CCN Webinar #1 - Kick Off

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    building the future they wan

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    Campus Conservation Nationals aims to

    engage, educate, motivate, and empower studentsto conserve electricity and water in their

    residences!

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    Agenda !!Overview of CCN goals and 2010 Success The importance of organizers Review Rules of the Road Review group competitionsData requirements Webinars schedule Letter of CommitmentPress release and marketing plan Organizing Students Dorm Captains#

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    CCN 2010 was the first real-time

    nationwide building energy and water

    use reduction competition in history!

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    CCN

    2010Results

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    40%

    43%

    44%

    51%

    51%

    56%

    65%

    73%

    78%

    86%

    0% 100%

    Kick-offevent

    Arclesonline

    Guerillamarkeng

    Eventsduringcompeon

    Adsoncollegewebsite

    Tabling

    Arclesincollegenewspaper

    Email

    SocialnetworkingsitesPosters/fliers

    Two attributes of organizers significantly related to % electricity reduction1. Participation in survey2. Participation in CCN conference calls****Both are surrogate measures of degree of organizer commitment

    Organizing Strategies

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    Rules of Engagement !Dates: February 6th through April 23rd, 2012

    Structure: Competition window

    Competition Period: 3-week competition during the window!Buildings: Residence halls only, as many as you choose##Baseline: You choose, we recommend previous 2 weeks

    Data: Manual data submissions, at leastonce per week#Confirmation: Respond confirming number of buildings andcompetition dates no later than December 2nd.

    #

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    Schools can choose to compete in

    different categories

    !Residence hall vs. residence hall #Regional

    #Peer group competition#!#All Savings entered into theNational Gigawatt Challenge!

    !

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    Participating Schools!!!

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    Participants will use Building Dashboard to

    track consumption and competition rank, and

    communicate with occupants and organizers!www.buildingdashboard.net/ccn2012!

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    Reading meters manually versus

    utilizing an energy management system!

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    Student organizers! Sustainability staff!

    Facilities staff! Residential life!

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    Letter of Commitment

    Get signed by key

    stakeholders.

    Build your campus coalition !

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    CoreCCNTeam

    1. You(TeamLead)2. LogiscsandTechnicalManager3. DormCaptainManager4. DirectAconManager5. MarkengManager6. StaffandFacultyLiaison

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    TeamLead

    ResponsibleforinformaondisseminaonLiaisewithCCNStaffRecruitandtrainCoreTeamCoordinatethefirstphaseofthecompeon

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    MarkengManager

    CoordinatesCampusandcommunitywidemessaging

    AlignsmessagingwiththeNaonalCompeonwhiletailoringforcampus

    Radio,paper,guerilla

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    Press Release

    Get your promotion

    campaign kick started##Customize and send

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    DirectAconManager

    Createseventsandvisibilitycampaigns Coordinatesmeengs ResponsibleforWOMcampaign

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    StaffandFacultyLiaison

    Gainsbuy-inforthecompeonamongstthosegroups

    Securessupportfromthosegroups Responsibleforcommitmentsheet Mostimportantly,gainsbuy-inandexcitementwithResidenalLife

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    LogiscsandTechnicalManager

    Responsiblefordataentry Responsibleforoversightofthemeterreadingprocess

    Responsibleforsocialmedia

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    DormCaptainManager

    Recruitsandtrainsdormcaptains Responsibleforenteringthemonthewebsite Responsibleforconnuedleadershipwiththisgroup

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    DormCaptain

    YourPOCateachbuilding Responsibleforreduconintheirbuilding

    Responsibleforvisibilityandinnovaon/creavity

    ineachbuilding

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    Webinar Calendar

    Scheduled through

    December. Please join

    Build your campus coalition !

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    Next Steps!

    Confirmthefinalnumberofbuildingsonthewebformwellsend-byDecember2nd

    CometoallCCNwebinars-datesavailableoncompetetoreduce.org

    Le_erofCommitment-byDecember16

    th

    Downloadpressreleasetemplate Filloutyourbuildinginformaona`erwesendyouthe

    Portalaccess

    Hostyourfirstorganizingmeengwithyourteam

    [email protected]#Questions? !

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    This message brought to you by!

    and your organizers !