Cee whip 2015-capes_deck_dm_v3 (1)

[Q4 2015] 3050 Shallowford Road Suite One Hundred Atlanta, Georgia 30341 cwipad.com

Capabilities Deck

[cee-whip] digital agency

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[cee-whip] digital agency cwipad.com

C/W/I/P DNA(what makes us, us…) C/W/I/P is a well rounded digital agency with very agile content capabilities. We’re always bringing effective and new ways to help brands connect with their customer’s inner child.

Because we’re all just kids in toy-land anyway. C/W/I/P is a tight-knit group of passionate creatives, strategists, writers, producers and developers who tell great stories that bonds brands with their audiences.

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We take an anthropological approach; we observe what people do, learn about them, care about them and connect the right dots between them and our clients.Our secret sauce (isn’t so secret) Data-driven insights Experienced human intuition Smart strategy and killer creative

C/W/I/P POVcreation

collaboration

curation

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Content Audit/ We analyze and interpret all of yours and your competition’s messagingcurrently in the market through our in-house content lab MODUS. We consider display, social, call center, CRM, direct mail, mobile, search,broadcast, print, experiential and email touchpoints in the content audit. Digital & Content Strategy/ It’s driven by the data from the content audit, as well as 1st, 2nd and 3rd party audience insights for segmentation purposes. The Digital and Content Strategy will clearly spell out which relevant topics your brand should speak to and what the media ecosystem looks like for each audience segment. This is the Blueprint!

Content Capabilities

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Content Capabilities (cont.)Customer-centric Content Production/ Based on the digital learnings from the content audit that were built into the strategy, we’re now ready to brief our creative and development teams to start producing content like;

/Long and short arc videos /Targeted Podcasts /Targeted Social Engagements Email (targeted campaigns and targeted newsletters /Content Hubs /Gamification Apps /eBooks /Chat Apps /SMS /Experiences that drive to owned media /Influencer Marketing Measurement and Optimization/ Weekly, Monthly and Quarterly analytics reports and digital learnings for optimization.

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We actually enjoy working on complex brand challenges that require critical thinking skills and flawless creative execution. Someone has to make all of those content concepts that the strategy guys come up with. Creativity is at the core of everything we do, we channel “the force” from deep cosmic dimensions to connect your brand with your audience’s inner child. Capabilities/ /Visual Design (for any platform ever known) /Creative Direction & Strategy /Branding & Identity /Rich Media & Motion Graphics /Copywriting & Editing /Audio & Video Storytelling

Creative Capabilities

*illustration courtesy of Dubelyoo; our famous illustrator at large. See more @Dubelyoo.net

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Since the interweb and the Googler took over, folks just tend to do more stuff online, in social and on smartphones and tabs.

We paid attention and connected the dots: /Web Design & Development /UX & UI Design /Gamification & App Design & Development /Research & Strategy /SEM, SEO & Paid Social /eCRM & Email Marketing /Mobile Marketing /Measurement & Optimization

Digital Capabilitiesclick

watch

talkshare

interact

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Our Project Flow ProcessResearch

& Strategy

BrandChallenge

Connect& Convert

Design& Produce

Learn& Optimize

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Clients

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The C/W/I/P DNA is spliced with the cells of an integrated agency and an indie film production studio. We develop content that sublimely aligns with the digital media consumption behaviors and lifestyle of your audiences. We connect your audiences with the right content and experiences at the right time. All of this stuff gets you closer to customers, quicker.

What it all means Content Development

Strategy & Planning

Digital Marketing

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Contact UsDavid Muhammad, Sr.Partner/Chief Strategy OfficerC/W/I/P//Atlanta3050 Shallowford RoadSuite One HundredAtlanta, GA 30341404 388 [email protected]

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THANK YOU

Cee whip 2015-capes_deck_dm_v3 (1)

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