Census: Demographics and Business

Six-State Virtual Government Information Conference 8/12/10

Jerry O’Donnell

Manager, Partnership & Data Services U. S. Census Bureau

Purpose of This Session

Overview of Census Bureau Programs Products Services

Background Information Tips for Locating Census Data

Census, Surveys & Estimates

Population and Housing Census American Community Survey Population Estimates Economic Census Economic Indicators New American FactFinder

Who Uses Census Bureau Data?

U. S. Congress State Legislatures Federal, State, & Local Governments Business/Marketing Sectors Community-based & Service

Organizations Academic Researchers News Media Churches

"Representation and direct Taxes shall be apportioned among the several States which may be included within this Union, according to their respective Numbers .... The actual Enumeration shall be made within three Years after the first Meeting of the Congress of the United States, and within every subsequent Term of ten Years, in such Manner as they shall by Law direct."

Article I, Section 2 of the Constitution of the United States

Apportionment

Redistricting

Distribution of Funds

Importance of the Census

Magnitude of the 2010 Census

309 Million People 134 Million Housing Units 236,000 Group Quarters Counted 3.8 Million People Recruited (in 2009 &

2010) 494 Local Census Offices 223,000+ Partner Organizations 10,250 Complete Count Campaigns

Participation Rate Feedback Program

10

Arizona 67%

Colorado 70%

Nevada 69%

New Mexico 63%

Utah 74%

Wyoming 68%

2010 Census Data ProductsRelease Schedule

Planned Release Date

Data Product

12/31/10 Apportionment Population Counts

2/11 – 3/11 Census Redistricting Summary File (P.L. 94-171 ) for States

5/11 Demographic Profile

6/11 – 8/11 Summary File 1 for States

12/11 – 4/12 Summary File 2 for States

12/12 American Indian and Alaska Native Summary File

1/13 Congressional District Summary File (113th Congress)

2010 Census Data Release Schedule

Redistricting Data File—First Look at 2010 Census Data• Deliver DVD to redistricting officials

in each state on a flow basis (2/11-3/11)

• Included:• First release of official population counts for all levels

of geography• First race and Hispanic origin counts• Counts for 63 race combinations• Total population and age 18+• Housing unit counts (occupied and vacant)

• Geography:• States to blocks • Voting districts, state legislative districts, 111th

Congressional Districts, school districts

Demographic Profile—DP-1

15

15

2010 Census and American Community Survey

• 2010 Census will focus on counting the U.S. population

• The sample data are now collected in the ACS

• Same “short form” questions on the ACS

16

American Community Survey: What is it?

• A large, continuous survey

Key component of the 2010 census program.

Replaces census sample questionnaire (long form).

Produces characteristics, not a population count.

More current information:annual data rather than once every 10 years.

Produces information for small areas including tracts, block groups and population subgroups.

17

2010 Census ContentDemographic Characteristics

• Sex• Age• Race• Hispanic Origin• Household Relationship• Tenure

18

American Community Survey Social Characteristics

• Education• Marital Status• Fertility• Grandparent Caregivers• Veterans• Disability Status

19

19

American Community Survey Economic Characteristics

• Income• Benefits• Employment Status• Occupation• Industry• Commuting to Work• Place of Work

20

20

American Community Survey Housing Characteristics

• Tenure• Occupancy & Structure• Housing Value• Taxes & Insurance• Utilities• Mortgage/Monthly Rent

American Community Survey 2010 Data Release Schedule

September -- 1 year estimates for all areas over 65,000 population

November-- 5 year estimates for all areas including census tract and block group

December—3 year estimates for all areas over 20,000 population

21

ACS—DP 2, 3 and 4

American Community SurveyACS Main Page

http://www.census.gov/acs/www

American Community Survey How to Use the Data

http://www.census.gov/acs/www/UseData.htm

Annual Population Estimates

Economic CensusEconomic Census provides a detailed portrait

of the United States' economy once every five years, from the national to

the local level

Economic Census--Key DatesEconomic Census--Key Dates

December 2007—Companies receive census forms

February 2008—Due date for census forms

2009-2010 Economic Census data release

It’s the NEW American FactFinder (AFF) Coming in January 2011!

Q. How do I get to the American FactFinder?

A. At www.census.gov

Q. What is the NEW American FactFinder?

A. An enhanced data access tool that provides a user friendly way to find available Census products.

AFF Main Page

• Quick Start

• Filtered Navigation

FOUR MAJOR DATA USE THEMES

#1 Mastering access to the full range of Census Bureau data

#2 Measuring change over time #3 Comparing areas #4 Demonstrating how different

aspects of change fit together

Why Census Data Use Is Powerful

It’s mostly free It’s reliable It’s comparable nationwide It’s detailed It’s flexible It’s widely used by organizations of

all kinds

Partnership and Data Services

Questions and Answers...