Event for Exporters

Highlights & Key Facts

for CEE Agency Titans

The context

Export increase

via online

Tough year for Russia (the key market)

Government support

Competitive pricing (for

some industries)

Fair increase in offline channels

spend

The event

Attempt to contact

enterprises directly

(1-2 months)

Attempt to contact

government authorities

(2-4 months)

Attempt to contact export-

supporting institutions(1 month)

150 real sector enterprises and

companies from all over the country

+ 2 partner

companies+

HTP support

The stats

The results

Short-term results:1. Ability to listen to real sector companies needs.2. Direct contacts with marketing departments on major real

sector enterprises.3. Lots of data for further content marketing.

Longer-term results:4. Direct contacts with export-supporting institutions,

invitations for further seminars.5. Setting our agency as a local exporters supporter and a

local brand able to promote the companies internationally.

The plans

1. Follow-ups.

Some of the enterprises asked for a proposal closer to 2016 (when they have new budgets open).

2. Event for private sector exporters.

We gained direct access to Belorussian Chamber of Commerce (key export supporting institution) and are now arranging an event for private sector companies.

Thank you!

info@im-action.comSkype: im-actionTel:  +375 29 6905355

Liudmila Kiseleva

CEO, IM Action

MSc in Digital Marketing (University of East London)

Google Analytics Individual Qualification (GAIQ) Holder