Vodafone Aagomoni

Since the last 15 years, on the occasion of Durga Puja, Vodafone

conducts an event named Vodafone Aagomoni. This event takes

place on the night of Mahalaya and it airs on Zee Bangla where

millions of viewers watch it live and enjoy the show. Vodafone

Aagomoni witnesses many famous artists like Mahalaxmi Iyer,

Vikram Ghosh, Taufiq Qureshi, Tanushree Shankar, Rupankar,

Somlata, Joy Sarkar etc every year.

Vodafone Day

Vodafone Day is the biggest

event that Vodafone conducts

every year. This event includes

employee performance along

with celebrity performance.

Preparations for the events start

from 2 months before. Employee

performances are choreographed

by professional choreographer

making the competition tough

among themselves. Celebrities

like Shreya Ghoshal, Bappi

Lahiri, Usha Uthup, Shaan, etc.

Perform in the event.

2,500 employees and

their family

participate and

make it a gala event.

Golden Jublee CelebrationGyan Bharti Celebration

Gyan Bharati School celebrated their

Golden Jubilee through a grand event

in which more than 5,000 students

participated. The then Hon. Governor.

Sri. M.K. Narayanan graced the

occasion.

The Royale Brand Ambassadors

Asian Paints always value their network &

people associated with The Royale BRAND

AMBASSADORS is a platform where all

dealers are accredited as the brand's

ambassador. The program was designed

before Durga Puja for Eastern Region

Dealers to associate with them. Actress

Raima Sen & Samira Reddy also performed

to give a Royal Treat to the special team.

The whole team was overwhelmed with the

ecstasy of the event.

10 Million Celebration

Vodafone 10 Million Success

Celebration is one of its kind; over

1,200 employees participated in the

concert to celebrate FIRST “10

MILLION” CUSTOMERS in West

Bengal.The event was organized at ITC

Sonar Bangla, Kolkata and top SLTs of

Vodafone was present to grace the

occasion.

Yamaha SZ Series Launch

Launch of a motorcycle is always

exciting. We took the next step to give it

a VROOM effect.

Yamaha SZ Series was launched in East

India with dazzling effects (Innovative

Launch Pad was Developed).

The top management of Yamaha was

present with all media and delegates

This launch helped to generate lot of

excitement in the market.

Maxximo Mini Van Launch

Organized at ITC Sonar, Kolkata, the event has witnessed the MAXXIMO MINIVAN launch. The MUV type

B+ segment vehicle has a diesel engine with a seating capacity 1 of 8. The launch conference has seen

the vehicle model strolling slowly into the ramp amidst awesome smoke and light effect.

Navistar Launch

Mahindra launched NAVISTAR- the commercial vehicle to be used for

heavy logistics. The event was organized at Swabhumi, Kolkata.

Tata Prime LaunchThe Ultra range of international standard light commercial

vehicles set new benchmarks post its launch in India. We

have made the launch GRAND & experienced its

GRANDNESS Kolkata, BIH & Odisha dealer officials

participated with media delegates to witness the grandeur

of the product with glittering lights & effects.

Toyota Crysta Launch

Toyota launched one of its dynamic products

Innova Crysta in three different locations i.e.

Bhopal, Jaipur, and Indore. The launch was

inaugurated & headed by two Toyota officials

Amakasu San and Arun Chapra who were the

imminent speakers for the launch. The event

comprised of a special performance by

Priyanka nagi, a vibrant participant &

performer in Indian Idol season 4. The Toyota

officials were engaged in entertaining and

mesmerizing games and activity, over the

entire event launch was a great sensational hit.

Kwality Walls

Kwality Walls Moo was launched at Grand Oberoi Hotel, Kolkata.

Gorgeous Bollywood star Malaika Arora Khan graced the

occasion with her presence. Twenty kids of various schools

across the city were chosen through a drawing competition to

participate in the event. Kids along with their mothers took up a

karaoke challenge during the event. The launch was covered by

the press.

Birla Cement Launch

Birla Cement, a company of M.P. Mirla Group, launched their new

brand of cement-Birla Samrat UNIQUE, at ITC Panchwat. This new

brand of Cement promised tough and strong construction

qualities.

Revlon Product Launch

Revlon launched its product Street wear color rich with four variants. These four

variants were for four different kinds of mood of a customer. Professional models

were groomed and dressed up as per four different moods and a successful fashion

show was conducted.

Vodafone 4G LaunchKolkata & ROB

We have successfully launched Vodafone 4G in Kolkata &

ROB & ANE organizing Press Meet, Rally with more than

100 bikers, more 100 men & women traditionally dressed,

Inflatable Zoozoo. During the launch we have impacted OOH

innovation with hoardings and Giant Cutouts

Guwahati 4G Launch

We have explore the telecom market with Vodaonfe

4G launch in Guwahati conducting Press Meet &

Market storming.

Various Product Launches

We have also organized various Product Launches

of companies like Somany Tiles, Bharat Petroleum

Company Limited, GSK Group and many more

NLGI Conference In Association with Balmer Lawrie

The 19th Lubricating

Grease Conference of

NLGI India Chapter

was successfully

organized in the holy

city of Varanasi

between 2nd to 4th

February, 2017.

Abybaby Events Pvt.

Ltd. was the proud

associate to organize

the conference and

cultural events.

Please find few

glimpse below.

Vodafone Strategy Meet

This event takes place at the start of every financial year where business strategy for the whole year is discussed. Vodafone Strategy

Meet is unlike any other strategy meet of any other brand because serious discussions during this conference take place in a very

comical way and thus preparations for this event is done accordingly.

Mahindra H1 Meet

This annual conference took place at Swiss Hotel, Kolkata. High

officials of Mahindra and dealers of the Eastern Region met to

review the performance.

Maruti RDSE Convention

RDSE Convention takes place ones a year at every

Zone. RDSE 2015 was also attended by the National

Head of Maruti Mr. RS Kalsi.

PC Chandra “Samman”

PC Chandra Samman is a yearly event. Selected retired artists from

Bengali Film Industry are felicitated and gifted with a pension

scheme as a token of respect. Celebrities like Soumitra Chatterjee,

Rituparna Sengupta and many more attend this event.

Vodafone Rewards Ceremonies

Mahindra Great Bangla Warrior Awards

Vodafone Activities

Vodafone conducted various activitites in ROB, Bihar and Jharkhand Circle.

Tata 407Pragati Yatra

The Caravan will portray itself as a mobile dealership with all facilities. The main

objective of creating this virtual showroom is to reach rural customers and to give

all the facilities to the buyers in one spot.This activity was conducted throughout

the state of West Bengal and tremendous enquiries were generated.

Lenovo Road Show

A road show to promote Lenovo “All in One” Scheme across Bengal.

Ceat Road Show

A roadshow to increase footfall at Ceat authorised outlets by

conducting various engagement activities involving people.

Mahindra Earth Master

The newly launched Mahindra Earth Master was carried on a trailer and displayed across the

towns of West Bengal, Bihar and Orissa. This was a three month long campaign which included

educating the TG about the product.

Raaho ka Sikandar

Raaho ka Sikandar was an activity to celebrate one lakh

customers of Mahindra Bolero Maxi Truck. During this

activity, all the maxi truck customers who had driven

their vehicle more than 1,00,000 kms were felicitated as

“Raaho ka Sikandar” with a crown and a cape.

Vodafone M-Pesa

Vodafone M-Pesa app promotion was done through a very unique Nukkad-Natak. The script of

the Natak was how M-Pesa app can make life and money transfer easy. This activity was

conducted throughout Bengal.

Ultratech Road Show

Ultratech road show was conducted in rural towns of West Bengal,

Bihar, Jharkhand

Mahindra Tractor

Mahindra Tractor road show was a 30 days long activity carried

out in entire West Bengal

Mahindra LYLF

We did an extraordinary rally event with more XX

number of people conducting experiential drive in

Siliguri

Yamaha Racing Rider Tech Challenge

Sound of throttle, amazing and daring stunt and the zip-off speed were the highlights of Yamaha Racing Rider

Tech Challenge Event at Aizwal. It was appreciated and applauded by a large enthusiastic crowd.

Vodafone Eastern Mountain Safari

Small wheels turn by the firing roads, big wheels by the grace of god.

Everytime the wheel that goes round is bound to cover a little ground.

Scorpio Lifestyle

Baichungb Bhutiya at Taj Bengal. From penalty box to

penaltyment moment before zipping of the Mahindra Lifestyle

Model of exuberant Mahindra Scorpio.

Sunfeast Open 2006

A tableau processon was held for the Sunfeast Open Tennis

Tournament inauguration. The processon covered the roads of

Kolkata

Honda Rally

A rally was conducted from Santragachi to Burdwan with expert bikers invited

from all across Bengal. This rally was to promote the range of sports bikes that

Honda offers.

Vodafone Skype Activity

Poila Boishak 2015, will be remembered by the people of Durgapur, Asansol

and Siliguri for a long time. We connected these three places over a Video

Conferencing software using Vodafone Superfast 3G network and did let

people of these cities, who are miles apart from each other,

celebrate Poila Boishak together.

Mobile StorePromotion

After the newly launched Mobile

Stores across the city, we did a

mall promotion for them

promoting various schemes and

discounts they offered.

Mall Promotion for Mahindra Scorpio

The New Generation Scorpio launched and promoted across various

malls in Kolkata.

Verito Space Ka Challenge

This activity was conceptualized keeping in mind the USP

of the new Verito Vibe.

Tata Tiscon

A very unique activity was conducted to promote Tata Tiscon named

“Go for Goals.” A goal post made up of Tata Tiscon inflate was

installed at pre decided locations and the challenge Go for Goals was

thrown to people. This activity was conducted across west Bengal.

Go Cheese

Bengalees are crazy about egg rolls, chicken rolls or a

mutton roll may be. This love for rolls let us conceptualize

Go Cheese activity. Various fast food stalls were targeted

where our skilled manpower went and educated the stall

owners about the use of Go Cheese in rolls and making it a

more tasty one.

Britannia

This unique activity was conceptualized targeting the wholesalers in the market of the

district town of West Bengal. A special scheme was initiated for the customers on

buying Britannia Marie Gold Biscuit. To popularize the scheme, these wholesale stores

were decorated with a gate, dangler and an inflate of Britannia Marie Biscuit which

around the market.

SONEPUR MELA

2016

Mahindra & Mahindra

We designed the entire concept of Mahindra & Mahindra

gallery at Sonpur Mela 2016 where M&M won 3rd position

for displaying the range as an exhibitor & 1st position as

a non government sector.

Stall Execution Of Mahindra &Mahindra at Milan Mela 2016

Yamaha Bike Display Activity

A promotional campaign to promote Yamaha sports bikes was

carried out in various targeted pockets like malls, clubs and

different auto fairs. This activity gave boost directly to the

sales.

Tata MotorsLoan Cum Exchange Mela

Tata Motors organized Exchange and Used Car Utsav at various

in West Bengal, Bihar and Orissa.

Vodafone SKH

Relentless effort was appreciated by Vodafone for its retailers who were

invited at „Score Koto Holo Meet‟ at Nicco park. Enjoyment was at its

brim. Wide choice of products were displayed for purchase against

redeemable points.

Charismatic Toyota Carnival

Promotion of Toyota cars through caravan activity and creation of virtual

showroom gather enough demand during the seven cities tour in entire East.

Mahindra Grameen Tractor Mela

A chain of several loan melas was carried out in various rural

district towns of West Bengal and Bihar to promote Mahindra

Tractors. Farmers were invited to the mela venue through a

strong pre-activity. Spot booking and easy EMI facilities were

provided to trigger sales.

HEROARD Loan Mela

More than 21,000 customers got a unique

experience of finding Hero bikes in their

neighborhood for test rides and proper

enquiry.

The excitement of the people could be

identified by the number of vehicles

bought from these mela‟s. We managed to

deliver more than 2,000 bikes across Bihar

and Bengal from a common platform and

more than 10,500 test rides were imparted

to the customers.

TIPL Road Show

Mrs Nikon, the Business Head - Asia of Caterpillar Inc, holding 2nd position

in the organizational hierarchy in global level, paid a graceful visit to the

ongoing Roadshow promoting CAT 424B, the Backhoe Loader in West

Bengal carried out by Abybaby. Her esteemed presence uplifted the stature

of the road show. She appreciated our work and highly praised the

approach of our execution of the activity. She also encouraged the on

ground team to keep up the good work. Abybaby is grateful to her for the

visit and appreciation.

Vodafone Super Route

An innovative way to connect Vodafone

SuperNet data speed & awaiting crowds

at famous puja pandals we created

Vodafone Super Route, a dedicated alley

to walk into the puja pandal and come

out without wasting time.

Mobile Banners

Starting from Backpack, LED Backpack

we are expertise in Toto Branding,

Rikshaw Branding, Mobile Hoardings

and many more.

Odeon Theater Festival

Promotion of the prestigious

Odeon Theater Festival through

showcasing of the live characters

of Ram, Ravana & Ram Mohan

on the roads all over the city to

generate the dramatic feeling of

the festival amongst the crowd.

Ekti Gacher Attokotha

Ekti Gaacher Attokotha was a CSR

activity that was executed across

Bengal. Through a strong Pre-

Activity we gathered kids, ladies

and gentlemen to a few selected

trees in a particular area of the

district towns of Bengal. All these

selected trees were branded with

Vodafone branding and we got

headphones hanging from these

trees. One could come to these

trees, pick up a headphone and

listen to their “Attokotha.” Fifty

thousand saplings were also

distributed to people through this

campaign.

HSW Innovation

HSW Innovation - Health and wellbeing as an agenda is followed across big

corporate houses. While everybody talks about drink and drive, over speeding,

electrical hazard etc. it is, however, seen that they tend to miss out on one

major aspect of safety, i.e. working at a height. There is no such campaign

which got developed and promoted at the ATL level speaking about working at

a height. Since these corporate spends a lot of money on ATL, we presented

campaigns which talked about the risks of working at heights.

NEWINITIATIVE

Down the years we have taken lots of new initiative which are Abybaby Online App,

Cost Effective Solution, Digitally Integrated Solutions, Customized Resicons, Corporate

Reward Tours etc.

Abybaby Online Application

We have introduced Abybaby Online Application

for enquiry generation from the activity spot by our

own promoters. It is very easy to operate so that

our clients also get easy access to the online

portal and get their activity reports quicker than

before.

CelebrityManagement

In different events we have

hosted eminent celebrities

over the years