CDG MENA Conference Samsung
Transcript of CDG MENA Conference Samsung
![Page 1: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/1.jpg)
CDG MENA ConferenceSamsung
![Page 2: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/2.jpg)
I
Ⅱ
Samsung Global Update
3G Technology Roadmap
IV Why Samsung 3G ?
III 3G Service Roadmap
![Page 3: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/3.jpg)
I. Samsung Global Update
![Page 4: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/4.jpg)
Digital Media26%
LCD15%
Digital Appliance6%
Telecom25%
Semiconductor28%
Breakdown
Samsung Electronics – Corporate Overview
2006$ 81BRevenue
Market Cap $ 84B
Employees: 170,000
R&D Investment: $6.0B (2006)
Brand Value $16.2B (#20)
Revenue Growth
‘05‘05‘01‘01 ‘02‘02 ‘03‘03 ‘04‘04
35.035.049.649.6
54.154.1
79.579.578.578.5
‘06‘06
$81B$81B
Note: Revenues based on consolidated data
![Page 5: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/5.jpg)
Brand Value
(Source : )
2002 2003 2004 2005 20062002 2003 2004 2005 2006
10.812.6
15.0
Brand ValueBrand Value$16.2B
8.3
Rising Samsung brand equityYear 2005Year 2005
Year 2006Year 2006
![Page 6: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/6.jpg)
Sponsorships
Worldwide TOP Olympics Sponsor
Sponsorships
LPGANASCAR
Chelsea FCGlobal Outdoor
![Page 7: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/7.jpg)
II. 3G Technology Roadmap
![Page 8: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/8.jpg)
Data rate
9.6K
14.4K
144K
384K
2M
IS-95B
1xEV-DOVideo Phone(384 Kbps)
IS- 95GSM
64K
cdma2000 1x
20M
50M
100M
GPRS
HSDPA
WCDMA
3.5G(HPi)
4G
1995 1996 1998 1999 2000 2002 2003 2005 2007 2009 2011 2013
VOD(144kbps)VOD(144kbps)
Internet Service (58Kbps)Internet Service (58Kbps)
※ Source: MIC IT New Growth Strategy(’0
DigitalizationDigitalization High Data RateHigh Data Rate Broadband/MultimediaBroadband/Multimedia High IntellHigh Intelli
Voice & SMS
Multimedia
Technology Trends
![Page 9: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/9.jpg)
Modem
ARM9(200MHZ)
3~10G HDD1~3G Flash
ARM11(400MHZ)
10~20G HDD3~10G Flash
DVB-H
Wireless Access Tech
DMB
1x DO Rev.0 1x DO Rev.A
WEDGE/HSDPA/TD-SCDMA
Individual Access Tech(WAN, LAN, PAN)
CPU/Storage
High Quality Camera(5M → 10M)
3D CameraIR CameraCamera
05 06 07 08 09 10 11 12 13
W-CDMA
EDGE
1x DO Rev.B
HSUPA4G
Convergence Access Tech(Unified RF/BB/MAC, Unified Antenna)
4G Convergence Access Tech
Strong ARM (~ 1GHZ)
Over 20G HDDOver 10G Flash
TFT/OLED LCD(Wide LCD, 3D LCD) Flexible DisplayDisplay Ubiquitous Wearable
S-DMB Convergence of S-DMB & T-DMBT-DMB
Media FLO
Multi Mode & Multi BandDMB 4G
Device Technology Trends
![Page 10: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/10.jpg)
III. 3G Service Roadmap
![Page 11: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/11.jpg)
Video Sharing/Video Telephony
Mobile Broadcasting/Video on Demand
Voice
Push-to-Talk/Presence/IM
E-mailWeb
SMS
VoIP
MMS
3.5GRev.A~B
4G
Generation
2G CDM
2.5G CDMA
3G 1x DORev. 0
Data Rate
Data
□ Mobile SVC Roadmap Summary
Mobile SVC Roadmap summary
![Page 12: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/12.jpg)
SK Telecom Data SVC : Music SVC, Mobile Blog, 3D Game Portal
$16Mil$16Mil
$13Mil$13Mil
Latest SVC in other market
![Page 13: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/13.jpg)
Samsung launched V310 in 2003, the world first Video Calling Phone
Real Time Video & Audio Transmission via CDMA 1x/EVDO/W-CDMA Packet Network
Gatekeeper
SGW (SIP-H.232)
IP Multimedia System
Codec. Video (H.263, MPEG-4, H.264). Audio (AAC, MP3, G.723.1, AMR). H.323, SIP, 3G-324M. RTP/RTCP, RTSPProtocol
GK, SIP Server
. Identification, . Charging
. H.323, SIP Technology
. H.323, SIP, 3G-324MSGW
Video Conferencing
2005 2010 2015
[V310]
Two way Video Telephony
-TV/ Monitor Output
-Real Image/Avatar Communication
Multi Video Telephony
- Multi Language Translation
-Voice Recognition
Hologram Video Telephony
-Video Telephony using Hologram w/ Thin Display Handset
2003
Multimedia (Video Calling)
![Page 14: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/14.jpg)
W-Postcard
Image Zoomer
Overcoming Size limitation→ Higher Mega picture need to be
seen bigger LCD. → Intuitive image navigation on
zoomed image→ Zooming using natural hand
movements / keypad / touchpadOptions
Sending Handwritten Messages, not Typed!→ Writing or Drawing anything → Taking Pix on it and Digitizing→ Combining with any images→ Wireless PostcardValue-added image based feature→ Send personal message created in an
instant→ Convey more than word→ Increase the usage of MMS
MMS MMS Dictation
My Photo Diary
Creating Personal Diary with own Picture and Video→ Using more camera features→ Using more scheduler
Keep camera phone as more DSC→ Diversify Camera/Camcorder Usage→ Enhance the visualization experience
for Camera/Camcorder images in HS
Speech to Text input for easier SMS/MMS composeLinking to any Image based feature→ My Diary, Image Zoomer etcEasy Composing, More Messaging→ Increase MMS usage by easy composing
“Where Are you?”
Where Are you?
OK Back
ADAPT DIGITS
Messaging
![Page 15: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/15.jpg)
Direct Photo Printing
On-Line Photo Printing
Provide true DSC experience→ 1.3 Mega or higher camera phone
can print DSC compatible quality print→ Improved Picture & Print Quality Mgt
solution→ Various ways to print: USB, Memory
Card, BT, IrDA, KioskDriving people to camera phone and taking more picture→ Take more pictures to print→ Increase sharing pictures to print
User can access on-line photo printing by using on-line MMS folder.→ Support any size over 128 x 96→ Wallet size: $0.25
3 x 5 inch: $0.17 → Upload Time: about 9 sec (1160 x 864)Carrier takes the arm with on-line photo site and delivery company.→ Mail delivery charge : $1 Create greater demand for taking pictures and using Data serviceProvide the easiest way to use Mobile phone pictures
*4700On-Line Print
*4700
Imaging
![Page 16: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/16.jpg)
IV. WHY SAMSUNG 3G ?
![Page 17: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/17.jpg)
Effective combination of each driver will stimulate 3G market expansion
Reasonable Price Long Battery Life Compact & Handy SizeDiverse Product Range
• Fixed Price Plan (Service bundling)• Carrier’s Promotion
Attractive Price Plan• Video Streaming : VOD, MOD
• Video Telephony• Live TV
Premium Multimedia ServicesPremium Multimedia Services
Higher Bandwidth Data CapabilityFull Coverage of Network2.5G Compatibility
3G Market Drivers
![Page 18: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/18.jpg)
VideoMessaging
VideoTelephony Video
Streaming
3G Basic Features 3G Basic Features
OperatorPerspectiveOperatorPerspective
ConsumerPerspectiveConsumerPerspective
Premium Multimedia Optimal Hardware
Ideal 3G Handset
• Compact Size• Diversified form-factor• Optimized for Multimedia
• Display Leadership• Camera Innovation• Sound Innovation• Expansive Storage
![Page 19: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/19.jpg)
Rev. ARev. AModel : Ace, Commando’08 First Rev.A
EVDOEVDOModel : A940’05.11 First EVDO
(VOD/MOD)1x VOD1x VODModel : A700’04.7 First VOD
1. Technology Leadership : First-to-Market Products
CDMA 1xCDMA 1xModel : A500, N400 ’02.8 First CDMA 1x
![Page 20: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/20.jpg)
Synergy by Vertical Integration for Superior Performance
CameraModule
SMART MediaMemory CardChipsetsMemory
RF/PAMFilters
Vertical Integration
LCD
Battery
SamsungMobile
Leading Convergence toAlign with Future Sprint Services
“Leveraging Company Synergies”
1. Technology Leadership: Vertical Integration
Electro Mechanics
Multimedia specialties(Television, Audio, PC)
![Page 21: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/21.jpg)
Samsung supports high-resolution color, larger-than-average displays
262K TFT LCD
176x220 pixels
128x160 pixels65K OLED LCD
16M QVGA LCD320x240 pixels
2. Multimedia LeadershipDisplay Innovation
![Page 22: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/22.jpg)
Optical CameraOptical Camera
V7800V7800
Optical ZoomOptical Zoom
Mega
Easy to UseEasy to Use
D900D900
CamcorderCamcorder
Mega
All-in-onefor BusinessAll-in-onefor Business
D600D600
CompactCompact
Mega
World’s 1st
5 Mega PixelWorld’s 1st
5 Mega Pixel
B600B600
16M QVGA LCD16M QVGA LCD
Mega
Camera Innovation2. Multimedia Leadership
![Page 23: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/23.jpg)
Samsung has the global leadership in sound quality through technology innovation
Digital Power Amp 3D Stereo Sound
Various Audio Format
Sound Equalizer / SRS WOW
Sound Innovation2. Multimedia Leadership
![Page 24: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/24.jpg)
Providing the best of various storage options to enhance user benefit & maximize multimedia experience
SGH-D500Maximum:96 MB
SPH-V5400World’s 1st 1.5GB HDD
SD / mini SDTransflash / RS-MMC
Expansive Storage option2. Multimedia Leadership
![Page 25: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/25.jpg)
Consumers’ taste for fashion diversified and rapidly changingDeveloping diverse platforms as well as leveraging folder leadership
3. Design Leadership
![Page 26: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/26.jpg)
Dynamic design to enhance Multimedia Experience Designs for ‘Exclusives’ continue to be explored
Horizontal Viewer with Wide Screen Real Camera
Dual FaceEasy-to-Use Camcorder Function
3. Design Leadership
![Page 27: CDG MENA Conference Samsung](https://reader030.fdocuments.us/reader030/viewer/2022012704/61a5ed255451e572e6171e21/html5/thumbnails/27.jpg)