CCx pres Spring campaign 2014 (Final) - Page...

Ayanda

• Soft gel manufacturer since 1992 and ConCordix since 2010

• ConCordix® is a patented format of supplement unique to Ayanda

• High competence on complex suspensions and full-service deliveries to our customers (including packing)

• Highest standards in our production facilities and internal standards that exceed those of pharmaceutical companies

• ConCordix is an award winning product:

• Awards won in the US as best finished product and best new product

• Best new product (Higher Nature, Health Food Business Magazine 2013)

Ayanda strives to be in the forefront of the business

Production site at Andenes – solely committed to ConCordix

• State of the art production technologies • Progressive formulas scientifically proven though numerous clinical studies

• (by Norwegian University of Science and Technology (NTNU), Dept of Biotechnology/NOBIPOL and Faculty of Natural Sciences and Technology)

• Compliance with strictest regulatory standards • One-of-a- kind expertise on the ConCordix technology; opportunities, demands,

challenges and limitations • Produced in a nordic climate – above the Arctic circle

44% improved bio availability*

Twice as fast uptake**

No artificial ingredients

No sugar

Freshness over time guaranteed

Combination of oil and water solubles in one soft drop

Easy to swallow for everyone

High potency in each soft drop

Individually packaged

*Compared to capsules, based on research published in article in Eur. J. Lipid Sci Technology 2011 **Compared to capsules, based on research above *** Recommended Daily Allowance

...innovation in practice

No water required

One soft drop can accommodate RDA***

All natural ingredients

Flexibility

No reflux

Halal and kosher compliant

ConCordix® emulsion principle; NO REFLUX due to sustained emulsion in gastric juice

ConCordix® emulsion stays evenly dispersed in gastric juice – no reflux

Fatty acids in soft gels released in gastric juice – continuous phase on top

Structure of the ConCordix® Gel Emulsion :

What is

Gel: Water and protein matrix

Water soluble Ingredient:eg Vitamins

Oil soluble ingredient:eg

Omega 3

Technology?

• As well as oil ingredients like Omega 3, water soluble ingredients such as vitamins can be contained in the gel.

The final appearance of the product is a soft fruity Jelly

ConCordix® technology increases the uptake of active ingredients into the blood

• In 2011, an independent clinical study was conducted to compare the bio-availability of Omega 3 constituents, DHA and EPA delivered by two different delivery forms, Soft Gel caps and gelled emulsions (ConCordix ®).

• The study was conducted in the Norwegian University of Science and Technology by Dr. Ingvild J. Haug and published in the European Journal of Lipid Science Technology (2011, 113, 137-145).

• This study concluded on that 44% more DHA and EPA was transferred into the blood with ConCordix® than with Soft Gels;

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Bioavailability

Proven higher compliance through clinical studies – kids keep taking their ConCordix!

• In 2012 an independent study investigating compliance rates was conducted amongst 423 8yr old children in a leading Scandinavian hospital. Groups of children were asked to take either soft gels or ConCordix® for 16 weeks.

• 87.5% of the children finished the trial (taking 4 ConCordix softdrops every day for 16 weeks)

• In two previous clinical trials using the same protocol with softgels, only 22.5% on average finished the trial (taking 4 softgels every day for 16 weeks)

• Kids are more likely to continue taking ConCordix® because they do not need water, they are chewable and taste very well.

• ConCordix® provides a very strong solution for mothers who want to give their children vitamin supplements over a period of time.

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Children still taking supplement after 16 weeks %

Compliance

If you compare ConCordix® to a typical vitamin gummy bear, you will find distinctive differences!

We want the supplements to be efficient, healthy and natural

- Increased consumer focus on healthy and natural foods and supplements, ConCordix® answer to the demand

- You have to take between 4 and 9 gummybears to meet the same level of Omega-3 as in ONE ConCordix®

- ConCordix® is sweet by natural sweetners – no sugar added

It tastes so good, so kids keep eating them every day

In a focus group consisting of kids aged 3-8 and their moms;

- 78% of the kids loved or liked it

- 88% of the youngest kids (3-5) loved it

- 59% of the moms loved or liked it

- Kids kept asking for more – «it tastes like candy!»

- Moms happy to see the supplement being consumed as if it was a treat

- NO fishy aftertaste

..so we can say: Preferred by moms – Loved by kids

*Study performed by Get Insight, May 2012

LIKE/LOVEDislike/Hate

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Summary of Evidential Benefits

• Emulsion delivers 44% more of the active ingredients into blood.

• Gel matrix allows nasty tastes to be masked.

• 78% of kids liked or loved taste

• The taste and chewable nature means kids are more likely to continue taking ConCordix®.

Balanced Omega-3: • Omega-3 is good for the brain, heart, vision, cardiac function and blood pressure • The most acknowledged supplement in the western world (with the most studies to

support the benefits)

Introducing the 12 standard products....

Balanced omega-3: A high EPA/DHA product that uses a high quality fish oil to reach the desired levels. Premium level. 342 mg omega-3 (EPA 174 mg, DHA 114 mg)

Balanced omega-3, lower dosage: A very good product that can be producted at a lower cost. 198 mg omega-3 (EPA 90 mg, DHA 57 mg)

High DHA: We have consentrated on bringing the DHA level to a maximum. Premium product. 360 mg omega-3 (EPA 60 mg, DHA 258 mg)

Omega-3 and vitamin D3: • Omega-3 is good for the brain, heart, vision, cardiac function and blood pressure • O-3 is the most acknowledged supplement in the western world (with the most studies

to support the benefits) • Vitamin D3 is the sunshine vitamin and helps strengthening the immune system • Recent studies show that most northern Europeans suffer from a vitamin D3 deficiency

and will benefit from taking a supplement containing vitamin D3


For adults: A high EPA/DHA product that uses a high quality fish oil to reach the desired levels, as well as a good quantity of vitamin D3 340 mg omega-3 (EPA 170 mg, DHA 110 mg), 10 mcg vitamin D3

For kids: Vitamin D3 is good for maintenance and strengthening of bones and teeth with growing kids. Combining it with O-3 makes a superb product for children’s health. 295 mg omega-3 (EPA 70 mg, DHA 180 mg), 5 mcg vitamin D3

Vitamin D3: • The sunshine vitamin that helps

maintain and strengthen the immune system

• Also good for bones and teeth


Vitamin D3: The amount of vitamin D3 in this product is max of what is recommended as the daily dosage and is therefore perfect for maximum benefits. 25 mcg vitamin D3

CoQ10: • The nutrient co-enzyme Q10

boosts cellular energy production and is decribed as the body’s biochemical spark plug.

• It contributes to a healthy blood pressure and studies also show that it is beneficial for male fertiliy.

• Bodybuilding, sports and any other strenuous activity will benefit from CoQ10 supplementation because it builds more energy in each cell

CoQ10: Although CoQ10 does not have any authorized EFSA claims per now, CoQ10 supplementation has been shown to help with many diseases and health conditions due to its antioxidant properties. CoQ10 is commenly recommended by doctors for patients taking statins (cholesterol lowering medication) 100 mg CoQ10

For all ages: • For an aging body the key is to maintain good health and most need a supplement to

help • Young teens often need help with consentration and focus, as well as keeping the skin

looking great


Women 50+: This product is beneficial for women post menopause and gives a good addition of the key supplements needed to maintain good health also at a mature age. Vitamin D3 and K2 is a super combination to maintain bone health. A great combination of ingredients give health benefits such as strengthening of the immune system, maintenance of heart, eye and brain. 151 mg EPA, 99 mg DHA, 296mg omega-3, 600mcgRE vitamin A, 10mcg vitamin D3, 5 mg-a-TE vitamin E, 45 mcg vitamin K2 MK7 Teen beauty: A product that is combining clear health benefits with beauty features. Includes zinc and selenium to tackle acne challenge 55 mg EPA, 35 mg DHA, 125mg omega-3 (25% TG1812); 75 mg Argan oil (5% olje); 166 mcgRE vitamin A; 10 mg-a-TE vitamin E; 25 mcg selenium; 2 mg zinc

Energy: • We all need some extra energy from time to time. Either to prepare for a tough work

out or a normal active day


Pre-work out: Bodybuilding, sports and any other strenuous activity will benefit from CoQ10 supplementation because it builds more energy in each cell. Combining this with caffeine and vitamins makes this a product that will enhance the results of your work out. Caffeine 100 mg, CoQ10 30mg, Vitamin E 12 mg, Vitamin B12 9mg

Daily energy: Caffeine does not have EFSA authorized claims, but are known to improve mental altertness and performance, as well as reduce drowsiness. Vitamin E strengthens the immune system and vitamin B12 is making red blood cells, keeping the nervous system healthy and helps release energy from the food we eat. Caffeine 100 mg,Vitamin E 12 mg, Vitamin B12 9mg

Shining Eyes: • A product specifically developed to

maintain and strengthen eye health • The product is inspired by

AREDS2* • Lutein is an anti-oxidant that helps

keep the eyes healthy


Healthy eyes: Althoug Lutein does not have an authorized EFSA claim yet, research indicates that it can help in preventing AMD (age-related macular Degeneration), one of the major causes of loss of vision in the Western World. Our eyes need vitamin A as it is involved in the production of a chemical called visual purple, which helps us to see in dim light. Vitamin E and zink work with strengthening the immune system and zeaxanthin supports lutein and can also help improve vision of those afflicted with AMD. 30 mg vitamin E, 10 mg zinc, Lutein 10mg, zeaxanthin 2mg (+ vitamin A)

*AREDS=Age related eye desease study

Thank you

Email: [email protected]: 888-648-2468

CCx pres Spring campaign 2014 (Final) - Page...

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