CDRF Programs Overview - Dairy Council of California Dairy... · CDRF Programs Overview February...
Transcript of CDRF Programs Overview - Dairy Council of California Dairy... · CDRF Programs Overview February...
CDRF Programs Overview
February 9-10, 2015
DCC Functional Foods Task Force
Presentation by Dr. Gonca Pasin
CDRF Executive Director
Vision Lead and deliver most relevant programs to support an
innovative and sustainable California and U.S. dairy industry
MissionManage pre-competitive programs to increase
consumer demand for California and U.S. produced milk and dairy products
STRATEGIC OBJECTIVETo promote and protect the consumption of milk
and dairy products based on their benefits throughout the entire value chain
Safety &
SecuritySustainability
1. Dairy Safety Fellowship2. Bacterial Signature of
Milk Safety & Quality3. Prototype - Rapid
Bovine TB Test4. Antibiotic Test5. Rapid Methods for
Microbial Detection & Quality of Milk
IndustryOutreach
1. Short courses and Symposium
2. Telling CA Dairy Story--SI
DEMAND BUILDING
CAPABILITY BUILDING
RISK MANAGEMENT
Nutrition &Health
1. IMGC 2. Translation of
Milk Science & Genomics
3. Elderly Fracture & Dairy Intake
4. Diabetes & Milk Proteins
5. TBD
CDRF is Investment Manager for Pool of Funds
1. CDQAP2. Dairy Cares3. Feed Industry4.Internship5. Microbial
biodiversity of CA dairy cattle &gut-microflora
Investment Strategy
Frame around real challenges:• Short term• Long term
Accelerate learning and create new knowledge:• Encourage debate and innovation• Translate complex information
Identify advanced scientific programs and engage more partners• Multidisciplinary approach
Demand Building
Nutrition and Health
Bone Health“Milk providing stronger bonehealth benefits”
Promote and IncreaseDairy’s Health Benefits to Consumers
Protect and IncreaseDairy in Dietary Guidelines
International dairy org.MultinationalsUCMSC, etc. IDF, IMGC, etc.USDA-Western Human Nutrition
T2 Diabetes“Milk as new value added product”
Risk Management
SustainabilitySafety and
Security
Rapid Disease Diagnostic Tools(FMD, Bovine TB, Mastitis)
Protect and Increase Consumer Dairy Confidence and Trust
Next Generation Microbiological ToolsFor Milk Quality
Sustainability Education
Sustainability Communication
Social Freedom to operate
for dairy industry
Producers, Processors CDFA, USDAUCD, CAHFS,UCD- Vet.IDF, etc.
Capability Building
Industry Outreach
Short Courses Symposium
Producers, ProcessorsCDFA, Dairy centersCheese makers Feed industryUCD- Vet, CAHFSCal Poly State University
Dairy Feed Industry Internship
Maintain and Increase Skilled California Dairy Industry Workforce
Translating the Science of Milk Genomics
Too big to KnowMinimizes the time that industry would have taken to review scientific papers
Communicates complex science eloquently, credibly, in easy to understand format, and in a cost effective manner
Keeps industry informed on cutting –edge topicsAccelerates scientific progress
Translating the Science of Milk Genomics
1. SPLASH! milk science update: a monthly e-newsletter
2. Sponsor Quarterly Report
3. Commercial translation of post-symposium proceedings
Improving Health for the Elderly through Increased Dairy Consumption
ObjectiveConduct a RCT to demonstrate that increaseddairy consumption reduces risk of fractures in older and elderly individuals ‘anti-fracture efficacy of dairy products’
HypothesisElderly consume less than recommended daily dairy intake resulting in high incidence of fractures, increase in morbidity/mortalityIncreased dairy products will reduce falls & fractures
Improving Health for the Elderly through Increased Dairy Consumption
Supplementation of low aged care facilities deficient in dairy intake (2
servings/day) .
4 servings/day(1,300 mg/day Calcium
Falls & Fractures
Medical records (quarterly)
Bone density & body structure (DXA)
Balance/leg strength/function
Blood samples: serum bone re modeling markers, PTH, etc.
3-day weighed food records
Improving Health for the Elderly through Increased Dairy Consumption
Expected OutcomesReduce falls & fractures Improve muscle strength &
function Slow bone lossReduce parathyroid
hormone Increase IGF-1 Improve inflammatory &
other markers
Improving Health for the Elderly through Increased Dairy Consumption
Impact Support increased dairy
consumption by the elderly Counter competition from
calcium supplements Help to maintain and increase
dairy’s prominent place in dietary guidelines
Improved health for elderly Reduce health care cost
Build Powers with Dairy Foods to Avoid Fall In the Future
Can Whey Protein Improve Glycemic Control in Type 2 Diabetes
ObjectiveInvestigate if whey proteins can be used as a natural alternative to prescription oral insulin medications for the clinical management of T 2 diabetes
HypothesisPre-meal intake of WP can lower postprandial glucose levels & improve long-term glycemic control in T 2 DM patients
How Can We Make Diet Relevant in the Age of Powerful Drugs?
Can Whey Protein Improve Glycemic Control in Type 2 Diabetes
Screening of min. 300 diabetics On-going recruitment Target 60 diabetics 3-h meal tolerance test 11 points glucose
monitoring, FFA, insulin, c-peptide 3-day controlled feeding WPI or placebo,
continuous glucose monitoring M-T, cross over
3-month free living randomized study with 2 arms WPI or placebo, 30 patients at each arm
Human clinical trials started at UCDMS Dept. of Endocrinology
Can Whey Protein Improve Glycemic Control in Type 2 Diabetes
Expected Outcomes
WP stimulates insulin secretion - will normalize insulin response in diabetics
WP lowers blood glucose levels after meals
WP achieves sustained long-term improvements in overall sugar control in diabetic patients
WP reduce diabetes related long-term complications (eye, kidney, heart, nerve pain, foot sores, etc.)
Potentially patients would be more willing to try a beneficial product natural product than a chemical product
Can Whey Protein Improve Glycemic Control in Type 2 Diabetes
Impact If whey proteins proven
beneficial diabetics are likely to become loyal long term consumers of not only whey proteins but dairy products
Potentially alternative to medications for millions of diabetics
Gain endorsement of science & health community
Translate for industry & consumer
Educate health professionals
From Science to Consumer – Whey/Milk Proteins and Diabetes
Selling WithScience
Educate regulatory
Stimulate interest of key nutrition science thought
leaders
Joint Position Statement____________
Milk proteins/dairy foods may increase insulin secretion and improve BG control
Media Advisory