CDO Marsio

VP, Digital, Marketing and Business development, Dovre Group plc, 03/2012 – http://www.dovregroup.com/

Director, Management services, Evry AS, 10/2010 – 02/2012 http://www.evry.com/, Norwegian ICT -company

Startups and digital strategies consulting, 09/2009 – 10/2010

Director/Head of unit, eCommerce services (corporate venture) Itella Corporation, 08/2008 – 2009

Head of APAC Business development, marketing and sales, Hewlett-Packard Asia Pacific, Printing Supplies, Imaging and Printing Group (IPG), 2005 – 2008 (Singapore)

APAC Regional marketing director, Consumer and SME digital, Hewlett-Packard Asia-Pacific, 2005 (Singapore)

Senior Executive Consultant, Talent Partners Oy. Management Consulting, 2001 – 2004 http://www.talentvectia.com/en

Director, Business Development and Strategic Marketing, Fortum Corporation, 1996 – 2001 http://www.fortum.com/

Internet Industry Finland, non-profit association, Chairman of the Board 2010 – 2012

Electronic commerce Finland, non-profit association, Board member 2009

03/08/15 Mikko Marsio – Digital experience (…Chief Digital Officer)

Mikko Marsio MSc. (Tech.) Energy Technology and Business Mgmt, Helsinki University of Technology, 1997

Executive education: Internet Business Strategies, MIT Marketing Management, Columbia Business School

Digital experience since 1999

27 digital business operations and projects’

responsibilities related to online stores, omni-

channel operations, Internet of Things, online

services, digital marketing, social media,

strategies – And related software, mobile, IT

architectures and technology

Sales responsibilities up to USD 600M

OPEX accountabilities up to USD 30M

Digital strategies

03/08/15

•  Dovre Group (B2B, B2C) – Staffing business, 2012-2015 •  Business strategy with embedded digital strategy •  Capturing ideas from consumer service business (airlines, banking, hotels,

gaming) to develop international staffing business •  Hewlett-Packard Printing and Imaging (B2B, B2C), 2005-2008

•  Consumer digital & multi-channel strategy for high tech products – How to sell in complex channel model, what to sell and why to buy (outside in view)

•  SMB and Enterprise installed base, segment and solutions strategies with digital aspects including Internet of Things

•  Fortum (B2C) – Energy/Utility business, 1999-2001 •  Avoiding community corner – Home and Housing mgmt. digital services

strategy and Intelligent/Smart home strategy •  Digital services were built around content and services related to moving,

home renovation, home essential tasks and services, summer/ski cabin ownership – with and provided by over 70 external service providers

•  Vacon (B2B) – Industrial drives OEM (Consulting case), 2009-2010 •  Digital strategy for Original Equipment Manufacturing and Services •  Focus in Internet of things and digitalizing services business

•  Veikkaus (B2C) – Gaming & Gambling (Consulting case), 2003-2004 •  Business strategy with embedded digital strategy •  From product centric gambling to entertainment, sports and dreams business

Mikko Marsio – Digital experience (…Chief Digital Officer)

Online stores and omni-channel

03/08/15

•  Online store with 4-6 hour home /office delivery for inks and toners, expanded to new Asian country every fourth month (Singapore, Hong Kong, India, Malaysia, Korea,…)

•  Online - Call center integrated store and sales model covering APAC. Experience integrated with street stores (order-a-cartridge/click-a-cartridge)

•  Reseller shop-in-shop online store concept design, launch and management (Australia)

•  Automated online purchasing - Printer ink gauge software identifies ink levels - directs to purchase either direct or through resellers – Global dev. team and go-to-market model dev. and mgmt. in APAC

•  HP Global online store, supplies APAC category mgmt.

•  Home electrical equipment and supplies online store, first online store launched by Fortum in 2000.

•  Veikkaus online store and online experience growth programs, 2003-2004

•  Logistical services for online stores offering from Itella (customers Kesko, S-Ryhmä, branded consumer goods companies), 2008-2009


Internet of Things experience Connecting objects around us (electronic, electrical, non electrical)

Managed Print Services = Internet of Things http://insights.wired.com/profiles/blogs/five-lessons-for-internet-of-things-from-managed-print-services?xg_source=msg_appr_blogpost#axzz3QrMdVv00

HP Managed Print Services in a nutshell http://h20621.www2.hp.com/video-gallery/us/en/products/35A5642E-8BAD-4941-A9F9-05C391DD5597/r/video/

03/08/15

Managed print services (MPS) are services to manage a company’s document output. The main components provided are needs assessment, selective or general replacement of hardware, and the service, parts and supplies needed to operate the new and/or existing hardware . MPS tracks how the printer, fax, copier and MFP fleet is being used, the problems, and the user’s satisfaction

Experience from time when Hewlett-Packard innovated, planned and launched first versions of Managed Print Services in 2006-2008 •  Pay per Print printing solution

business expansion business owner in APAC region, part of HP Managed print services (MPS), two year sales growth over 300 %

•  Global MPS offering development team member representing HP Asia-Pacific

•  Global Print 2.0 transformation program APAC leader (part of it MPS related)

Digital strategy for Vacon plc with strong focus on equipment + software + Internet drives new service business opportunities and business models (Industrial Internet)


Online loyalty programs and gamification

03/08/15

Dovre Club Rewards (2012 - ) - Staffing •  First global rewards program in its own sector •  Points based: luxury products and resorts •  Design, build and mgmt. of outsourcing model

•  Global implementation with especial focus to North-America, Norway and Middle-East

Hewlett-Packard Original Rewards (2006 – 2008) •  Results: Member growth from 23k to 200k, revenue

coverage from USD 30M to 200M •  Points based: large variety of products and vouchers •  Development, scaling up and management in 12 APAC

countries

Driving customer behavior with gamification •  Dovre Draw – Monthly global draw to drive interest

among club members •  Traditional Chinese games as online gambling versions in

Original Rewards •  Transformation of gambling, gaming and lottery company

with multiple initiatives

Rewards


Digital services – Digitalization of analogue operations

03/08/15

Dovre Club – Large projects staffing business service (2012 - ) which takes ideas from Linkedin type profile management, airline type loyalty program and banking type self-service •  Design business strategy & Inventing new

service concept “Dovre Club” - invent, design, launch and operational service management

•  https://www.youtube.com/watch?v=66MbL57pSKo

Online printing HUB for SMB customers (2007) •  Manage all your printing essentials easily from

one place when printers and printing is not company’s top of mind

Balancion – Personal money and wealth mgmt (2009 – 2011) Startup, strategic advisor Fortum theme portals (1999-2001) for managing household moving, renovations, housing essentials – Manage and development your home and housing & Intelligent home development •  Concept designs, partnerships, operating

model & strategy


Online marketing, content management, SEO, SEM, Social media

03/08/15

Dovregroup.com company and IR pages (2012 - ) •  Company pages which utilized first wave responsive design

opportunities (identifies screen size automatically)

Dovre Group – Greatest Oil & Gas professional (2013-14) •  Global search for best world’s best oil & gas professional

•  Research questionnaire, contest prizes: sauna to your home, personal biography, F1 dream weekend in Singapore

Hewlett-Packard Home & Home office (2005 - 2008) •  Home & Home office offers, ideas, templates and instructions to

consumers to design home and life related printing projects: cards, celebrations, home management – to optimize use of home printer

•  hp.com/APAC Supplies category content management

Social media •  Linkedin (Member since Dec 3, 2003 (first 1 %))

•  Dovre Group is in top 30 most followed companies in Finland (with 1 marketing & social media headcount)

•  Utilization of Facebook, Twitter, Glassdoor, Slideshare, Google Adwords, Youtube, etc. for the benefit of business multiple cases

•  Blogging since 2009 (a bit late comer in this field…)


Management & Tools (related to digital)

03/08/15

•  Dovre Club Admin – Customized content management tools and performance dashboard

•  Dovre Group Staffing business KPI reporting

•  How do you select your online store research with over 21 000 participants. Key insight: Referrals and recommendations in all formats (2009)

•  Hewlett-Packard APAC wide key account program’s customer base analytics and online insights tool to discover sales opportunities (2006-2007)

•  Designed and built from scratch with Indian software company

•  Online user interface to discover insights

•  Implementation of box.com cloud based document management & collaboration in international context

•  Google Analytics implementations

•  Business plans and cases for a number of digital business, online store and services cases


Public influencing

03/08/15

•  Chairman of the Board, Internet Industry Finland, 2010 - 2012 Non-profit association which promotes internet related business opportunities

•  Board member, Electronic Commerce Finland, 2009, Non-profit association which promoted online store & commerce opportunities,

•  Chairman of the Steering committee, Current state of Internet in Finland research 2011. Steering committees had executive members from Sitra, Tekes, Kaupan Liitto, Finanssialan keskusliitto and Finpro

•  Internetin tila Suomessa (Current state of Internet in Finland 2011) research with Aalto Yliopisto, founder and chair of working group

•  Commentator of Internet utilization in Finland in TV2 news, Radio Suomi

•  Interviews and articles in Talouselämä, Fakta, Finpro customer magazine

•  Speaker in Digile, DiVia, Talentum Events, Linkedin, Government SaDe program, Finpro, etc. events


CDO Marsio

Documents

Transcript of CDO Marsio