Michael MolinaroRay Shipley

Amy Sturgeon

Founded in 2007 by John Ferber

First mobile social networking site

Offers ringtones, wallpaper, videos, games, & applications

Design, create, customize and share free ringtones

Sponsored by Google

Practical use and Creative

Make a profile Customize profile with pictures, content, and

contact information. Quick links to create ringtones, wallpaper

and video Records amount of credits that you earn in

order to make cash! Manage a network

Invite friends Communicate with other Cellware users

(Cellware Chat) View friends’ content

Browse from over 33,000 FREE ringtones, 7,000 wallpapers, and 850 gamesSearch for a specific ringtoneBrowse by category and rating

Preview content before you download Upload your own

Open with or send video files to…Cellware Video player Cell phoneFacebook Delicious Stumbleupon

Site Actions Earn credits by signing up, inviting

users, uploading/downloading content

Offers Click on ads within Cellware site to

respond to offers and take part in web-based surveys

Points to cash At the end of each month, users can

turn their credits into their cash value!

DEMO

Brings together people and ideas through social networking

Is synched with other Web 2.0 sites such as Facebook

Users can “mash-up” two different songs

All Cellware developers maintain a blog Users are able to express creativity by

generating their own content.