CD121.pdf

Ulf Bonfert / hybris Partner enablement

Month 10, 2013

CD 121: SAP hybris B2C/B2B commerce - Building an omni-channel commerce solution

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Agenda

WHO IS HYBRIS?

The new kid on the block, who are we as a company?

OMNI-CHANNEL WHAT?

Omni-channel commerce, the new enterprise software category

INSTALLATION & DEPLOYMENT MODELS FOR HYBRIS

Typical production topologies

HYBRIS IN THE SAP CONTEXT

Best practices and learnings from existing common customer base

1 2 3 4 OUTLOOK INTEGRATION ROADMAP

What does the hybris acquisition mean

5

WHO IS HYBRIS?


OMNI-CHANNEL

COMMERCE PLATFORM #1 Fastest growing, most

advanced commerce

platform - enabling next

generation customer

engagement

ENTERPRISE

APPLICATIONS

40 years of

business software

leadership and

solutions expertise

#1

SAP AND HYBRIS Powering the Future of Customer Engagement

„hybris helps businesses on every continent

sell more goods, services an digital content

through every touchpoint, channel and

device. hybris delivers OmniCommerceTM:

Enterprise software and on-demand solutions

for unified commerce processes and

commerce-focused master data management

that give a business a single view of ist

customers, products and orders, and ist

customers a single view of the business.“


Combining the Best of Both Companies to Enable the Most

Optimized Omni-Channel Commerce Businesses

hybris’ industry leading omni-channel commerce solutions combined with SAP’s strength in enterprise applications and technology will enable businesses to optimize both customer engagement and their business across all customer touchpoints.

Powered by SAP HANA

Database and Technology

Cloud | Speed & Agility

Applications |

Analytics | Insight & Analysis

Mobile | Usability & Convenience

Database and Technology

24 Industries

11

Lin

es

of

Bu

sin

es

s

Go to

Market

SAP HYBRIS

Store/Branch

Systems

ERP WMS

CRM

Single View of:

Core Process Orchestration

Stock Location

Customers

Single View of:

Vendor / Supplier

Product

Omni-channel what?


hybris Commerce Suite from a collection of point solutions to a

modular, homogeneous, omni-channel platform

ERP

BACK END

WAREHOUSE

PLM

CRM DATA

POOLS

SUPPLIERS

WEB CALL

CENTER

CONSOLE MOBILE POS SOCIAL TV PRINT

ORDER MANAGEMENT

PLATFORM

MASTER DATA

OMNI-CHANNEL LOGIC

OMNI-CHANNEL TOUCH POINTS


hybris Commerce Suite in an SAP Context

BACK END

WEB CALL

CENTER

CONSOLE MOBILE POS SOCIAL TV PRINT

ORDER MANAGEMENT

PLATFORM

MASTER DATA

OMNI-CHANNEL LOGIC

OMNI-CHANNEL TOUCH POINTS

ERP

WMS

IS/RETAIL

CRM SAP MDM /

HANA

SUPPLIERS

Installation and deployment

models for hybris


hybris product portfolio


Major open source components

Spring Framework

includes Spring Core,

Spring AOP, Spring MVC,

Spring Security, Spring

Integration, etc.

Apache Tomcat

ZK Framework

Apache Solr

Ehcache

Hibernate Validator

Apache Ant

Jasper Reports


System architecture - Layers

DATABASE

Application server

WEB SERVER

DAM SEARCH ENGINE

hybris

recommends

http://www.oracle.com/


Typical production architecture

3 layers

Scalability

Split BO/FO

No single point of

failure for website

hybris in the SAP context Overview


Integration scenarios

SAP EPC (Price)

SAP MDM (Article-/Productdata)

Synch of order, product, price, stock data

Batch processes to load data into hybris

Data enhancement process within hybris

Real time calculation of carts

Including SAP CRM

Or any other SAP modules/products

B2B real time price handling

Payment transaction handling

TYPICAL SIMPLE INTEGRATION MORE ADVANCED INTEGRATION


Common challenges for integration scenarios

How to deal

with

overlapping

functionalities?

Asynchronous

or

synchronous

interfaces

Which system

is master of

record?

Handling for

SAP system

outages

hybris in the SAP context Technical integration solutions


How to connect from hybris to SAP?

Depending on the use cases there are

multiple ways of integrating to SAP:

Economic 1:1 connections

via SAP JCo (SAP Java Connector)

via hybris SAP Interface (based on SAP JCo)

Enterprise-wide integration platforms:

via SAP Business Connector

via Message Broker / SAP XI / SAP PI


SAP Java Connector (JCo)

BAPI

IDoc

Synchronous, e.g. availability check

Asynchronous, e.g. periodic master data

import

Cronjob

SA

P JCo

(Java Connector)

via RFC

HY

BR

IS


SAP Java Connector (SAP JCo)

BAPI_SALESORDER_SIMULATE Simulate order

BAPI_SALESORDER_CREATEFR.. Create order

BAPI_SALESORDER_GETSTATUS Order status

IDoc Customer data

Customized SAP Program

Stock data

SOAP

HY

BR

IS

SA

P JCo

(Java Connector)

via RFC


SAP PI/XI

Various data exchange

possibilities:

RFC, IDoc, File, ..

Adapter

SOAP, JMS, JDBC, ..

Adapter

Interface adapter for

internal data mapping

(e.g. IDoc to XML)

Independent of format Successfully used by

the majority of

customers with an SAP

backend

SAP PI/XI


SAP XI/PI

BAPI_SALESORDER_SIMULATE Simulate order

BAPI_SALESORDER_CREATEFR.. Create order

BAPI_SALESORDER_GETSTATUS Order status

IDoc Customer data

Customized SAP Program

Stock data

SAP XI

SOAP

HY

BR

IS

SA

P


Reference example I – Migros PIM/PCM

ARTMAS

INFREC

COND_A

BOMMAT

ZLINKOND

MMAPPI

Synchronization: 50’000 to 200’000 objects / hour

PIM

(hybris)

GDST

Oracle DB

P11

P12

P94


Reference example II – Commerce at B/S/H

Outlook integration roadmap


Key Integration Takeaways

The current SAP solution for

multi-channel will be replaced

by hybris

#1 hybris will remain independent

with an independent product

roadmap

#2

We are looking to accelerate

the hybris roadmap based on

existing SAP resources

#3 We will productise integration

templates to existing key SAP

applications and technologies

#4


‘Integration’ is not just about Technology or Data Exchange

Integration focus

across three areas

• Technologies

• Applications

• Resources

Varying levels of

‘integration’

considered

• Bundle

• Lightweight integration, potentially through hybris Extend

• Traditional Data Exchange

• Phase out

Focus simultaneously

on Integration as well

as Innovation

Make best use of emerging

SAP technologies and

solutions


Guiding Principles for Integration

hybris as well as SAP will continue to drive an independent roadmap

• Solution overlaps will remain

• With playbooks for preferred ‘set up’

• Transparency of mutual roadmaps between organisations

• Consider use of mutual technologies to drive innovation

hybris will remain “backend agnostic”

hybris/SAP integration will be loosely coupled and template based

• Adaptable for customer specific scenarios

• Start with generic interfaces to address as many customer scenarios, as early as possible

• Built with joint customers

SAP will provide the majority of the integration work

Minimising the impact on the hybris roadmap

Q&A

? ?

? ?

?

? ?


Further Information

hybris public web

www.hybris.com

hybris Education and Certification Opportunities

http://academy.hybris.com/Categories/Trainings/ hybris-Essentials-Online/ p/hyEssOnl

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