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About Me
Marketing and Business Management Digital Marketing Consultant / Leader / Persuasive
Communicator A top performing C-Level Marketing professional with a 15
year record of achievement in the marketing sector. My entrepreneurial spirit and relationship building skills have allowed me to achieve career growth and a special talent for transitioning strategy into action and achievement. Looking to utilize my background in digital marketing operations and business management with a respected organization that rewards hard work and innovated challenges.
Areas of Expertise
eMarketing/Social Media Strategic Planning / Analysis Budget Development Sponsorships Marketing Campaigns Presentations & Seminars Consultative Approach Model Cost Control & Reduction Trade Shows Business Development Public Relations/TV/RADIO Marketing Collateral Market Trend Research Professional Development Plans Leadership / Team Building Content Writing
Computer skills and social media: Microsoft, Adobe CS6, Adobe Catalyst, Drupal, SalesForce, MS Project, SmartSheet, All Social Media Platforms
Key Skills Assessment
Strategic Learning Performance – Develop and implement strategic and tactical career development strategies to guide C-Suite Directors, Managers and Personnel. Consistently apply a practical and consultative approach to problem solving.
Team Leadership Development – Proven ability to identify the strengths of others and leverage untapped potential to maximize personnel and business opportunities. Committed to building champion teams through the exchange of knowledge, experience, and goal sharing to optimize people development initiatives.
Development Consultant – Excellent understanding of organizational effectiveness, change management, as well as, facilitation and other coaching / motivating methods.
Education
Master in Business Administration, Western New England University, Springfield, MA 2000
Bachelor of Science in Business
Administration, Western New England University, Springfield, MA 1992
Negotiations Certificate from Woodstock Institute of Negotiations, Woodstock, VT 2003
References
Marlene Woods, Governors America Corp.Human Resources Manager413.218.3613 – [email protected]
Deirdre Tindall, USTA New EnglandDirector860.916.4561 – [email protected]
Clarke Moore, Tortus Tech (content freelancer)Owner413.531.8415 – [email protected]
Melissa Paige Gore, Big VooDooDirector of Client Services413.271.0037 – [email protected]
Nikita Zaharov, USTA New England and APT, IncManager413.575.5304 – [email protected]
Thomas Petrolati, State Rep/House of Rep Member413-589-7303 – [email protected]
Web Site Design/Content/Creation click on image for link
Sites created for business under my own business (Kale Soup Marketing)
GAC website NEW launched 2013 with E-commerce ready
Web Site Design/Content/Creation click on image for link
Design and content: Non-Profit organizations
Current Collateral Materials
Wrote and designed the GAC first catalog and E-Book-click on image for direct link
Creation of Product Technical Pamphlet. This shows the old (6 pages) and redesigned version. This change in folding and design saved the company money- click on the new style to see link for zooming
6 pages- old style2-sided NEW
Some Writing Samples
Military Flyer: HereNight in Portugal Booklet: Here, Cover HereContract Manufacturing Brochure: HereMessage from the President: HereApplication Stories: Here HereTV Commercial for Tennis: HereSoccer clubs join forces PR: Here