CELEBRATING the good in the game

THE FIRST COLLEGE FOOTBALL GAME

▪ College Football 150th Anniversary is a Texas non-profit corporation

▪ 13-person CFB150 Board of Directors & advisory committees comprised of members from college football stakeholder groups

▪ Cash contributions from College Football Playoff and NCAA

▪ Office space provided by the National Football Foundation

ABOUT THE ANNIVERSARY

A BROAD BASED NATIONAL CELEBRATION INCLUSIVE OF 800+ COLLEGE FOOTBALL PROGRAMS.

Focus of the ANNIVERSARY campaign

▪ Rich history and tradition

▪ Passion and cultural significance

▪ Educational opportunity

▪ Leadership development

▪ Community impact

College football stakeholder groups

Partnerships to promote the Anniversary & amplify the positive stories in college football.

Anniversary activations

Uniform Logo Program

Over 200,000 uniform patches & helmet decals have been provided to schools & officials. Coaches will receive joint CFB150/AFCA patch.

Celebration Playbook

Toolkit provided with customizable video, promotional & digital templates for use during 2019.

Media effort

Broadcast networks asked to promote the Anniversary through use of the logo on-air and in creating unique Anniversary content during the 2019 season.

Media effort

CFB150.org | @CFB150 | #CFB150

Earned media

30-second Anthem video

2019-20 Key activation datesThe year-long celebration will feature local game activations with a national focus on the following dates:

August/September: Selected early season games will feature 150th Anniversary content

Anniversary Week October 31 – November 9, 2019

Schools encouraged to showcase their own history by including the 150th Anniversary in the game presentation

November 4NFL celebrates CFB150 during MNF: Dallas Cowboys at New York Giants

November 6 (Anniversary Day)First Game Commemorations - Princeton/Rutgers

Miami (OH) at Ohio

November 9Princeton vs. Dartmouth at Yankee Stadium

Postseason: Conference championships, bowl games, NCAA/NAIA/NJCAA Championships & 2020 College Football Playoff

Additional promotions

IMGCL is the official product licensing agent of CFB150.

Commemorative 150th items such as flip coins, footballs & apparel will be available at retail.

The NCAA approved incorporation of the 150th

logo on-field during 2019. The mark would appear in place of the 50-yard line marker.

To order, contact your Pioneer Sales Rep or Jackie Mroz via phone (800) 877-1500 or email customerservice@pioneerathletics.com

Request of athletic departments

WEAR THE LOGOUSE THE

PLAYBOOKINCLUDE CFB150

IN-GAMEUSE #CFB150 ON

SOCIAL

150 YEARS OF COLLEGE FOOTBALL

2019 marks a significant milestone in the history of collegefootball. On November 6, 1869, the first contest betweenPrinceton and Rutgers was played and the affinity for thisgreat game began.

The Football Bowl Association (FBA) will embrace theopportunity to support this historic event with a year-longcelebration commemorating 150 years of great memories,games and pageantry.

THE FOOTBALL BOWL ASSOCIATION

For more than 100 years, bowl games have provided anunmatched experience for student-athletes anduniversities to celebrate the end of a successful season.

Players, coaches, support staff, spirit squads, bandmembers, fans, and alumni have visited destinationsnationwide, creating memories that will last a lifetime.

Bowls are important economic impact producers fortheir communities. Each year, the spotlight placed onthe 31 communities translates into more than $1.5billion in economic impact.

Bowl Lineup Academy Sports + Outdoors Texas Bowl

Air Force Reserve Celebration Bowl

Allstate Sugar Bowl

AutoNation Cure Bowl

AutoZone Liberty Bowl

Bad Boy Mowers Gasparilla Bowl

Belk Bowl

Birmingham Bowl

Camping World Bowl

Capital One Orange Bowl

Cheez-It Bowl

Cheribundi Tart Cherry Boca Raton Bowl

Chick-fil-A Peach Bowl

College Football Playoff National Championship

Dollar General Bowl

DXL Frisco Bowl

Famous Idaho Potato Bowl

Franklin American Mortgage Music City Bowl

Goodyear Cotton Bowl Classic

Hawai’i Bowl

Hyundai Sun Bowl

Lockheed Martin Armed Forces Bowl

Makers Wanted Bahamas Bowl

Military Bowl presented by Northrop Grumman

Mitsubishi Motors Las Vegas Bowl

New Era Pinstripe Bowl

New Mexico Bowl

NOVA Home Loans Arizona Bowl

Outback Bowl

PlayStation Fiesta Bowl

Quick Lane Bowl

R+L Carriers New Orleans Bowl

Raycom Media Camellia Bowl

RedBox Bowl

Rose Bowl presented by Northwestern Mutual

San Diego County Credit Union Holiday Bowl

SERVPRO First Responder Bowl

TaxSlayer Gator Bowl

Valero Alamo Bowl

VRBO Citrus Bowl

Walk-On’s Independence Bowl

CELEBRATING THE GOOD OF THE GAME

Through education, leadership and community,various stakeholders will amplify the positive impactof college football.

The FBA will share the stories and show its supportthrough three key areas: year-round activations,game day activations and commemorative events.

YEAR-LONG ACTIVATIONS

• Co-branded composite logo with the CFB 150 mark

• Vault book, published by Whitman – a first of its kind

• All-time bowl team, games and top moments

• FBA Hall of Fame inaugural class

• Speakers bureau

• Monthly newsletter

• Social media campaign

GAME DAY ACTIVATIONS

• Uniform patches and helmet decals

• CFB 150 field stencil

• Student-athlete participation certificate

• Digital assets (videoboard and ribbon board)

• Game program editorial features

• In-venue displays and visuals

• Social media activations

COMMEMORATIVE EVENTS

• August 23: 150th Anniversary luncheon at the College Football Hall of Fame

• October 31-November 9: Anniversary week

• November 4: NFL celebrates CFB 150 during Monday Night Football, Dallas Cowboys at New York Giants

• November 6: 150th Anniversary Day

Miami (OH) at Ohio

FBA Football Challenge Social Blitz

• November 9: Dartmouth vs. Princeton at Yankee Stadium

• Culminating event at the 2020 College Football Playoff National Championship

Why Postseason Bowls Matter

• In 2018-19 Bowls returned $648M to 10 conferences

• 1.634 M fans attended games in person

• 210,310,773 watched bowls on National Television

• Approximately 8,000 student-athletes, 20,000 Band members, 1600 Spirit Squad members, attend bowls each year

• Half the teams that participate in bowls finish the season with a win.

• 92% positive reaction on NCAA Satisfaction Surveys

Broadcast networks will promote the anniversary through theuse of the logo on-air and in creating unique contentthroughout the 2019 season.

ESPN has embarked on a year-long, multi-platform storytellingexperience which includes television, radio and digitalinitiatives.

Additionally, they will introduce college football’s all-time, teams, coaches, games and players as voted on by a select 150-member panel from across college football, made up of former coaches and players as well as media members, administrators, and additional key figures in and around the sport.

MEDIA EFFORT

CONTACT INFORMATION

Name: Wright Waters, Executive Director

Organization: Football Bowl Association

Email: HWW@Waters-Sports.com

cfb150.org

footballbowlassociation.com

#CFB150 FBA