E N G L I S H 2

MEMBERS:

LIM YANG KANG

LUCAS ONG

AVERLLEN ANG

RACHAEL CHEONG

YEN WEI ZHENG

WILSON TAN

LIM JAY SHEN

TAN YOU LIANG

School of Architecture, Buildings and Design. (FNBE)

M A L A Y S I A ’ S . T R A D I T I O N A L . D E S S E R T

Cendol is one of the most desirable

traditional desserts in Malaysia.

Malaysia’s weather benefits from a tropical

climate with high temperatures throughout

the year.

Cendol & Rojak Bukit Tinggi Jalan Batu Nilam 2, Bandar Bukit 41200 Klang

Gula Melaka (palm sugar) + Coconut Milk + Cendol + Signature Glutinous Rice

ORIGIN OF CENDOL AND ROJAK BUKIT TINGGI

Founder Mr. Ananthan

Founded in 2004

History Started Based On Stalls

Only One Branch in Malaysia

Known As Best Cendol In Bukit Tinggi

TEO CHEW CHENDUL 27, Lebuh Keng Kwee, Georgetown, 10100, Penang

Signature Home Made Gula Melaka (palm sugar) + Green Jellies + Santan + Kidney Red Bean

ORIGIN OF TEOCHEW CENDOL (PENANG)

Founder Mr. Tan Teik Huang

Founded in 1936

History 1977, Tan Teik Huang Passed Down His Business to His Sixth Son, Tan Chong Kim

FOURTEEN Branch in Malaysia

Known As one of the top Chendul in Penang

WHO ARE THE COMPETITORS ?

COMPETITIONS OF

CHENDUL AND ROJAK (KLANG)

There are a few competitors nearby the

area , some are just next to his truck stall

and also located along the same street as

him.

MARKET NATURE: OLIGOPOLY

COMPETITIONS OF

TEO CHEW CENDOL (PENANG)

In George Town, there are about 50

competitors in the market and about 8

competitors within the area

REVIEW

ROJAK AND CHENDUL DEEN (KLANG)

FOOD PRICING LOCATION OVERALL SERVICE

POOR LOW AVERAGE LOW POOR

REVIEW

CENDUL MACALISTER (PENANG)

FOOD PRICING LOCATION OVERALL SERVICE

POOR LOW AVERAGE AVERAGE AVERAGE

REVIEW

CENDOL PULUT (KLANG)

FOOD PRICING LOCATION OVERALL SERVICE

GOOD AVERAGE AVERAGE GOOD GOOD

REVIEW

PENANG ROAD FAMOUS CHENDUL (PENANG)

FOOD PRICING LOCATION OVERALL SERVICE

AVERAGE LOW GOOD AVERAGE GOOD

WHAT ARE THE COMPETITION STRATEGY ?

STRATEGY #1

QUALITY

STRATEGY #2

LOCATION

STRATEGY #4

CUSTOMERS

STRATEGY #3

PRICING

STRATEGY #5

ADVERTISING

WHAT ARE THE SIMILARITIES ?

SIMILARITIES

SIGNATURE DISH

WOKERS ADVERTISING

CENDOL LOCAL AND OWNER

BROADCAST MEDIA

ENVIRONMENT

OPEN SPACE

WHAT ARE THE DIFFERENCES ?

DIFFERENCES

HISTORY LOCATION BUSINESS OPERAION

DIFFERENCES

TARGETED MARKET

COMBATING COMPETITION

TYPE OF FOOD

RECOMMENDATION

RECOMMENDATION FOR BOTH BUSINESS

ORGANIZATIONAL STRUCTURE

FRANCHISE HIGH TECHNOLOGY FACILITIES

CONCLUSION