Celebrating You - Amazon S3s3.amazonaws.com/ustaassets/assets/936/15/midland...school outreach...

Exposure

Customer

reward

opportunity

15000+

High-end

customers

Outreach

Branding

Opportunity

Celebrating You

Sponsor

Advantage

Network

2013

25 Years of world class tennis

This booklet has been prepared

for:

February 3rd – 10th

2013

Midland, Michigan

There Is None Better! As the longest standing event on the USTA Women’s Pro Circuit, the Dow

Corning Tennis Classic is considered the elite tournament on the 102-stop

USTA Tour. “There is none better” contends Brian Early, Director of the USTA

Pro Circuits headquartered in New York.

Elite

Tournament

World

Class

Tennis

15’000

Fans

Outreach

Programs

Executive Director Assistant Director

Now is the time to partner with Michigan’s only professional tennis

event, with a reputation for success that spans the nation! The

celebration begins with you, a valued sponsor as we host 64

professional athletes for another record-breaking year of one-of-

a-kind entertainment and world-class tennis!

Since the beginning, the tournament has connected young and

old audiences alike with messages of cultural diversity and

personal excellence. But no one was ready for the level of

excitement, energy and entertainment generated by this women’s

pro competition.

The tournament has grown in leaps and bounds, setting new

records each year for outreach, community participation and

nightly attendance! Nearly 15,000 fans attend the matches over

eight days. In addition, 4,500 school students learn about the

world through the eyes of the pros. Outreach programs have

expanded to unprecedented numbers and new groups each year!

To date, nearly 1,500 world-class athletes have performed At the

tournament representing over 75 nations! Grand slam Singles

Champions like Maria Sharapova, Justine Henin-Hardenne,

Anastasia Myskina, Mary Pierce, Na Li and Fransesca Shiavone

have all played the Dow Corning Tennis Classic.

Throughout this dynamic history, Dow Corning has maintained

their legacy of tennis patronage, providing support and resources

to ensure the success of this outstanding event. Today we have

grown to over 60 corporate partnerships and together we

provide the community with an outstanding event that can be

enjoyed by all ages.

World Class

Event

Unique

Opportunity

to share in

the

excitement

Great

Opportunity

to Network

Outstanding

Contribution

to the

Community

Testimonials Dow Corning Corporation

“We’ve been involved since its inception 25 years ago. It’s truly a

world-class event and we are delighted to be the lead sponsor. It

is a treasured partnership with the Midland Community Tennis

Center because we share the goals of enriching our community

and outreach to the Mid-Michigan area.”

~Bob Hansen, CEO.

Dow Corning Corporation

“The Dow Corning Tennis Classic is about world-class athletes,

world-class tennis and world-class entertainment! This Pro Circuit

Event provides a unique opportunity for customers, employees

and community members to share in the excitement of

professional competition. Dow Corning is especially proud of the

school outreach during the 10-day tournament, which

encourages athletes from as many as 25 different nations to visit

with students from throughout the Great Lakes Bay Region.”

Dan Futter, Vice President, Business and Technology Incubator,

Dow Corning Corporation

The Dow Chemical Company

“The Dow Chemical Company has supported world class pro

tennis in the region during the history of the Dow Corning Tennis

Classic – A USTA Pro Circuit Event. We look forward to a future of

success for this tournament which brings the world of tennis to

the door of our community.”

The Dow Chemical Company

Garber Chevrolet

“Here at Garber, we are proud to be a part of this outstanding

event the Midland Community Tennis Center hosts each year. It is

a great opportunity for us to network with our existing and

potential customers. We hope to be a part of this event for many

years to come.”

Mike Weinert, Managing Partner

Garber Chevrolet

February

3rd

-10th

25th

Year

Top

tournament

on USTA

tour

7 Feature

Match

Sessions

Dates:

Qualifying Tournament: February 3-4, 2013

Main Draw: February 5-10, 2013

Site:

Midland Community Tennis Center

The Largest Tennis Facility in the Midwest and catalyst for

Midland being named by the USTA the Best Tennis Town in the

U.S.A.

Event Essentials

Format:

Singles Main Draw: 32 Players

Singles Qualifier: 32 Players

Doubles Main Draw: 16 Teams

Prize Money: $100,000

History:

Tournament’s debut was in 1989, and has run consecutively for 24

years of professional tennis in Mid-Michigan! Not only is it the

longest-standing event on the Women’s USTA Pro Circuit Tour, in

2008 it was given the Award of Excellence by the USTA governing

body. It is highly regarded across the nation as the top

tournament on the 102-stop USTA tour!

Audience:

15,000 throughout the week - 7 Feature Match Sessions. 1,200

seat capacity within Stadium Court for Feature Matches

Tickets:

Box seats, club seating and general admission available. Premium

Tickets sold in advance and general seating available at the door.

Group packages also available.

Contact Us:

Dow Corning Tennis Classic

Midland Community Tennis Center

900 East Wackerly Street, Midland, MI 48642

Players:

Announced in mid-January & available on the website:

www.DowCorningTennisClassic.com

http://www.dowcorningtennisclassic.com/

Unique branding opportunities give your

business the “Sponsor Advantage!”

Sponsor Advantage

Media

impressions

Banners

and Exhibits

Sponsor

box seats

Outreach

programs

to

community

Your Bottom Line, Gets Top Billing With Us

Here’s what sponsors of the Dow Corning Tennis

Classic said gave them the “Big Advantage!”

Excellent exposure for your business over a

fortnight before 15,000 high-end consumers

Multiple impressions in the media, tournament booklet

and around the facility with banners and exhibits to

strengthen your brand awareness

Partnership with outreach events for youth with new programs

added for the disadvantaged, increased school groups and

youngsters with special needs

Sponsor box seats enable you to entertain special customers or

treat your employees to an international night on the town

The Sponsor & Player Reception offers an exclusive and unique

opportunity to network with other sponsors, players and media

Present your products and/or services to an affluent market of

prospective customers through marketing and promotional

event outlets

Demonstrate your commitment to the community through a

non-profit, community-focused event reaching new audiences

every year

High-end

consumer fan

base

Outstanding

contribution

to the

community

Demographics & Quick Statistics The Midland Community Tennis Center is the largest tennis

facility in Michigan and the largest in the five-state, Midwest

region. We host an additional 22 tournaments throughout

the year, drawing players from across the nation. The

following are average estimated statistics on the Midland

Community Tennis Center member, players and fan base of

the Dow Corning Tennis Classic.

Quick Statistics (Midland Community Tennis Center):

3,570 members from Midland and surrounding communities

•Includes member households from Midland, Saginaw, Bay,

Clare, Isabella, Tuscola, Arenac, Genesee, Gladwin and

Gratiot counties

275-300 players compete in 25+ leagues offered, four times

annually

Average membership cost, $344/ year, family membership

Players of all ages, beginning at 2 years-old up to 92 years-old

Strong Junior Tennis program producing collegiate level athletes,

regional and national level champions

Demographics (Dow Corning Tennis Classic):

Dow Corning Tennis Classic, A USTA Pro Circuit Event- draws in

15,000 guests throughout tournament week

70% local attendance, 25% from Bay City and Saginaw and

5% out-of-town

1,200 in nightly attendance, seven feature nights

70+ Sponsors partnering with the Dow Corning Tennis

Classic

Volunteers: 106 people

Fan Demographic

•Average Age: 42 years old

•Average Household Income: $150,000 - $200,000

•Education Level: College Degree or above

•Family: 1-3 Children

Sponsorship

brand

loyalty

among tennis

fans is…..

…higher than

any other

sports

affiliate

Schedule of Events 2013 Saturday, February 2nd

High School Play Day

Touring Pros coach and train area high school youth. Over 300 High School players

from across the state Participate. Free Event

Kid’s Fun Day

Midland Community Tennis Center Pro Staff and Instructors will provide a fun and

energized tennis experience for youth from kindergarten to eighth grade. Free

Sunday, February 3rd

Qualifying Rounds Begin

32 Pros battle for a spot in the main draw – Free Admission

Monday, February 4th

Qualifying Rounds

Second round of qualifying matches- Free Admission

Sponsor & Player Reception

Guests of the tournament are invited to share in food and fun for an entertaining

evening. Network and socialize with world-class tennis professionals, sponsors and

guests.

Tuesday February 5th

Singles Main Draw Matches-First Round

Watch the action start up close and personal. free admission.

Pros to Schools/Schools to Matches

Our marquee outreach program, influencing the lives of over

3,000 students each year with the messages of cultural diversity and pursuing personal

excellence.

“Think Smart. Dream Big!”

A special program designed for at-risk youth in our area, featuring a full day of first-

class treatment.

Feature Night Matches

Opening night of our Feature Matches, offering exceptional tennis, entertainment,

music and dining.

Schedule of Events 2013

Wednesday, February 6th


Two featured matches, singles and doubles- with

entertainment, music and premium dining.

Thursday, February 7th


Between each match there will be a 15-minute half time

show. Food will be available for sale. Premium Box Seats

receive complimentary food and drinks.

Friday, February 8th

Singles Main Draw Matches-Quarterfinals

Adult Cardio Tennis Clinic

Guests have an opportunity to work on their tennis skills while enjoying tips from a

pro.


Two featured matches, singles and doubles- with entertainment,

music and premium dining.

Saturday, February 9th

Feature Day Matches

Two featured matches, singles and doubles- with entertainment, music and

premium dining.


Two featured matches, singles and doubles- with entertainment, music and

premium dining.

Sunday, February 10th

Championship Sunday Presented by Dow Corning Corporation

Championship Singles & Doubles Matches. Entertainment, music and premium dining.

Special Event Sponsorship -Brand Enhancers-

Transportation Shuttle Sponsor……………………………RESERVED

:30 sec Commercials on Video Scoreboards Available

Press Conference Luncheon Available

Tournament Website - Banner Ad Available

Player Information Desk Available

Player Hospitality Area Available

Stadium Court Net Signs…………………………………….RESERVED

New Signature Food Item Available

Halftime Entertainment Sponsor Available

The opportunities listed below are a few examples of how your

company could maximize your sponsorship with a specific

branding opportunity. These brand enhancers all offer an

impression point at the Dow Corning Tennis Classic to each guest,

player, staff and consumer with just your company logo and

branding showcased in a unique way.

Other ideas are encouraged and can be discussed on an

individual basis with the tournament directors. Any of the above

opportunities are included with sponsorship commitments at the

Bronze Tier or above. These Brand Enhancers may also be added

to an existing sponsor agreement.

Maximize

your

sponsor-

ship

Specific

branding

Customized

exposure to

consumers

Where do

you want to

see your

logo?

Sponsorship Opportunities Benefits Package

TITLE SPONSOR: ___$75,000 – Reserved

Crown Jewel Tier Dow Corning Corporation As the highest sponsorship category, this tier is exclusive to one company and resides over the tournament as the lead sponsor receiving the most prominent identification.

It is offered on a continual partnership basis and includes a guaranteed right to continued sponsorship for the next year, enabling maximum sponsorship benefits.

Company name identified as Title Sponsor within the event naming rights

Strategic corporate branding throughout the tournament

Designation as the official Crown Jewel sponsor

Exclusive company rights to the presentation of awards on Championship

Sunday

Presentation of the VIP Reception with gift and presentation opportunities

Ten (10) VIP Reception invitations

Six (6) Stadium Court banners located strategically on stadium court and in a

high visibility area

Five (5) Executive courtside boxes (four seats in each box) located in the first

row

Guests of the Patrons’ Lounge for all feature sessions

General Admission Tickets available for “Dow Corning Employee Night” Recognition on all tournament printed materials

Full page advertisement in the tournament program booklet with premium

placement- (Back Cover)

Your company name & logo featured prominently on our website with a link

to your company website

Exclusive sponsor of the marquee outreach program- “Pros-to-the-Schools, Schools-to-the-Matches”

Company branding on all player apparel and on the USTA Umpire

shirts

Feature Night Host which includes exclusive branding for the

designated evening and your company logo printed on all tickets

Daily video screen acknowledgements featured on the

video scoreboard

Prominent exhibit/booth display space

TITLE SPONSOR: $75,000 – Reserved

Crown Jewel Tier Dow Corning Corporation

This tier is exclusive to one company and is secured on a first-come, first-served basis. It is a guaranteed right to continued sponsorship for the next year.

Corporate Recognition at the exclusive Sponsor & Player Reception

Eight (8) invitations to the Sponsor & Player Reception

Four (4) Stadium Court banners located strategically on

stadium court

Three (3) Executive courtside boxes (four seats in each box) located in the

first row With custom-made seat covers featuring sponsor branding


Specially branded sponsor night, featuring 75 additional tickets for invited

guests

Recognition on all tournament printed materials

Full page advertisement in the tournament program booklet with premium

placement- (Inside Front Cover)

Your company logo featured on the tournament website with a link to your

site

Special Event Host and naming rights to two (2) premier special events. Could

include specially hosted events on-site or throughout the year.

Company branding on select promotional pieces, i.e. apparel, equipment, etc.

Daily video screen acknowledgements featured on

the video scoreboard



DIAMOND SPONSOR: ___$40,000 – Reserved

Premier Tier The Dow Chemical Company

DIAMOND SPONSOR: $40,000

Premier Tier


EMERALD SPONSOR: ___$30,000

Premier Tier

Corporate Recognition at the exclusive Sponsor & Player

Reception

Six (6) invitations to the Sponsor & Player Reception

Two (2) Stadium Court banners located strategically on stadium court

Two (2) Executive courtside boxes located in the first row with custom

seat covers featuring sponsor branding


Specially branded sponsor guest and/or employee night, featuring 50

additional tickets for invited guests


Full page advertisement in the tournament program booklet with

premium placement - (Inside Back Cover)

Your company logo featured on the tournament website with a link to

your site

Special Event Host and naming rights to one (1) premier special event

Company branding on select promotional pieces, i.e. apparel, equipment,

etc.

Feature Night Host which includes exclusive branding for the designated

evening and your company logo printed on all tickets

Daily video screen acknowledgements featured on the video scoreboard


This tier is exclusive to one company and is secured on a first-come, first-serve

basis. It is a guaranteed right to continued sponsorship for the next year.

EMERALD SPONSOR: $30,000

Premier Tier


PLATINUM SPONSOR: ___$20,000

Premier Tier

This tier is exclusive to one company and is secured on a first-come, first-serve

basis. It is a guaranteed right to continued sponsorship for the next year.

Corporate Recognition at the Sponsor & Player Reception

Four (4) Sponsor & Player Reception invitations

Two (2) Stadium Court banners located strategically on stadium court

Two (2) Executive courtside boxes (four seats in each box) located in the first

row



Full page black & white advertisement in the tournament program booklet

Your company logo featured on the tournament website with a link

to your site

Special Event Host and naming rights to one (1) premier special event

Feature Night Host which includes exclusive branding for the designated

evening and your company logo printed on all tickets

Daily video screen acknowledgements featured on the video scoreboard


PLATINUM SPONSOR: $20,000 - Reserved

Premier Tier The Dow Chemical Company


GOLD SPONSOR: ___$10,000

Corporate Tier

SILVER SPONSOR: ___$6,500

Corporate Tier

This tier is open to multiple companies and is secured on a first-come, first-serve basis. It is a guaranteed right to continued sponsorship for the next year.

Two (2) Sponsor & Player Reception invitations

One (1) Stadium Court banner located strategically within the stadium court

One (1) courtside box (four seats) located in the first three rows on the Premium

side


Half page black & white advertisement in the tournament Program booklet

Your company logo featured on the tournament website with a link to your site

Special Event Host or exclusive company branding on selected apparel or items

Feature Night Host which includes exclusive branding for the designated Evening

and your company logo printed on all tickets

Daily video screen acknowledgements featured on the video scoreboard and

special recognition on the tournament screens for your hosted Feature Night

This tier is open to multiple companies. It is a guaranteed right to continued sponsorship

Two (2) Sponsor & Player Reception invitations

One (1) Stadium Court banner located strategically within stadium Court

One (1) courtside box (four seats) located in the first three rows on the Premium

side


Half page black & white advertisement in the tournament program booklet

Your company logo featured on the tournament website With a link to your site

Special event host or exclusive company branding on selected items

Periodic video screen acknowledgements featured on the video scoreboard

GOLD SPONSOR: $10,000

Corporate Tier

SILVER SPONSOR: $6,500

Corporate Tier


BRONZE SPONSOR: ___$3,500

Corporate Tier

CONTRIBUTING SPONSOR: ___$2,000

This tier is open to multiple companies. It is a guaranteed right to continued sponsorship

One (1) Sponsor & Player Reception invitation

One (1) Stadium Court banner located strategically within the stadium court

One (1) full box (four seats) located on the Premium side



Quarter page black & white advertisement in the tournament program

Your company logo featured on tournament website with a link to your Site

One (1) Sponsor & Player Reception invitation

One (1) general banner located strategically within the facility

One (1) Full Box (four seats) located on the Premium Side



Company listing as a Contributing Sponsor in the tournament program

Company name featured on the tournament website with a link to your site


BRONZE SPONSOR: $3,500

Corporate Tier

CONTRIBUTING SPONSOR: $2,000

Silver Sponsor

Bronze Sponsor

Bronze Plus

Contributing Sponsor

Coca-Cola Refreshments Midland Oral & Maxillofacial

Surgery Center Vern’s Electric

WMRX97.7 WMPX 1490 Jane Heiss-Armitage/

Ayre-Rhinehart

Wilson Rehmann

Sound Productions LaLonde’s Markets

MCTV Hantz Financial Group

Stanley’s Furniture

CommuniQuest Inc. Andersen Eye Associates

Midland Community Center Linked Technologies Fisher Construction

Subway Morley Companies

Media Sponsor Gold Sponsor

Title Sponsor

Diamond Sponsor

Circuit Sponsor

Platinum Sponsor Emerald Sponsor

DR

AFT

Eastman Party Store Great Lakes Ice Cream

Company WCMU Public Broadcasting

Reder Landscaping Midland Resort

We look forward to

the opportunity

to partner with you

for the Dow Corning Tennis Classic

Mike Woody

Executive Director

[email protected]

Sharon Cleland

Assistant Director

[email protected]

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