Census 2020: KansasCounts · 2019-08-14 · . Additional Funding Grant Application - Consideration....
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www.lkm.org Census 2020: KansasCounts
Transcript of Census 2020: KansasCounts · 2019-08-14 · . Additional Funding Grant Application - Consideration....
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Census 2020: KansasCounts
www.lkm.org
Wendi StarkCensus Outreach
ManagerLeague of Kansas
Municipalities [email protected]
785.409.9868
Megan GillilandCommunications & Education Manager
League of Kansas Municipalities
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Today’s TopicsSocial Media Advertising Grant• Grant Application Guidelines• Grant Application
League’s Census Efforts
Census Review for Application• Barriers to Participation• Hard-to-Count Populations
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Grant Application Guidelines
• Applications will be open from August 14 –November 27, 2019
• Only cities in the state of Kansas may apply for grant funding
• Grants will be awarded in January 2020• Guidelines have been attached as part of this
webinar
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Application Process & QuestionsApplication Process: Cities must submit a proposal online (LKM Grant Application).
• Each city may submit one proposal• Applicants must be affiliated with a city• Proposals due: November 27, 2019• Estimated notification of grant awards: December 2019• Grant period: January 2020 – July 2020
Application Questions:• City demographic data• Complete Count Committee contact information• Inventory of city’s communication and social media tools• Amount requested• Description of social media platforms through which your city intends to purchase
advertising with grant funds• Description of how your city plans to target HTC populations through social media
advertising
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Social Media Grant Application - PreferenceGrants will be awarded to cities with thoughtful, innovative strategies for reaching residents through social media platforms. Preference will be given to proposals that demonstrate the following:
• Active participation in a city or county Complete Count Committee (CCC)• Identification of the city’s Hard-to-Count (HTC) population• Identification of a Census Point of Contact• Description of how city expects to spend social media advertising grant award• Population of city or social media audience• Following the League’s Census 2020 social media efforts through KansasCounts
(@KansasCounts) on at least one social media platform (Twitter, Facebook, or Instagram) and engaging (like/share/tag)
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Social Media Grant Application - Consideration
Consideration will be given to proposalsthat provide the following:• Description of strategies to address HTC
population using advertising throughcity’s social media platform(s)
• Inventory of city’s communications andsocial media platforms includingaudience size
• Plan to track and measure engagementof social media advertising
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Social Media Grant Size
Grant amounts will vary, depending on proposed activities and the city’s capacity. Based on the number of applications, grants will be awarded up to $2,000.
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Additional Funding Grant Application - Preference
Grants will be awarded to cities with thoughtful,innovative strategies for reaching residentsthrough printed Census 2020 materials.
Preference will be given to proposals thatdemonstrate the following:• Active participation in a city or county
Complete Count Committee (CCC)• Identification of the city’s Hard-to-Count
(HTC) population• Identification of a Census Point of Contact• Limited access to other outreach platforms
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Additional Funding Grant Application - Consideration
Consideration will be given to proposals that provide the following:• Description of how city expects to spend additional printing grant award• Description of strategies to address HTC population using additional printing grant award• Inventory of city’s communications and social media platforms including audience size• Plan to track and measure engagement
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Additional Funding Grant Size
Grant amounts will vary, depending on proposed activities and the city’s capacity. Based on the number of applications, grants will be awarded up to $500.
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Grant Application
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What the League is Doing to Support Census Efforts
• Assistance with local organizing efforts• Presentations at state-wide, regional, and local meetings• Funding for social media advertising grants to cities• Educational/Informational webinars on key census topics• Coordination with state partnership specialists and the statewide Complete Count
Committee• Creating personalized profiles for cities to help tell the story of how population data affects
their local community• Coordination with the State Data Center to ensure data records are as accurate as possible
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League Communication Support • Assistance with media and messaging about the 2020 Census• Downloadable graphics, fact sheets, FAQs, and social media content• At least 12 social media messages and graphics for Instagram, Facebook, and Twitter• Social media usage webinar in November• At least 3 Kansas-specific census videos• Utility billing messaging• KansasCounts logos• Informational articles that can be used in city/county/community newsletters or websites• Personalized profiles for cities to help tell the story of how population data affects their local city • Website (www.kansascounts.org) – source of 2020 Census information for the state of Kansas
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League Statewide AdvertisingIn addition to providing funds to cities, the League plans to purchase radio, print, and digital media statewide to promote the 2020 Census.
The League will provide Kansas-specific Census articles to the Kansas Press Association for publication in newspapers statewide.
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CensusOverview
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Local Impacts of Census Data:• Infrastructure & transportation planning• Emergency preparedness, disaster relief, & resiliency
planning• Education planning & design of curricula• Medical planning (public health tracking, disease control)• Socioeconomic research on communities which can lead
to grants• Statistics & metrics used in journalism & news reporting• Determining new markets & where to expand• Location of retail outlets & logistics facilities• Workforce development
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Barriers to Census Participation• Language barriers• Mistrust in government• Privacy/Cybersecurity concerns• Physical barriers such as inaccessible multifamily units
and gated communities• Nontraditional living arrangements• Lack of reliable broadband or internet access
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Hard-to-Count (HTC) Populations• Children under 5 years old• Racial and ethnic minorities• Non-English speakers• Immigrants• Renters and residents who move
often• Alternative or overcrowded housing
units• Gated communities and publicly
inaccessible multifamily units• Persons displaced by natural
disasters• Persons experiencing homelessness• Young mobile adults• Single-parent headed households• Elderly/Senior Citizens
• 80,000 Kansas Latinos• 54,000 Kansas African Americans• 26,000 Kansas children under age 5
Approximately 10 percent of Kansas’s current population (284,680) lives in HTC neighborhoods. A large percentage of under-represented populations reside in such communities, including more than:
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Action Steps for Applying
Submit Grant Application
Follow us on Social Media
Join or Form a Local CCC/ID Census Point of Contact
ID HTC population & strategies to engage
HTC
Census
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2020 Census Contact InformationU.S. Census Bureau Contacts
Emily Kelley [email protected]
Steve Hale [email protected]
Alan Organ [email protected]
Caress Adams [email protected]
Carlos Urquilla Diaz [email protected]
Kansas Census Contacts
Kansas Department of Commerce
Dan Hoyt [email protected]
Kansas League of Municipalities
Wendi Stark [email protected]
Kansas Census State Data Center
Xan Wedel [email protected]
www.kansascounts.org
(785) 409.9868
Follow us on Social Media
Twitter: @KansasCountsFacebook: #Kansas CountsInstagram: #kansascountsPinterest: kansascounts
