HEALTHY CHICAGOCHICAGO DEPARTMENT OF PUBLIC HEALTH

Social Media1. Goal-Oriented

2. Know Your Audience

3. Website Serves as Hub

4. Develop Engaging Content Across All Channels:

Facebook WordPress LinkedIn

Twitter YouTube Foursquare

Google+ Instagram SlideShare

5. Engage in Conversations

6. Measure

7. Re-Evaluate

TIP: Links, Photos & Videos are best!

Social Media

Most Popular Hashtags 12/2012

Our Year on Twitter – Top 10 Words Used

Most tweets on a single day during CDC Twitter Chat

Twitter Chat CDC NPIN’s #NPINChat

62,350 Twitter Accounts Reached635,491 Total Potential Impressions

Chat served to highlight the STD education and testing opportunities that arise from health department and school board collaborations.

Most ReTweeted in 2012

Social Media Week#SMWChiHealth

88,629 Twitter Accounts Reached532,748 Total Potential Impressions

Panel discussed how to utilize social media to engage public, raise awareness and improve population health.

J F M A M J J A S O N D

#1 Post With Most Reach 2012

1,795 Unique Views

4,247 Total Impressions

466,339 Potential Reach

#1 Most Viral Post 2012

facebook.com/ChicagoPublicHealth

@ChiPublicHealth

Gplus.to/ChiPublicHealth

CityofChicago.org/Health

HealthyChicago@CityofChicago.org

312.747.9884