MUSIC

Celebrating CREATIVE GREEN

We would like to thank the judges of the 2017 Creative Green Awards:

Phil Cummings, Judith Knight, Dr. Russell Layberry and Steve Tompkins.

We would like to thank the Creative Green Advisory Board for contributing their

expertise in the development of the Creative Green framework and certification:

Simon Elam, Helen Heathfield, Dr. Chris Jardine, Dr. Russell Layberry and Donna

Rispoli. Creative Green is led by Catherine Bottrill and supported by Lucy Latham,

Claire Buckley and Laura Pando.

CREATIVE GREEN

OUR THANKSWe are very grateful to the support of our sponsors without which the Creative Green

Awards would not have been possible:

We would also like to thank Michelle Murvai for her work in authoring and

designing this publication and the Award winner certificates.

Above all we would like to thank the inspiring community of Creative Green organisations who are pioneering sustainable cultural practice.

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Creative Green at a Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017 Award Winners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Certified Organisations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Battersea Arts Centre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Bush Theatre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Camden Arts Centre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Festival Republic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gate Theatre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Lyric Hammersmith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Norwich Theatre Royal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sadler’s Wells . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shambala . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Somerset House . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Theatre Royal Stratford East. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Universal Music Abbey Road . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Victoria & Albert Museum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Young Vic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

About Julie’s Bicycle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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19ABOVE Photo courtesy of Aldeburgh 2011

CREATIVE GREEN INSPIRATION

COVER ’Western Flag (Spindletop, Texas) 2017’ by artist John Gerrard in Somerset House’s The Edmond J. Safra Fountain Court on the occasion of World Earth Day, 22nd April 2017. Commissioned by Channel 4, photograph by Damian Griffiths

Creative Green, a framework for sustainability action, represents an international community

of pioneering cultural organisations driving change. With over 250 certificates awarded since

its launch in 2009, Creative Green remains the only environmental certification designed

specifically for the creative and cultural sector.

Creative Green offers venues, museums, galleries, festivals and offices a transparent,

methodical and inspiring framework for achieving environmental best practice, and as a forum

for recognition and celebration. It supports organisations’ environmental impact reductions

through its three strands: Commitment, Understanding and Improvement. Points are

accrued within each strand and a one to five star certification is awarded based on the total

number gained.

The methodology of Creative Green follows best practice and international standards for

measurement, reporting and reduction of environmental impacts and has been designed in

partnership with arts, cultural and entertainment organisations. The continuing emphasis on

carbon emissions reductions align the Creative Green community to the ambitions of the

Paris Agreement, reached at COP21 in 2015, to keep global temperatures well below 2

degrees of warming.

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INTRODUCTION

CREATIVE GREEN

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VENUES

FESTIVALS

GALLERIES

OFFICES

“The Creative Green organisations are pioneering arts organisations doing brilliant

work combining practical actions with inspirational ideas.”

Alison Tickell,CEO Julie’s Bicycle

CREATIVE GREEN AT A GLANCE

ASSESSING:

COMMITMENT

UNDERSTANDING

IMPROVEMENT

AVERAGE SCORE

PHOTO ‘The Barometer of My Heart’, Stephen King, 2012, Arts Council England

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CREATIVE GREEN

2017 AWARD WINNERS

OUTSTANDING ACHIEVEMENT

Shambala

HIGHEST ACHIEVEMENT FOR COMMITMENT

Lyric Hammersmith

HIGHEST ACHIEVEMENT FOR UNDERSTANDING

Sheffield Theatres Trust

HIGHEST ACHIEVEMENT FOR IMPROVEMENT

Soho Theatre

BEST CREATIVE GROUP

Festival Republic

BEST FESTIVAL

Shambala

BEST MUSEUM AND GALLERY

Camden Arts Centre

BEST PERFORMING ARTS VENUE

Young Vic Theatre

BEST OFFICE

Donmar Warehouse

GREEN CHAMPIONS

Karen Simmonds (Universal Music UK)

Helen Tully (Norwich Theatre Royal)

Andrew Fletcher (Lyric Hammersmith)

Daniel de la Motte-Harrison (Young Vic Theatre)

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CREATIVE GREEN

CERTIFIED ORGANISATIONS2016/17

Jerwood Space

Latitude Festival

Leeds Festival

Live Theatre

Lyceum Theatre

Lyric Hammersmith

Museum of Childhood

National Centre for Circus Arts

Norwich Theatre Royal

Old Vic

Reading Festival

Royal Albert Hall

Royal Court

Sadlers Wells

Almeida Theatre

Battersea Arts Centre

BBC Radio 2 Hyde Park

Bush Theatre

Camden Arts Centre

Crucible Theatre

Curve Theatre

Donmar Warehouse

Download

Gate Theatre

Greenwich Theatre

Hampstead Theatre

Hull Truck Theatre

ID&T Mysteryland

Shambala

Showsec

Soho Theatre

Somerset House

Theatre Royal Stratford East

Tricycle Theatre

Tyne and Wear Archives and Museums

Tyneside Cinema

Unicorn Theatre

Universal Music Abbey Road

Universal Music Offices

V Festival Chelmsford

V Festival Staffordshire

V&A Museum

Young Vic

“Creative Green has given us a solid foundation to assessing and

understanding our ever expanding organisation.”

Phillip Scales, Head of Operations Tyneside Cinema

Gimme Shelter : Climate Change, Migration and the Refugee CrisisMarch 16-19th, 2017

Part of the London Theatre Consortium, Battersea Arts Centre has made a commitment to lead

by example in sustainable business and production. Their sustainability vision is driven by the whole

team, and deeply aligned with their collective commitment to community and to nurture the

creativity of everyone. This sustainability vision is presented on the centre’s website, which includes

an environmental policy and Creative Green report from Julie’s Bicycle. Battersea Arts Centre’s

environmental policy was at the core of their Capital Project’s tender information and has remained

a key guiding component of design decisions. An Artist Sounding Board routinely covers

environmental impacts affecting the centre, and sustainability also features in blog content and

social media.

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THEATRE

BATTERSEA ARTS CENTRE

“You experience people’s passion for creating a more resilient and sustainable organisation

through lots of every day happenings.”

David Jubb,Artistic Director and CEO

Image courtesy of Alex Brenner

Bush Theatre has embedded sustainability at the heart of its new capital development project, which

will increase theatre capacity by up to 20% once it reopens in Spring 2017. This includes installing

new double glazing throughout the building, re-insulating the roof for increased energy efficiency, and

creating a new green sedum roof over the auditorium to create a micro-habitat to encourage local

biodiversity. Their key procurement decision to source 100% of their energy from the renewable

supplier Good Energy has led to a smaller carbon footprint, complemented by the installation of a

new series of solar voltaic panels onto its roofs.

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THEATRE “Wherever possible, we try to commit to the highest standards of sustainable

operation in our activities and to minimise the impact of our activities on the

environment.”

Madani Younis,Artistic DirectorBUSH THEATRE

Sustainability plays an integral part in both staff roles and building infrastructure, which has

included energy-saving initiatives such as a condensing boiler with hot water heaters on timers and

improvements to the building fabric in the form of new sensors. Camden Arts Centre continues to

demonstrate its commitment to sustainable operations by making the switch to an energy supplier

who sources 95% of their energy from renewables, while also keeping track of their impact in terms

of water use, waste diversion, energy efficiency, and business travel. Their major capital development

project operated on a core of environmental sustainability and laid the blueprint for these

innovative steps forward in green operations and design.

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THEATRE

CAMDEN ARTS CENTRE

“The environment and sustainability has always been important to us at Camden

Arts Centre and it is embedded across the organisation.”

Jenni Lomax, Director

Festival Republic, part of Live Nation, is the leading UK festival promoter running a significant number of

the UK’s major iconic festivals. Demonstrating their deep commitment to sustainability, now seven of

these festivals (BBC Hyde Park, Download, Latitude, Leeds, Reading and V Festival (Chelmsford and

Staffordshire) are doing Creative Green – making them the largest creative group working to to

embed these sustainability principles into the core of their business. They recognise the important

role they have in demonstrating exemplary practice and to connect with their large audience.

As a member of Powerful Thinking, Festival Republic collaborates with other festivals,

organisations, and companies to ensure innovation, knowledge and learning are replicated and

scaled.

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FESTIVAL

FESTIVAL REPUBLIC

“We see environmental sustainability as an ethical imperative and an investment

for the future and as such it is high on our agenda when organising our festivals.”

Melvin Benn,Managing DirectorBBC RADIO 2 HYDE PARK, DOWNLOAD, LATITUDE,

LEEDS, READING, V FESTIVALS

With a focus on original work, Gate productions bring global concerns to life through theatre. As a

member of the London Theatre Consortium, the Gate has adopted a ‘Green Gate’ environmental

policy and action plan which is clear in its scope and specific to the theatre’s small scale, and sits in

a significant place in the theatre’s Business Plan. Staff actively share sustainable ideas, challenges, and

information, including running monthly green challenges. The Green Gate policy is communicated

within contracts for Creative Teams, as well as featured in welcome packs for all actors and

creatives.

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THEATRE

GATE THEATRE

“We are so proud that our ‘Green Gate’ activities take centre stage, and directly affect how we think about our work, our planning, and our relationships with each other and

our community.”

Ellen McDougall, Artistic Director

A leading producing theatre in the UK, Lyric Hammersmith has committed to reducing its carbon

footprint each year through a comprehensive environmental policy. Despite doubling floor area through

a major recent capital development project that saw the expansion of existing perforance facilities, Lyric

managed to reduce energy use by 73% compared to the previous year. A dedicated green team and

Lyric’s 21 Days of Action campaign around COP21 engaged staff in the sustainability conversation

and how they could reduce their ecological footprint. #LyricLent is the theatre’s current internal

engagement campaign which sees staff undertaking a series of collective and individual actions to

reduce their environmental impact.

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THEATRE

LYRIC HAMMERSMITH

“For the Lyric the certification process provides us with a clear and consistent

framework to assess our performance and progress over time.”

Sian Alexander,Executive Director

With a detailed environmental policy and a staff green team, the General Manager, Technical Manager,

and Environmental Champion all engage theatre staff in implementing green initiatives. The theatre

as a whole has moved to multi-stream recycling, locally sourced food and drink, new energy efficient

boilers, and a 100% renewable energy tariff. Norwich Theatre Royal actively leads its community of

stakeholders in reducing environmental impacts and maintaining momentum through operations

and the production process. Staff actively participate by leading strong communication campaigns

through the Creative Green booklet, noticeboards, sharing of environmental performance

indicators, WWF Earth Hour, Open Day and ongoing engagement with suppliers.

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THEATRE “Creative Green gives us a good base to work from and focus our attention on the areas that really need improvement instead of working at what we are already good at.”

Helen Tully,Front of House ManagerNORWICH THEATRE ROYAL

A recent large capital development project refurbished performance spaces with new LED lighting,

implemented a new building management system and photovoltaics, and created a new green space

in the form of a staff garden area. Sadler’s Wells worked with Julie’s Bicycle to evaluate the energy

and carbon savings achieved from the capital project. Sadler’s Wells has developed a green code of

practice for procurement resulting in procuring environmental products and services with strong

environmental credentials such as being on a green electricity tariff, using a green taxi company

and the house wine being voted “Sustainable Wine of the Year”.

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DANCE

SADLER’S WELLS

“To be part of a collective approach towards environmental sustainability gives

strength to all our voices, and we are proud to stand alongside our colleagues across the

cultural sector.”

Emma Wilson, Director of Technical and Production

Recognised for cutting edge theatrics and performance, as well as being a think-tank of

ideas, Shambala is an award winning green event. Julie’s Bicycle is proud to have been part of

Shambala’s sustainability journey through lending expertise, professional development and

partnering on development of sector leadership. In the past five years Shambala has

reduced its energy footprint by four-fifths and is now 100% renewably powered. A wide range of

community partnerships include Energy Revolution, Frank Water (with £5,000 raised last year for

water projects in India), Eighth Plate, Temwa, Raw Foundation, GoCarShare, and Oxfam. Green

Teams onsite encouraged sustainable action on the part of festivalgoers, and innovative green

messaging promoted Shambala’s first meat- and fish-free year.

SHAMBALA

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FESTIVAL “We need reliable data to assess changes, and make good decisions. The IG Tool and Creative Green provide the backbone of

this process.”

Chris Johnson,Co-founder and Operations Director

Image courtesy of Scott Salt

As a cultural hub on the Strand, Somerset House aims to embed sustainability across organisation.

Shortlisted in 2016 for an Efficient Building Award, a new combined cooling, heating and power plant

now produces around 63% of all electricity at Somerset House. The 2016 Utopia Festival incorporated

sustainability throughout a year of creative programming looking at imagination and possibilities.

They are currently working with Julie’s Bicycle to develop a comprehensive sustainability strategy to

minimize the environmental impacts of operations and exhibitions, as well as amplify the work of

their creative community actively engaging with the themes of climate change.

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EXHIBITIONS

SOMERSET HOUSE

“We believe it’s vitally important that we both champion best environmental practice across our estate and encourage compelling

creative responses to climate change.”

Jonathan Reekie, Director of Somerset House

Theatre Royal Stratford East’s environmental policy comprehensively maps out impacts and areas

of commitment to reduce those commitments, complementing the theatre’s environmental action

plan. This plan addresses both the targets and potential barriers to effectively embed sustainability

across the performative and operative aspects of the organisation. Responsibility for implementing

sustainability in the workplace is with the general manager and the building facilities manager,

though the theatre green team has representatives from each department. Sustainability

training is provided for maintenance staff and in addiiton visiting artists receive a welcome

plan with information on sustainability.

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THEATRE

THEATRE ROYAL STRATFORD EAST

“Theatre Royal Stratford East is committed to a greener future and we

are always looking at ways to reduce the environmental impact of our work.”

Deborah Swayerr,Executive Director

Universal Music offices and Abbey Road Studios have committed to clean energy by moving to a

100% renewable energy supplier and installing new LED lights as part of a capital refurbishment

project. The Universal Music Green Team regularly engages staff with sustainability initiatives and

organized a dedicated environment day with talks and activities in the main reception of the office.

Through monitoring of business travel Universal has been able to measure significant reductions

in these area, while monitoring of waste, recycling and energy is helping inform opportunities for

further improvements.

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MUSIC

UNIVERSAL MUSIC UK

“We are committed to sustainability, as are many of our artists, and the support from

Julie’s Bicycle has been invaluable in helping us embed many of the initiatives.”

David Sharpe,UK COO Universal Music

ABBEY ROAD STUDIOS AND OFFICES

As one of London’s iconic museums and cultural spaces, the V&A recognises the importance of

incorporating sustainability principles into the activities of the museums main site in South Kensington

as well as the Museum of Childhood in Bethnal Green. Sustainability is part of the FuturePlan for

capital works across the estate. The Conservation and Collection Management carryout research

on environmental conditions, and LED spectrum analysis, which is shared with colleagues across

the sector to inform best practice. The Sustainability Team has representatives from all key

departments and meets regularly to discuss process and priorities for environmental action.

Sustainability is integrated into the procurement process. The V&A works with Bio-Bean, an

innovative company collecting coffee waste to turn into fuel.

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MUSEUM“As a leader in art and design the V&A is committed to investing sustainability into the guiding principles of the organisation.”

Steve Hyde,Head of EstateVICTORIA AND ALBERT

MUSEUM

Sustainability has become integral to every aspect of producing and operating the Theatre.

The Young Vic’s series of productions, ‘Classics for a new climate’, highlighted sustainability as a central

part of the production process itself, without compromising the artistic integrity of the piece. Julie’s

Bicycle acted as consultants during the production of both La Musica and After Miss Julie, providing

their Industry Green (IG) tool to analyze the carbon footprint of each production. ‘La Musica’, ran with

half the carbon budget of other productions of similar size. The legacy of this series has been to

create the blueprint for future productions. As a member of the London Theatre Consortium the

Young Vic has ensured the knowledge and experience gained from this series has been shared

with other producing theatre colleagues.

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THEATRE

YOUNG VIC

“At the Young Vic we are all committed to finding sustainable and environmentally

ethical ways of producing as well as carrying on the daily working life of the

theatre.”

David Lan, Artistic Director

MUSIC

Julie’s Bicycle is a London based charity that supports the creative community

to act on climate change and environmental sustainability.We believe that the

creative community is uniquely placed to transform the conversation around

our environment and translate it into action.

We provide the creative community with the skills and ambition to

act, using their creativity to in uence one another, audiences and the

wider movement. We run a rich programme of events, consultancy, free

resources, research, network development, mentoring, and advocacy.

Julie’s Bicycle is helping to shift cultural policy and investment so that

sustainability and ethical decisions about our shared world are built into the

fabric of culture-making.

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About Julie’s Bicycle

PHOTO Ice Watch Paris Olafur Eliasson and Minik Rosing, on the occasion of COP 21: United Nations Conference on Climate Change, 2015

This booklet is printed by Calver ts Co-operative who are ISO 14001 cer tified by NQA, a leading assessment and verification body.

a creative community pow-ering action on climate

change

Somerset House, New Wing, Strand, London, WC2R 1LA

+44 (0)20 8746 0400

juliesbicycle.com

#COPtimism#CreativeGreen