CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second...

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CDG CDMA Seminar October 2003 Slide 1 Corporate Overview June 30, 2003 CDG CDMA Seminar Washington DC Dr. Roberto Padovani EVP & CTO, QUALCOMM Incorporated October 16, 2003

Transcript of CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second...

Page 1: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 1

Corporate OverviewJune 30, 2003

CDG CDMA SeminarWashington DC

Dr. Roberto PadovaniEVP & CTO, QUALCOMM Incorporated

October 16, 2003

Page 2: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 2

Content and Applications are the New Drivers for the Wireless Market

CDMA2000 1XCDMA2000 1XMore Capacity, High Speed Data

Capacity/Quality

Roaming

Mobility

AMPS

TDMAGSMPDC

cdmaOneIS-95A

cdmaOne IS-95B

cdmaOne IS-95B

Medium Speed Data

Time

Multi-ModeMulti-Mode

Global Roaming

1G 2G 3G2.5G

Multi-BandMulti-Band

Multi-NetworkMulti-NetworkGPRSGPRS

CDMA2000 1xEVCDMA2000 1xEV

WCDMAWCDMA

Page 3: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 3

CDMA: The Beginning

• November 1988– CDMA Cellular Concept

• November 1989– San Diego CDMA Open Demonstration– Power control, Rake Receiver, Soft Handoff

• February 1990– NYNEX and QUALCOMM

successfully demonstrate CDMA in New York City

Page 4: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 4

CDMA Capacity Testing

• 1991– QUALCOMM successfully

performs large scale capacity tests in San Diego

• 1992– US West orders the first

CDMA network equipment

Page 5: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 5

CDMA Launches

• 1994– CDMA introduced at CTIA– First Korean CDMA system unveiled– Sprint PCS adopts CDMA

• 1995– CDMA standardized for US PCS– First commercial launch of

cdmaOne (Hutchison Telecom, HK)

Page 6: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 6

CDMA Goes Global

• 1998 – TIA endorses CDMA2000 to be 3G solution for ITU– LG Telecom launches first CDMA data services– CDMA2000 submitted to ITU as part of the IMT-2000

process for global 3G standards– Over 12.5M subscribers in 30 countries– First HDR (1xEV-DO) demonstration

• 1999– Japan’s nationwide rollout of

cdmaOne concludes– China Unicom joins CDG and

announces plans for commercial services

– 83 Operators In 35 Nations

Page 7: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 7

CDMA Moves to Commercial 3G

• 2000 – Japan’s IDO and DDI start nationwide

64 kbps CDMA packet data service– IUSACELL becomes first Latin

American carrier to offer wireless internet services

– QUALCOMM, Samsung and Sprint PCS make first 3G CDMA2000 1X voice call

– Lucent and QUALCOMM complete the first 153 kbps 3G CDMA2000 data call

– QUALCOMM and Sprint commence U.S. trials for 3G CDMA 1X solution

– SK Telecom launches world’s first 3G CDMA2000 commercial service

3G CDMA

Page 8: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 8

3G CDMA Growth Continues

• 2001– CDMA surpasses 100 million global subscribers– QUALCOMM and Nortel Networks Conduct

Industry's First Mobile IP Call – QUALCOMM, SchlumbergerSema and Samsung

Demonstrate CDMA/GSM Roaming Using R-UIM-Enabled CDMA Handsets

– NTT DoCoMo launches first WCDMA network (not compliant with 3GPP release 99)

– KDDI Announces Successful Completion of CDMA2000 1xEV-DO Trial with QUALCOMM, Hitachi, Sony and Kyocera

– ITU Recognizes CDMA2000 1xEV-DO as an IMT-2000 Standard

Page 9: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 9

CDMA2000 1xEV-DO Commercially Deployed

• 2002 – SK Telecom launches world’s first

CDMA2000 1xEV-DO Network– China Unicom announces nationwide roll-

out of CDMA – reaches 7 million subscribers by year-end

– KDDI launches CDMA2000 network in Japan

– Vivo (Brasilcel) launches CDMA2000 network in Brazil

– CDMA2000 reaches 30 million subscriber mark

– J-Phone launches second WCDMA network in Japan

Page 10: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 10

Today

• 2003 – “3” Hutchison launches first UMTS networks

in Italy and the UK (3GPP release 99 compliant)

– CDMA2000 surpasses 50 million subscriber milestone

– Reliance Infocomm in India launches CDMA2000 network and reaches 5 million subscribers in less than 5 months

– QUALCOMM and China Unicom Successfully Complete First Phase of GSM1x Technology Trial

– Verizon Wireless launches 1xEV-DO network– KDDI reaches 10 million CDMA2000

subscribers

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CDG CDMA Seminar October 2003

Slide 11

Voice Capacity Per Sector (5 MHz)

0

20

40

60

80

100

120

140

160

180

200

1980s 1995 1998 2001 2003 2004

Erla

ngs/

Sect

or

AMPS

cdmaOne IS-95

QCELP 13kEVRC

CDMA2000 1X

SMV

EVRC

Dual ReceiveDiversity

CDMA Voice Capacity Evolution

Page 12: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 12

Rx Diversity• Two antennas and two receivers in the phone. • 50 times as much voice traffic as analog systems in the

same amount of spectrum.• Increased Data Throughput

Cellular Arm,800 MHz

PCS Arm, 1900 MHz

Grounding Pad

Antenna Feed Pad

External Whip Antenna

Page 13: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 13

Field Test Results at Cellular Band 800 MHz

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

-14 -12 -10 -8 -6 -4 -2 0 2

Forward TX Power, dBp

Div

ersi

ty G

ain,

dB

DowntownHighwayResidential

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CDG CDMA Seminar October 2003

Slide 14

Internet Evolution: Bandwidth

1970 1975 1980 1985 1990 1995 2000 2005

Bandwidth (bps)

Fixed Internet

Wireless Internet

3001200

24009.6k

28.8k56k128k

3M Cable9M ADSL

9.6k14.4k

64k150k

306k

2.4M

100

1,000

100,000

1,000,000

10,000,000

100,000,000

10,000

3G3G

Page 15: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 15

CDMA Data Capacity Evolution

Assumptions2002 1X and 1xEV-DO 2003 1xEV-DO Dual Antenna Mobile Diversity2004 1X Dual Antenna Mobile Diversity2005 1xEV-DO Release A + Equalizer

Data Capacity per Sector (5 MHz)

0

1,000

2,000

3,000

4,000

5,000

2002 2003 2004 2005

Avg

Sec

tor T

hrou

ghpu

t (k

bps)

1X 1xEV-DO

Page 16: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 16

It’s a Boy!

Push to Talk

Photo Sharing

Email

Position Location

Video Monitoring

Voice Was the First Killer App of Wireless Non-voice Applications Will Drive Wireless Growth

Entertainment

Ring Tones

News

Single & Multiplayer

Gaming

Video Telephony

Page 17: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 17

Mobile Cinema News Broadcasting

KaraokeMusic On Demand

Live Traffic Video

CDMA2000 1xEV-DO Applications1xEV-DO is a new media and culture rather than a technology

Page 18: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 18

1xEV-DO Inter-User QoS• Inter-user QoS (differentiate users):

– Enables system to treat various users with different levels of priority– Tiered pricing plans for different classes of users (Gold, Silver, Bronze)

Page 19: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 19

1xEV-DO Intra-User QoS• Intra-user QoS (differentiate applications):

– Applications can be treated with different priority based on thedelay requirements

– Delay sensitive traffic can have higher priority– Optimal user experience for various types of applications– Applicable to one user’s traffic as well as across all users

Page 20: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 20

1xEV-DO Broadcast• 1xEV-DO Broadcast

– Multiple channels of content can be distributed to many users at the same time

– Efficient method to distribute content in a cellular environment– Users may choose various content based on pricing plans

Page 21: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 21

UCSD Campus CyberShuttle• UCSD 1xEV-DO Test Site • Cyber Shuttle

– Cdma2000 1xEV-DO to moving bus– 802.11b distribution within bus

• Regular campus and off-campus service

Page 22: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 22

UCSD Stroke Center Clinical Study, Dr. Pat Lyden, Director

• Need: Diagnose and treat stroke victims • Special circumstances

– A few trained specialists – Narrow window of opportunity for intervention < 3 Hrs.– Stroke patients may be at remote locations

• Solution– High resolution, low jitter video diagnosis tool– End-to-end QoS management– Video delivered over CDMA 2000 1x EV-DO to specialists– Viewing station –standard laptop with 1xEV-DO modems

Page 23: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 23

UCSD Stroke Center Setup

Page 24: CDG CDMA Seminarcdg.org/news/events/cdmaseminar/031016/padovani.pdf · – J-Phone launches second WCDMA network in Japan . CDG CDMA Seminar October 2003 Slide 10 Today

CDG CDMA Seminar October 2003

Slide 24

Thank You