Celador

By Chloe Potter

Ownership

• Celador is a production company that was formed in 1983. It produced entertainment shows and the most famous one is Who Wants to Be a Millionaire. Celador was set up by Jasper Carrott and Paul Smith. When it was under the ownership of Complete Communications, Celador went on to expand its fledgling radio, film and international business. Complete Communications said they was selling the company which led Celador to sell out the company.

Celador ProductionsCelador have released seven films in ten years. The seven films are:• Centurion (2010)• Scouting book for boys (2009)• Slumdog millionaire (2008)• The Descent (2005)• The Descent 2 (2009)• Dirty Pretty Things (2002)They also have released television shows. The Television shows are:• Who wants to be a millionaire • The DetectivesThey are currently working on a film production, Radio broadcasting, theatrical production and music publishing. They have two radio stations called Breeze and Jack FM.

Market position and competitors Celador is only a small production company although they are actually successful. They have released seven films in ten years. Even though Celador is a small company it has big competitors. One of their big competitors is Sony Pictures Entertainment. Sony released a film called The Smurfs, it was released on 24th July 2011. The film made $110,000,000. $563.7 million.Another big competitors is Film4. Film4 released a film called This Is England. The film made £1,500,000. It had a £25,000 profit. Another big competitors is DNA. DNA made a film called 28 Days Later. The film made $8,000,000. £57,000,000

Celador isn’t more successful than Sony because Sony is a world wide company and it also has bigger budgets allowing them to have world wide appeal. Although Celador is more successful than Film4 because Film4’s This Is England made a loss more than a profit.

Operating Model

Pathe would co fund by getting money from banks and private investments and give it to Celador so they had enough money to make The descent into a film. In order for Celador to make The Descent they had to co fund the film, they invested half the budget from their own profits made from other media products. They sold the distribution rights to Pathe for the Descent before the film was made to use that money to produce the film.Celador does not like to use a in house Production team. They have to hire freelancers on a project by project basis.