Celebrate Your Content

1
By 2016, people will be storing 1/3 of their digital content in the consumer cloud. THE 2012 ANNUAL GLOBAL SURVEY* FROM F-SECURE (Source: Consumer Digital Storage Needs, 2010-2016 by Gartner) *The F-Secure broadband survey covered web interviews of 6,400 broadband subscribers aged 20–60 years from 14 countries: France, the UK, Germany, Sweden, Finland, Italy, Spain, the Netherlands, Belgium, USA, Canada, Brazil, India and Japan. The survey was completed by GfK, 25 May–1 June 2012. of those surveyed said the content on their devices was more valuable to them than the actual device. CELEBRATE YOUR CONTENT of participants felt it would be useful to be able to instantly share digital content with social plat- forms from whichever device they are using. 74% of people interviewed still do backups of their content manually . 67% of people questioned only do backups once a month or less. 72% felt it would be useful to have ALL of their digital con- tent accessible on all of their devices. 89% of respondents own a Smartphone, with 22% also owning a tablet device. 56% 1/3

description

77% say the content on their phone is more important than the device itself.

Transcript of Celebrate Your Content

Page 1: Celebrate Your Content

By 2016, people will be storing 1/3 of their digital content in the consumer cloud.

THE 2012 ANNUAL GLOBAL SURVEY* FROM F-SECURE

(Source: Consumer Digital Storage Needs, 2010-2016 by Gartner)

*The F-Secure broadband survey covered web interviews of 6,400 broadband subscribers aged 20–60 years from 14 countries: France, the UK, Germany, Sweden, Finland, Italy, Spain, the Netherlands, Belgium, USA, Canada, Brazil, India and Japan. The survey was completed by GfK, 25 May–1 June 2012.

of those surveyed said the content on their devices was more valuable to them than the actual device.

CELEBRATE YOUR CONTENT

of participants felt it would be useful to be able to instantly share digital content with social plat-forms from whichever device they are using.

74%

of people interviewed still do backups of their content manually.

67% of people questioned only do backups once a month or less.

72%

felt it would be useful to have ALL of their digital con-tent accessible on all of their devices.

89%

of respondents own a Smartphone, with 22% also owning a tablet device.

56%

1/3