Celebrity endorsement is dead, making way for UGC
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We now live in an Experience Economy where people have moved from ‘Passive Consumption’ to ‘Active Participation’
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Transcript of Celebrity endorsement is dead, making way for UGC
We now live in an Experience Economy where
people have moved from
‘Passive Consumption’ to ‘Active Participation’
There’s a shift in marketing now
From Celebrity Endorsement
To Social Media Influencers
Large Corporations Have Embraced
User Generated Content Marketing
Before Eventifier
No Way To Measure Campaign Success
After EventifierMeasure Social Engagement With Unique Campaign Hashtag
#JustDoIt
Capture User Generated Content To Tell Your
Brand’s Story
Some Companies who are already using Eventifier
Thank You!
Sai PraneethBusiness Head, Eventifier
[email protected]: (224) 600 2159
Skype: Praneeth.CS
www.eventifier.com
