Rethinking Dissemination: How Nonprofits Can Reach a Broader Audience for Their Research
Celebrating the World Space Week to Reach a Broader Audience
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Transcript of Celebrating the World Space Week to Reach a Broader Audience
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IAC-15-E1.6.7 CELEBRATING THE WORLD SPACE WEEK TO REACH
A BROADER AUDIENCE
Mario M. Arreola-Santander Agencia Espacial Mexicana, Mexico, [email protected]
Carlos DuarteAgencia Espacial Mexicana, Mexico, duarte.carlos@
aem.gob.mx
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Mexican Space Agency• New kid on the block– Born by law in July 2010– First appointed Director in November 2011– Low budget– Emphasis in using space S&T for solving national
problems– Highly enthusiastic and motivated workforce
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Outreach• How to spread the word with no budget?• Seminars• Space Art contest• Science Fairs• Etc.
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Outreach• Promote International Celebrations as– Yuri’s night– First happenings: • Man on the moon, • Mission MSL Curiosity, etc.
–World Space Week
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World Space Week• Pilot project in 2013
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World Space Week Mexico 2013• Opening Ceremony at–Mexican Congress
• S&T Commission • Astronaut in place• 10 states answered• 11 venues• 9,000 participants
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World Space Week Mexico 2014
• House of Senate Inaugurated• Representatives from
– Academia– Industry– Government– ONG
• 22 States participated• 85 Venues• 800+ activities; more than • 75,000+ participants
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World Space Week Mexico 2015• Senate Press Conference• All 32 States• 175 venues– Universities–Museums– National Youth Institute– SCT Network PMC– NGO´s– Etc.
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Conclusions• WSW Celebration is widely accepted in Mexico.• Success Strategies:– Win Win approach– Content Database
• List of activities• Films and documentaries• Music titles• Downloads, etc.
– Networking– Free publicity– No money exchange between participants
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Thanks
Mario M. Arreola-Santander [email protected]
Carlos Duarte
www.aem.gob.mxwww.haciaelespacio.org
www.educacionespacial.aem.gob.mx