Be a Part of Our History-Making, oin in the excitement as Chemical & Engineering News commemorates eight decades of publishing excellence as the leading news magazine in the chemical world.

In honor of its 80 years, C&EN is producing a special anniversary issue on September 8,

J

Unrivaled EditorialOur acclaimed staff of 50 editors/reporters worldwide, nine ofwhich are Ph.D.s, are experts in the field. They deliver insightfulreporting and analysis from a balanced, unbiased perspective thatreaders have come to trust.

When other leading publications, like the following, seek authoritative news in the chemical world, they turn to C&EN,making it the most quoted chemical publication in the world.

• The New York Times • Financial Times• BusinessWeek • The Economist• The Wall Street Journal • People’s Daily

Advertise in the 80th Anniversary Issue— September 8, 2003Chemical & Engineering News’ special 80th anniversary issue,focused on the Periodic Table of the Elements, will feature essaysauthored by chemical luminaries, including Nobel Prize winners.Literary and other celebrities will also be presenting, along withC&EN staff members.

By placing an ad in the 80th anniversary issue, your company willreceive high profile exposure in one of the best-read publications in chemical history.

Unsurpassed CirculationC&EN is the world leader in circulation! With over 160,000 paid subscribers, this anniversary issue is expected to attract a totalreadership well in excess of 400,000. This is more readers than all the chemical publications in the world combined!

Advertising LeadershipIn 1998, C&EN had a 38 percent share of market, as measured by advertising revenue among the leading chemical publications.* By 2002, C&EN had dramatically increased to a 49 percent marketshare among top chemical publications.

In challenging economic times, companies put their advertising dollars where they flourish!

*Chemical Market Reporter, Chemical Week and European Chemical News

1939 1947 19501928

Be a Part of Our History-Making,

80th Anniversary Celebration!certain to become a collector’s item, in conjunction with a black-tie dinner on September 7, 2003.Participate in the issue, and the dinner, as C&EN pays tribute to the cornerstone of chemistry - the Periodic Table of the Elements!

It’s Elementary! Sponsor a Table,Be a Part of the Periodic Table!With your $10,000 table sponsorship at our gala 80th anniversarydinner, your company can adopt an element of its choice - free of charge - and benefit from invaluable exposure in our blockbusteranniversary issue. Compound your success! Secure your table, andselect your element today!

The Gala Reception and DinnerHundreds of chemical and pharmaceutical executives will attend this event honoring chemical scientists in the pharmaceutical industry.

•September 7, 2003• Invitation only, black-tie dinner

• New York Marriott Marquis, Times Square, N.Y.

Dr. Ben Carson, Director ofPediatric Neurosurgery, JohnsHopkins University — Baltimore

1966 1970 1984 1993

80th Anniversary Celebration!

The renowned Dr.Benjamin S. Carson, Sr.,will be our outstandingspeaker of the evening.He will be sharing hisinspirational life storyand his journey to success.

The Periodic TableAlong with your table as an added bonus, you can sponsor an elementin the 80th anniversary issue. A star-studded line-up of notable dignitaries, including the following, will be contributing to this issue:

CarbonGeorge Olah - Chemistry Nobel Laureate,

University of Southern CaliforniaGalliumOliver Sacks - World-famous neurologist

Author of “Uncle Tungsten”GoldAlan Lightman - Astrophysicist and author of

“Einstein’s Dreams”

OxygenCarl Djerassi - Professor of chemistry

Coauthor of the play “Oxygen”SiliconRoald Hoffmann - Chemistry Nobel Laureate,

Cornell University

Igrew up thinking chemistry was

the central, and therefore most im-portant, science. The son of a chem-istry professor is bound to have thisimpression, right?

Although my interest in the field con-tinued to build over the years—in largepart thanks to a couple of key teachers—even as a college student, my vision of whatit meant to be a chemist in the real worldremained woefully narrow. It took gradu-ate school and a subsequent leap into abiotechnology startup before I developeda true appreciation for the enormousscope of opportunities available to chem-ists today.

The chemistry profession is thriving.The large issues facing scientists and pol-icy makers today are more challenging thanever—from pollution to energy, climatechange to feeding the world. Chemists willcontinue to be called upon to devise fis-cally and ecologically responsible solutionsto these and other problems.

Nonetheless, in recent years, the scien-tific community has shifted much of its at-tention to biology and health care-relatedpursuits, fueled in large part by recentground-breaking advances such as the Hu-man Genome Project. Today, money grav-itates toward biology-oriented companies,and the funding of life science research faroutpaces that of the physical sciences. Largecompanies with remarkably different coretechnologies—chemicals, glassware, com-puter chips—have redefined company goalsand sprouted biology divisions.

In this rapidly evolving environment, alot of chemists find that it is more criticalthan ever to reinvent themselves and learnto communicate with other disciplines.The tone of chemists’ words today is oftendefensive and even resentful of this trend,a response that I believe is unwarranted.On the contrary, I believe this shift has ledto an abundance of opportunities for ch-emists to broaden their knowledge baseand make contributions in new and excit-ing areas. The challenge is not so much acompetition for status or resources as it isthe successful pooling of knowledge, ex-pertise, and backgrounds toward a com-mon goal.

Today’s chemists must be able to stepback and adopt a more “systems” approachto doing science by learning to communi-cate effectively with biologists,physicists, engineers, and com-puter scientists. This has mostcertainly been the case for me inmy professional career. Workingat a young bioinstrumentationcompany developing microar-rays has opened my eyes to howpowerful and downright essen-tial cross-functional teams are indeveloping and implementingnew technologies. Microarraysand other “lab on a chip”-typedevices make up a new group of analyticaltools that allow dramatic increases in ex-perimental throughput by conducting

analyses in a miniaturized, highly parallelformat. These systems provide opportu-nities for large-scale experimentation anddiscovery across many different areas ofinterest, from studying gene expression ina laboratory to detecting trace amounts ofbiological warfare agents in the field. Butdeveloping a microarray platform and gen-erating meaningful data is a process thatinherently requires the input of many dif-ferent minds and skill bases.

As a chemist managing thiskind of product developmentteam in the genomics field, oneof my ongoing challenges is tolearn to speak the languages ofthese other disciplines. Thischallenge has become one of themost rewarding aspects of mywork. In the end, it is clear thatthe team’s success is directly re-lated to our ability to communi-cate with each other and inte-grate our activities effectively,

and the ability of each team member tounderstand and appreciate how he or shefits into the larger picture.

Both within and beyond the biomed-ical regime, some of science’s most ele-gant and significant advances have beenand will continue to be produced by extr-emely talented chemists at the laborat-ory bench. The advances made in the pastyear alone in polymer technology, nano-materials research, combinatorial ch-emistry, and molecular “electronics” andrecognition, for example, are astounding.I believe that many of the future’s suc-cessful chemists will be not only good ex-perimentalists but also savvy technolo-gists and integrators. Whether it’simplementing computer-based simula-tions to improve our efficiency in the lab-oratory or engineering a new nanotech-nology on a molecular scale, chemiststoday are challenged more than ever tostep outside of their traditional, lab coat-clad roles and apply their knowledge increative, cross-disciplinary ways.

Do I still believe that chemistry is thecentral science? You bet I do. The differ-ence is that now, I’m beginning to appre-ciate what this phrase really means.

GOLDAs it turns out, diamonds are no longerconsidered a girl’s best friend

THIS ELEMENTBROUGHTTO YOU BY

BRISTOL MYERSSQUIBB

C & E N / R E P L A C E D A T E , 2 0 0 2 1H T T P : / / P U B S . A C S . O R G / C E N

Todd A. Dickinson is a senior scientist withIllumina, Inc. He received a bachelor’s degree inchemistry from St. Olaf College and a Ph.D. inanalytical chemistry from Tufts University in1998. Dickinson has been associated with Illu-mina since its inception in 1998.

IT’S ELEMENTAL!

SUSAN MORRISSEY

Au79

GOLD AT A GLANCE

Year discovered:Chemical symbol: AuWeight: XXProperties:

Uses:

Sample element page

2002

Full Page (4-c, 2-c, B&W) $8,900

Covers $13,000

Center Spread $19,000

Gatefold (IFC-3pp) $32,000

2/3 page

Sponsorship of Periodic Table Poster: $40,000

Premium Positions: $10,000Opposite Table of Contents • Opposite Editor's Page • Opposite NOTW

$7,100

2/3 island $7,100

1/2 page $4,925

1/2 page island $5,700

1/3 page $3,630

1/4 page $3,030

Advertising Rates for80th Anniversary Issue

BONUS DISTRIBUTIONChemical & Engineering News’ 80th Anniversary Issue will not

only be distributed in September, 2003, but will be circulatedthroughout the remainder of the year, and into 2004, at notable

chemical conferences and trade shows. Your ad will also be viewedby attendees at the following key events:

676 East Swedesford Road, Suite 202 • Wayne, PA 19087-1612, USAPhone: (610) 964-8061 • Fax: (610) 964-8071

E-mail: donato@acs.org • Web site: www.cen-online.org

North AmericaCaliforniaTel: 925-277-1259Fax: 925-277-1359

IllinoisTel: 847-441-6383Fax: 847-441-6382

New England/New Jersey/New YorkTel: 845-628-4705Fax: 845-628-5065

OhioTel: 440-331-5151Fax: 440-331-3432

PennsylvaniaTel: 610-964-8061Fax: 610-964-8071

TexasTel: 281-493-1560Fax: 281-493-6673

EuropeFrance, Italy, Portugal& SpainTel: +33-4-66-32-61-06Fax: +33-4-66-32-70-73

Germany, Austria,Switzerland & Benelux Tel: +49-202-271-690Fax: +49-202-271-6920

United Kingdom& ScandinaviaTel: +44-1277-812-667Fax: +44-1277-812-697

AsiaAustraliaTel: +61-2-9922-2977Fax: +61-2-9922-1100

ChinaTel: +8610-6401-9190Fax: +8610-6401-4756

Hong KongTel: +852-2516-1001Fax: +852-2528-3260

IndiaTel: +91-22-2645-0204Fax: +91-22-2645-6372

JapanTel: +81-3-3523-6333Fax: +81-3-3523-6330

KoreaTel: +822-3702-1740Fax: +822-720-5459

SingaporeTel: +65-68362-272Fax: +65-67359-653

TaiwanTel: +886-2-2364-9108Fax: +886-2-2364-9111

ThailandTel: +662-651-9273-7Fax: +662-651-9278

Kenneth M. Carroll,Manager, Chemical Publication Sales

carroll@acs.org

Walter H. (Skip) Mongon,European Sales Director

mongon@acs.org

Benjamin W. Jones,Executive Vice President

jones@acs.org