CE Meets ToysBattle, Honeymoon, Marriage

My Aha MomentI Made A Toy, Now What?

Robin Raskin

Introducing the Real Faux Glass

What I LearnedA toy needs to be a 360 degree experience• Fauxpedia• What the Faux? • Where the Faux? • Mo’ Faux• Plus program your own • Incentives

The Screen or the Green?

She said “go outside and play”

In Search of Kids at Play68 percent of Americans think there should be a law that prohibits kids 9 and under from playing at the park unsupervised, despite the fact that most of them no doubt grew up doing just that. -- Reason

2014 A Transformative Year • Online sales of toys surpass stores.• Kids are getting older, younger. Done with traditional

toys by eight. • Play becomes electronics dominated.• Holidays still account for 70% of toy business

revenues(seasonal cash flow) • Fragmented market with multiple channels.• Roulette factor– will this work? How many batteries?

Did IKEA write the manual?

Tech Has Already Met NostalgiaChildren ages 2-17 are playing games on mobile devices nearly as much as they are on home console systems.

Trends 2015• Kids Wearables• Mass Customization –

from consumer to co-creator• Tablets• Toys with a backstory

Where to Go to Buy Kids Toys• Toys ”R”Us

Skews young

• Best BuySkews boring

• Apple StoreSkews Apple

In Some Alternate Play-iverseUnboxing on YouTube• 35 million times since it was

posted to the FluffyJet channel on YouTube in 2012.

• Last year alone, 2,370 days, or 6.5 years, worth of unboxing footage was uploaded to YouTube.

• And they make $

MakerBot Store

• Hands on • Kids Programs• Community

MakerFaire DIY Meets Science Museum

Takeaways• Anything is high tech play (kid who wears GoPro to school)• Exploration of toys is shared and high tech Sphero (and quality varies)

Worldwide• Families are spreading their dollars across play – traditional and non• Extraordinary evidence of creativity everywhere• Kids work and play have melded just like ours• Opportunity is everywhere if you just keep it real (like Faux)