CCN Webinar #1 - Kick Off
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Transcript of CCN Webinar #1 - Kick Off
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building the future they wan
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Campus Conservation Nationals aims to
engage, educate, motivate, and empower studentsto conserve electricity and water in their
residences!
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Agenda !!Overview of CCN goals and 2010 Success The importance of organizers Review Rules of the Road Review group competitionsData requirements Webinars schedule Letter of CommitmentPress release and marketing plan Organizing Students Dorm Captains#
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CCN 2010 was the first real-time
nationwide building energy and water
use reduction competition in history!
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CCN
2010Results
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40%
43%
44%
51%
51%
56%
65%
73%
78%
86%
0% 100%
Kick-offevent
Arclesonline
Guerillamarkeng
Eventsduringcompeon
Adsoncollegewebsite
Tabling
Arclesincollegenewspaper
Email
SocialnetworkingsitesPosters/fliers
Two attributes of organizers significantly related to % electricity reduction1. Participation in survey2. Participation in CCN conference calls****Both are surrogate measures of degree of organizer commitment
Organizing Strategies
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Rules of Engagement !Dates: February 6th through April 23rd, 2012
Structure: Competition window
Competition Period: 3-week competition during the window!Buildings: Residence halls only, as many as you choose##Baseline: You choose, we recommend previous 2 weeks
Data: Manual data submissions, at leastonce per week#Confirmation: Respond confirming number of buildings andcompetition dates no later than December 2nd.
#
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Schools can choose to compete in
different categories
!Residence hall vs. residence hall #Regional
#Peer group competition#!#All Savings entered into theNational Gigawatt Challenge!
!
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Participating Schools!!!
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Participants will use Building Dashboard to
track consumption and competition rank, and
communicate with occupants and organizers!www.buildingdashboard.net/ccn2012!
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Reading meters manually versus
utilizing an energy management system!
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Student organizers! Sustainability staff!
Facilities staff! Residential life!
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Letter of Commitment
Get signed by key
stakeholders.
Build your campus coalition !
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CoreCCNTeam
1. You(TeamLead)2. LogiscsandTechnicalManager3. DormCaptainManager4. DirectAconManager5. MarkengManager6. StaffandFacultyLiaison
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TeamLead
ResponsibleforinformaondisseminaonLiaisewithCCNStaffRecruitandtrainCoreTeamCoordinatethefirstphaseofthecompeon
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MarkengManager
CoordinatesCampusandcommunitywidemessaging
AlignsmessagingwiththeNaonalCompeonwhiletailoringforcampus
Radio,paper,guerilla
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Press Release
Get your promotion
campaign kick started##Customize and send
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DirectAconManager
Createseventsandvisibilitycampaigns Coordinatesmeengs ResponsibleforWOMcampaign
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StaffandFacultyLiaison
Gainsbuy-inforthecompeonamongstthosegroups
Securessupportfromthosegroups Responsibleforcommitmentsheet Mostimportantly,gainsbuy-inandexcitementwithResidenalLife
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LogiscsandTechnicalManager
Responsiblefordataentry Responsibleforoversightofthemeterreadingprocess
Responsibleforsocialmedia
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DormCaptainManager
Recruitsandtrainsdormcaptains Responsibleforenteringthemonthewebsite Responsibleforconnuedleadershipwiththisgroup
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DormCaptain
YourPOCateachbuilding Responsibleforreduconintheirbuilding
Responsibleforvisibilityandinnovaon/creavity
ineachbuilding
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Webinar Calendar
Scheduled through
December. Please join
Build your campus coalition !
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Next Steps!
Confirmthefinalnumberofbuildingsonthewebformwellsend-byDecember2nd
CometoallCCNwebinars-datesavailableoncompetetoreduce.org
Le_erofCommitment-byDecember16
th
Downloadpressreleasetemplate Filloutyourbuildinginformaona`erwesendyouthe
Portalaccess
Hostyourfirstorganizingmeengwithyourteam
[email protected]#Questions? !
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This message brought to you by!
and your organizers !