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CENTAUR ELEVATOR

COMPANY INDIA LIMITED[CECIL]

Better Business Means Better

Customer Satisfaction

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WHAT IS CENTAUR?

BRIEF HISTORY:

Indian Market Penetration:1945

100% Wholly owned company:2000BUSINESS STRATEGY:

Technically Superior Product.

Low Prices.According to customer

requirements.

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Target Market:

& .P ro d u ct S e rv ice s& .P ro d u c t S e rv ice s

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FACTORS OF INDIANMARKET

Complimentary Industry: Construction Industry.

Type Of Elevators : Double speed, Single speed,Hydraulic, Gearless, Geared, LowRise, High Rise, Medium Rise.

Customers : Builders, Commercial Complex,

Residential Complex, Govt. Offices.

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CENTAUR IN INDIA

Product Launched:

Target Of Centaur:

20% market share & 50 units pa.

C-001 C-300p

Primary Target Secondary Target

Lo w & Mid risesegment(DEVELOPED INSWATCH PROJECT)

Mid & High risesegment(MANUFACTURED INSOUTH EAST ASIA)

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STUDY ON THE LOSS OFCUSTOMERS

EIGHT FAILURES TO STUDY:

MANOCHA BUILDERS :

Failures: Poor co-ordination of installationwork.

Consequence: Delay to Deliver

Loss of Potential Customer.Recommendations:

Co-ordination with out sourcing agent Cut short the delivery time Try to deliver the customer at the right time

at right place

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RAGNIK EXPORTS

Failures: Lack Of Technological

AdvancesConsequence: Losing PotentialCustomer.

Recommendations: Should try to produce the

elevator that are in demand in themarket ASAP

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Everest Transmission Pvt.Limited:

Failures: Imported Chinese ProductFails To satisfy customer.

Consequence: Losing out thecontract.

Recommendations: Delivery ofperceived quality value of

customer

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Krishi Bhawan

Failures: Quoting of high prices forGovt Projects.

Consequence: Losing out to Playersquoting low prices.

Recommendations:

Good service at low price with high

reliability

Convince Govt. Dept.

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Centre Stage Mall

Failures: Poor Delivery & InstallationService.

Consequence: Lowering of services offered & Losing of contract & liability

Recommendation: Cut short the delivery time

Try to deliver the customer at the righttime at right place

Do not compromise with quality

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DMRC

Failures: Quoting of high prices forGovt. Projects

Consequence: Losing out to Playersquoting low prices.

Recommendation:

Understand the customers need

Try to produce things that you canproduce locally

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AFNHB

Failures: Poor Maintenance &Services.

Consequence: Loss of goodwill & customerdissatisfaction resulting to assault onemployee.

Recommendation: Provide proper service to customer at

right time

Try to give optimum customer

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FACTORS INFLUENCINGCUSTOMER DECISION.

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Factors affecting loss ofsales

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Recommendations &Conclusions

Steps to regain customersatisfaction

1.Maintenance and services2.Quality3.Reliability

4.Price5.Restructure the out-sourcingstrategies.

6.Use of latest technologies.

7.

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THANK YOUPresented by Amardeep Bardhan

Rijo MathewVarun Mark Sharma

Vaibhav Jaiswal