, asperum am et velit vel id ma simenimenim facilique nobistia est alit elecatur mi, totaes en-

e-newsletter

Colorsrgb

Akkurat light, 17 pt, 19pt leading.Small caps.

Body Text:Arial regular, 10 pt, 13 pt leading. 80% Black. (RGB: 88,89,91)

Headline:Arial regular,

21 pt, 25 pt leading.

100% black.

Align the top edges of the text and image.

Date:Arial bold, 7 pt, 11 pt

leading.All caps.

Two column grid with 0.25” gutter between text and image.

Website

Colorsrgb

Fireworks Png fi les are available.