CCM Exam Subjects

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    CCM Exam Subjects

    1. Images of the self

    Archetypes- how cultures see themselves+how they are built, traditions, mythology, proverbs

    2. Images of the other

    Stereotypes- how we judge other cultures (impressions), they depend on the relationship between

    cultures, proverbs

    3. Organizational culture vs. national culture

    MNs

    . !atalism" choice

    -attitude towards time, causality

    -!atalistic culture" the !ate is to be blamed- #astern europe

    -choice culture-what is happening is the result o! choices we made- $estern culture

    #. $ominance vs. harmon%

    -attitude to nature

    -dominant cultures% the man is the master o! nature

    harmony- live in harmony with the nature& 'eru, Meic, uddhist countries

    &. '(vantages an( (isa(vantages of )arochialism'arochialism% culture orientation presenting the idea that the way we do things is the only good way

    A*ANA#S% con!ident, straight!orward

    hey stic. to their opinions

    */SA*ANA#S%

    -they don0t import ideas !rom other cultures

    -lac. o! tolerance

    -i! you have a manager !rom a parochialist culture, your possibilities o! epression are limited

    *. Conservatism vs. liberalism

    onservatism cultures% closed cultures, tradition-based, religions, less !riendly to strangers

    1iberal cultures% open to new things, changes(Netherlands, 2S), !leible economic !ramewor.,

    investments are encouraged

    +. Substitutable values" uni,ue values

    Substitutable values% means to reach an end-substitute money with having !ree time

    eing honest, being a good person can0t be substituted

    -. Career anchors+/0comment

    Managerial competence

    echnical3!unctional competence

    1i!estyle

    reativity

    Security3Stability

    Autonomy and independenceService

    'ure challenge

    1

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    1. inetics

    he way in which people !rom certain cultures move-body gestures- latino cultures

    11. roxemics

    he way you use space- .eeping a polite distance- in Asian countries there is limited physical contact

    12. Chronemics

    he way you relate to time

    /n some cultures, time is always enough-latin cultures, no problem in coming late, American,

    erman-time limits

    4riental cultures- more !leible

    $estern cultures-more stressed-having things done in time

    13. Cromatics

    #uropean- blac."mourning, Asian-white"mourning

    hristian cultures- green"color o! the devil (555555)1. Elaborate vs. succinct verbal st%les

    1atin cultures-many words to say what they want

    Northern #uropean, Asian- succint

    1#. Cultural re)resentations of goo( an( evil

    -what is considered good and bad in some cultures is very di!!erent !rom other cultures

    -blac. cat

    6apanese are a!raid o! no 7

    1&. '(vantages an( (isa(vantages of team (iversit%

    -a team with people !rom the same country- you .now what to epect

    -people !rom di!! cultures- con!licts, no consensus- */S

    -more diverse opinions, learn !rom one another- A*1*. 4eligion an( 5or67relate( values

    8eligions and ideologies re!lect belie!s and behaviors shared by groups o! people that cannot be

    veri!ied by empirical tests9 8eligious traditions are closely related to cultural values and can have a

    cultural in!luence through the content o! their belie! systems, the structure o! their belie!s and rituals,

    and the identities that they promote9 :or eample, the content or speci!ic teachings o! many religious

    traditions promote a strong wor. ethic, not just among their adherents but throughout the societies

    where the religious groups have been especially in!luential9

    8eligious groups have long competed with nation states as a basis o! social identities that shape with

    whom people are most willing to wor., trade or !ight9 he etent to which religion in!luences the

    cultural pro!ile o! a society depends on the etent to which a particular religion is dominant or state

    sanctioned, the importance that society places on religion, the degree o! religious homogeneity in thesociety, and the degree o! tolerance !or religious diversity that eists in the society9

    2

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    Although hristianity has the highest percentage o! adherents worldwide, its percentage o! !ollowers

    is projected to be relatively stable in the near !uture, with /slamic religious and ;indus representing

    an increasing percentage o! the world population9

    4! course religions are not evenly distributed across the planet, with some religions concentrated in

    some speci!ic geographic regions9 :or eample, /slam is largely concentrated in Asia and A!rica9 And

    Shinto eists almost eclusively in 6apan9

    4bviously, there!ore, speci!ic religions have a greater in!luence in some cultures than in others9

    $or. values can be de!ined as those nowing that one?s job is secure9 ;aving an opportunity to earn a lot o!

    money9 ;aving little stress on the job9% eeing !ree to implement one?s own approach to the job9%

    $or.ing with people that cooperate well with each other9% eing included in the company0s decision-

    ma.ing9% ;aving an opportunity !or advancement to higher level jobs9 % $or.ing !or a company

    which cares about its employees9% ;aving a good wor.ing relationship with your manager9

    Christianit%Islam

    8in(uism

    9u((hism

    Confucianism

    :u(aism

    Shinto

    1+. Cultural orientations assum)tions

    here are @ overarching cultural orientations that account !or variations in ;8M practices%

    relationships vs per!ormance, hierarchy vs participation and stability vs change 9

    3

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    1-. 'ffective vs. instrumental verbal st%les

    the a!!ective style is characteri=ed by language which reorea

    and Saudi Arabia )& language is process oriented and receiver !ocused& collective, high contet&

    A!!ective style is common in collective, high-contet cultures and is characteri=ed by language that

    re

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    21. 'll business is global;

    22. 9,

    business people are much more li.ely to develop wor. bonds based largely on cognitive trust9 /n

    hina, ra=il, Saudi Arabia and Nigeria, trust is relationship-basedB and is built through developing

    a personal bond9 /n the business world o! those cultures, cognitive and a!!ective trust aren0t separate

    but are woven together9

    :or those !rom tas.-based societies who are wor.ing with relationship-based counterparts, a !ew .ey

    rules to remember are%

    'ut more time and e!!ort into organising meals or social events to be shared9

    *uring those engagements, drop tal.s about wor.9 1augh together, and ma.e !riends9

    eyond meals, ma.e all e!!orts to !ind time to let your guard down with those you0d li.e to

    build trust with, and to build up personal bonds9

    hose !rom relationship-based societies who are wor.ing with tas.-based counterparts should .eep

    the !ollowing points in mind%

    *on0t throw out socialising altogether9 o ahead and organise a lunch but i! it is li.ely to

    stretch to ninety minutes or longer, prepare your colleagues in advance9

    :eel !ree to set up evening dinner or drin.s, but i! your counterparts leave early to rest or

    catch up on wor., don0t ta.e o!!ence9

    8ecognise that a personal bond might help, but the business is more li.ely to come with

    cognitive proo! o! a high-

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    he implications are obvious9 /nteractions between high and low contet peoples can be problematic9

    :or eample%

    6apanese can !ind $esterners to be o!!ensively blunt9 $esterners can !ind 6apanese to be

    secretive, devious and ba!!lingly un!orthcoming with in!ormation9

    :rench can !eel that ermans insult their intelligence by eplaining the obvious, while

    ermans can !eel that :rench managers provide no direction9

    2. 8igh context cultures

    ;igh contet cultures are vulnerable to communication brea.downs when they assume more shared

    understanding than there really is9 hey are strongly inclined to indirect methods o! communication9

    his is especially true in an age o! diversity9

    1ow contet cultures, on the other hand, are not .nown !or their ability to tolerate or understand

    diversity, and tend to be more insular9 he eplicitness with which they communicate can o!ten cause

    o!!ence and resentment9

    he point, o! course, is that in an age o! diversity these cultural di!!erences are just as li.ely to

    appear across a des. as they are across borders9 *on?t assume a common geographic location

    guarantees a common heritage9

    'ssociation high context /

    8elationships depend on trust,

    build up slowly, are stable9 4ne

    distinguishes between people inside and

    people outside one?s circle9

    ;ow things get done depends on

    relationships with people and attention to

    group process9

    4ne?s identity is rooted ingroups (!amily, culture, wor.)9

    Social structure and authority are

    centrali=ed& responsibility is at the top9

    'erson at top wor.s !or the good o! the

    group9

    'ssociation lo5 context/

    8elationships begin and end

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    *isagreement is personali=ed9

    4ne is sensitive to con!lict epressed

    in another?s nonverbal communication9

    on!lict either must be solved be!ore

    wor. can progress or must be avoided

    because it is personally threatening9

    another?s bothersome behavior9

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    harismatic Style

    1eaders who inspire their employees establish a vision and communicate it with passion and

    enthusiasm9 A charismatic leader establishes an organi=ation with dedicated !ollowers who believe in

    his mission9 /n individualist cultures, these types o! leaders !ocus on accomplishing tas.s and tend to

    accept paternalism, a hierarchy based on a !atherly leader9 According to the Eambridge ;andboo.

    o! ulture, 4rgani=ations and $or.,E FG percent o! the 6apanese surveyed accepted paternalism as

    compared with only HI percent o! Americans surveyed9

    *emocratic Style*emocratic leaders involve their subordinates in decision ma.ing processes9 y encouraging

    collaboration, they typically increase an employee?s job satis!action and commitment to his job9

    eam members !eel li.e they have control over their wor.9 *emocratic leaders motivate their

    personnel to solve problems themselves9 ollectivists, such as the 6apanese, tend to sacri!ice

    individual needs !or the whole group9 1eaders in these cultures rely on an employee?s sense o! duty

    to produce

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    $hat might eplain the universal appeal o! the trans!ormational leadership attributes5 /t has been

    suggested that pressures towards common technologies and management practices, as a result o!

    global competition and multinational in!luences may ma.e some aspects o! leadership universally

    accepted9 /! true, we may be able to select and train leaders in a universal style and thus signi!icantly

    raise the omodo dragonsin the /ndonesian islands, tales o! which were

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    2-. Cultural )erce)tions of time

    4!ten, when we are immersed in our own culture, it is di!!icult to understand how those !rom other

    ethnicities perceive our culture, customs, and way o! li!e9 /n addition, some aspects o! our culture

    are so ingrained in our minds and so commonplace to us that we begin to !eel they are universally

    accepted9

    4ne o! these cultural variables is a person0s perception o! time9 Most people have their own ideao! what time is and give little thought to the possibility that their de!inition could be di!!erent

    !rom anyone else0s9 :or instance, it would not occur to someone living in most parts o! the world

    today that the !uture couldn0t possibly eist9 ;owever, the people o! 'iraha heritage living in the

    Ama=on have no concept o! time beyond the present so the concept o! !uture !or them doesn0t

    eist9 hey don0t even have a word !or the concept o! !utureB in their vocabulary9 Similarly,

    most humans on earth !ind it nearly impossible to picture an etraterrestrial culture o! some sort

    where the arrow o! time C the direction o! its !low !rom past to !uture C is reversed9 ecause we

    can0t envision it, does that mean it cannot be5

    4ne particular study that used all three o! these methods was success!ul in collecting data !rom@I di!!erent countries9 Speci!ically, the study tested the !ollowing things%

    (I) wal.ing speedDthe speed with which pedestrians in downtown areas wal. a distance o! KG

    !eet&

    (J) wor. speedDhow

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    reviewing the results o! these studies, it almost seems as i! these !ast paced countries are in a race to

    get through li!e as ing)

    reece is another #uropean country that most people consider, without

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    control o! the everyday lives o! most people9

    P6apan% he 6apanese live lives that are run by time, as do the Americans9 Still, the 6apanese tend to

    !eel less rushed and !rustrated with this !act than the Americans do& they seem to have achieved a

    greater handle on time management and etremely e!!icient li!estyles9 he 6apanese run on time

    because o! their etremely low tolerance !or tardiness and delay9 /! American deadlines and meeting

    times are said to be strict, than the same aspects in 6apanese culture would be even stricter9 A great

    eample o! this rigid view toward promptness can be seen in the 6apanese train system9

    /n most #uropean railway systems, a delay0 is de!ined as IG-IH minutes behind schedule90 /n other

    words, !or eample, I7 minutes behind schedule0 is still counted as on time90 his is how #uropean

    railway companies are able to obtain high punctuality9 4n the other hand, the de!inition o! delay0 in

    6apan is more severe& only trains with less than a minute0s delay is de!ined as on time90B (Mito)

    3. Cultural intelligence

    he simplest de!inition o! cultural intelligence is a person0s ability to adapt e!!ectively to a new

    cultural contet9 homas and colleagues (JGGF) provided a more complete de!inition o! cultural

    intelligence as a system o! interacting .nowledge and s.ills, lin.ed by cultural metacognition thatallows people to adapt to, select and shape the cultural aspects o! their environment9 ultural

    intelligence includes three .ey components% .nowledge (both general .nowledge o! how culture

    plays a role in behavior and speci!ic .nowledge about the cultural characteristics o! the host

    country)& s.ills (perceptual s.ills such as open-mindedness and being non-judgmental, relational

    s.ills such as !leibility and adaptive s.ills such as ehibiting culturally appropriate behavior)& and

    metacognition (.nowledge o! and control over one0s thin.ing and learning) 9 he metacognition

    allows that the person actively re!lects on available .nowledge and s.ills regarding, say, gi!t giving,

    monitors how this relates to intended outcomes (e9g9 pleasing the co-wor.er) and, i! need be,

    regulates behavior by !ormulating alternative course o! behavior9 /t involves conscious monitoring

    and regulating one0s behaviors and emotions9

    31. ?If I 5ere to start ane5A I 5oul( start from culture@ :ean Monnet/

    ou certainly .now the words erroneously ascribed to 6ean Monnet% Ei! / were to start anew, / would

    start !rom culture9E hese words are

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    mere technocrats in love with the rate o! growth and strong money9 4n the contrary, perhaps they

    were too well-versed in history to thin. that political authority carries any real weight in matters o!

    culture9 8ather, their almost complete silence regarding culture should not be seen as a sign o!

    wisdom9

    he phrase that legend now ascribes to 69 Monnet epresses a conviction, but also raises a doubt, and

    this is my second conclusion9 he premonitory conviction was only one stage in the #uropean

    construction% the stage where it was a rather elitist venture, concerned with economics, with the

    prosaic tas. o! economics, when what was necessary was to arouse enthusiasm, to mobili=e all the

    resources o! those who loved #urope9 he conviction was that it was necessary to adopt a strategy o!

    small steps towards a true political and culture project9 he intention was not limited to adding a

    cultural section to the economical assembly, as people add sugar to diminish the bitterness o! potion,

    or, i! you pre!er, as people put cherry on a ca.e9

    As to the doubt, it depends on my understanding o! the cultural in!luence o! #urope9 69 Monnet

    certainly .new what 'aul alry said about the #urope o! yesterday, in his !amous phrase that /

    remember, ENo other part o! the world possesses that uni

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    1anguage C an inability to spea. the local language, and a poor or too literal translation are o!ten

    causes !or mistrust

    'epsi0s slogan ome Alive with 'epsiB translated into erman as ome out o! the grave9B

    3. hases of going global

    3#. Sources of cross7cultural misinter)retation

    3&. Cultural variations in (ecision7ma6ing

    3*. Ethics across cultures

    3+. ers)ective in culture

    3-. Cultures of shame" cultures of guilt

    Erial by mediaE is very much a !eature o! political li!e at the moment, and it wor.s largely because

    it seems that the public has di!!erent standards o! proo! !or misdemeanours among those in public

    li!e !rom those it maintains !or private citi=ens9 /n public li!e it is enough to be EtaintedE withsuspicion !or one?s !uture to be blighted

    /n other words, the rules about responsibility and blame are not the same across cultures or even

    across di!!erent sectors o! the same culture9 lichs about there being Eno smo.e without !ireE and

    Emud stic.sE on the one hand, and being Einnocent until proven guiltyE on the other, !or eample,

    represent !undamentally di!!erent assumptions9

    A use!ul distinction !or articulating these di!!erent assumptions and rules is that between EshameE

    culture and EguiltE culture9

    uilt culture% $estern culture, Shame culture% 6apan e9

    14

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    . =O9E stu(%7). 1&3

    14# was initiated to investigate one !undamental

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    8O!S'=ISM 7 CO==EC'=IS=4ES

    !oster contractual relationships that are based on the principles o! echange9 hey calculatepro!it and loss be!ore engaging in a behavior9

    !ocus on sel! or at most on close loved ones, are concerned with the relationship between their

    behaviors and their own needs, interests T goals9

    value independence T sel!-su!!iciency place sel! interests above collective interests accept

    con!rontation as an attribute

    emphasi=e pleasure, !un T personal enjoyment more than social norms and duties belong to

    many in- groups that eert little in!luence on their lives

    believe that their belie!s are uni

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    behave according to social norms that are designed to maintain social harmony among

    members o! an in- group

    consider implications o! their actions !or wider collective

    share resources and are prepared to sacri!ice personal interest !or collective interests

    !avor certain in-groups (e9g9 !amily, !riends)9 The Chinese culture, for example, believes that

    ones elf-

    esteem and future are tied to ones in-groups such as parents, siblings, friends.

    belong to a small number o! in-groups that in!luence their lives have a greater tendency

    toward con!ormity than individualists

    are very concerned about in-group members and are indi!!erent or hostile toward out-group

    members

    emphasi=e hierarchy and harmony within group

    regulate behavior through group norms

    1. Convergence7(ivergence in cross7cultural management

    2. ersonal s)ace

    he study o! personal space is sometimes re!erred to as proemics

    'ersonal space re!ers to that invisible bubble we all carry around with us which de!ines how close we

    will approach to other people and how close we will allow other people to approach us9 o a very

    large etent it is a !unction o! our relationship with the people involved and the society or culture to

    which we are accustomed9 o some etent the terminology is misleading since in !act what we are

    considering is interpersonal space9 /t only becomes important when we interact with others9 /n

    addition we need to be aware that the bubble can epand or shrin.9 /n essence we all have a

    construction o! the amount o! personal space that is appropriate between ourselves and other people

    in a range o! situations9 $e only become aware o! our personal space when it is invaded9 /t issomething which maintains an invisible control over our behaviour with others most o! the time9

    *i!!erent cultures tend to have di!!erent si=es o! personal space bubbles9 :or eample middle eastern

    peoples tend to tolerate closer distances than people !rom ritain9

    8esearch also suggests that the personal space bubble is not circular, but elliptical, so we will tolerate

    people coming closer to us at the side than in !ront or behind9

    'ersonal space (or interpersonal distance) is a mechanism o! communication and as such it cannot be

    understood independently o! other aspects o! nonverbal communication such as orientation, touch

    and eye-contact9 :or eample, on a crowded train we may be !orced to allow others to invade our

    personal space !or periods o! time9 ;owever, consider the di!!erence between having to stand very

    close to someone in !ront o! you who turns slightly to one side, tries to avoid touching you, and

    avoids eye contact, as opposed to someone who !aces you head on, ma.es no attempt to avoids

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    /n participative leadership, the leader turns to the team !or input, ideas and observations instead o!

    ma.ing all decision on his or her own9 hat0s not to say the leader doesn0t have the ultimate decision

    ma.ing tas.& this is to say that the leader understands the team may have s.ills and ideas that could

    bene!it the decision ma.ing process9

    'articipative leadership involves the entire team9 his is a leadership style in which the leader wor.s

    closely with team members, !ocusing on building relationships and rapport9 4n the !lip side o! this

    leadership coin you have the autocratic leadership style, in which the leader tends to be more issue-

    !ocused and ma.es most decisions without input !rom the team9

    . Culture vs. nature" culture vs. civilization

    #. Social rules

    Seatingmany cultures have strict rules about who should sit where9 :or eample, seatingcan be organi=ed by age or seniority9

    >tensilssome cultures use utensils in certain ways, while others don?t use them at all9

    Conversationacceptable topics o! conversation during dinner vary !rom culture to culture9

    :or eample, should you tal. about business while eating, or is this bad !orm5 Are some subjects o!!-

    limits5

    9o(% language an( gesturessome people eat while sitting on the !loor, while others !ind it

    distaste!ul to touch !ood with their hands9

    'rrival an( (e)artureshould you arrive early, on time or slightly late5 Acceptable arrival

    and departure times vary, as well as mealtimes% it?s common to eat dinner in some cultures at IG%GG

    p9m9, while others start at around K%GG p9m9

    ommon ross-ultural *i!!erences /n 'ustralia , a lot o! relationship-building ta.es place in local pubs a!ter wor.9 Missing

    your turn to Eshout !or a round,E or pay !or drin.s, will ma.e a bad impression9 /n :a)an , teams

    o!ten strengthen relationships with drin.s and .arao.e at the end o! the day9

    18

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    /n !rance , you?ll ma.e a good impression by being enthusiastic about the !ood being served9

    #njoy your meal, be vocal about it, and then tal. about business9 /n erman% , on the other hand,

    it?s common to discuss wor. be!ore you eat9

    In(ia is home to ;indus, who don?t eat bee!, and Muslims, who don?t eat por.9 oth o! these

    groups epect you to handle !ood with your right hand only, as the le!t is considered Eunclean9E

    /n Ital% , it?s common to be invited to a late dinner, which it?s considered rude to decline9

    /n some countries, including /srael, people may only be permitted to consume .osher !oods

    that con!orm to 6ewish !ood law, or E.ashrut9E

    :ood is central toMala%sian culture& the common greeting Echiah pa bueE literally

    translates as Ehave you eaten5E ;owever, a dinner invitation here might be slow to come9 Show

    patience and wait, and avoid hosting your own meal until you?ve been a guest at someone else?s9

    Alcohol is an important part o! relationship building in many cultures, especially in 4ussia

    and South orea 9 ;ere, you?ll strengthen your reputation and impress your colleagues by Eholding

    your own,E but avoid drin.ing more than you !eel com!ortable withU Alcohol is only served in

    restaurants in countries li.e the >nite( 'rab Emirates , and it?s illegal in Sau(i 'rabia 9

    he nite(

    States and >nite( ing(om , !ood is o!ten less important, and many pro!essionals eat lunch attheir des.s9

    Social touching di!!ers !rom one culture to another9 #ach culture has unspo.en rules about which

    touches are considered socially acceptable9 Some cultures have strict rules about who can touch

    whom where9

    'atting a child on the head is considered an a!!ectionate gesture in many $estern countries, but in

    some Asian countries such as hailand, it0s considered o!!ensive since the head is seen as the seat o!

    the soul9

    wo men holding hands would be seen as a sign o! !riendly a!!ection in countries such as Saudi

    Arabia, /ndia, #gypt, or Morocco, while in other countries, they would be seen as gay lovers9/n high-contact countries such as :rance, people might greet each other by .isses on the chee., while

    in low-contact country, it would be considered presumptuous9

    &. Culture iceberg

    *. Culturall% bizarre behaviors

    +. Career success vs. ,ualit% of life

    C'4EE4 S>CCESS 'D$ J>'=ICCESS Masculine/ C>=4ES

    I9 gender roles are clearly distinct

    19

    http://www.mindtools.com/pages/article/managing-in-france.htmhttp://www.mindtools.com/pages/article/managing-germany.htmhttp://www.mindtools.com/pages/article/newTMM_18.htmhttp://www.mindtools.com/pages/article/managing-in-italy.htmhttp://www.mindtools.com/pages/article/managing-malaysia.htmhttp://www.mindtools.com/pages/article/managing-malaysia.htmhttp://www.mindtools.com/pages/article/managing-russia.htmhttp://www.mindtools.com/pages/article/managing-south-korea.htmhttp://www.mindtools.com/pages/article/managing-south-korea.htmhttp://www.mindtools.com/pages/article/managing-uae.htmhttp://www.mindtools.com/pages/article/managing-uae.htmhttp://www.mindtools.com/pages/article/managing-in-saudi-arabia.htmhttp://www.mindtools.com/pages/article/managing-in-spain.htmhttp://www.mindtools.com/pages/article/managing-us.htmhttp://www.mindtools.com/pages/article/managing-us.htmhttp://www.mindtools.com/pages/article/newTMM_14.htmhttp://www.mindtools.com/pages/article/managing-in-france.htmhttp://www.mindtools.com/pages/article/managing-germany.htmhttp://www.mindtools.com/pages/article/newTMM_18.htmhttp://www.mindtools.com/pages/article/managing-in-italy.htmhttp://www.mindtools.com/pages/article/managing-malaysia.htmhttp://www.mindtools.com/pages/article/managing-russia.htmhttp://www.mindtools.com/pages/article/managing-south-korea.htmhttp://www.mindtools.com/pages/article/managing-uae.htmhttp://www.mindtools.com/pages/article/managing-in-saudi-arabia.htmhttp://www.mindtools.com/pages/article/managing-in-spain.htmhttp://www.mindtools.com/pages/article/managing-us.htmhttp://www.mindtools.com/pages/article/managing-us.htmhttp://www.mindtools.com/pages/article/newTMM_14.htm
  • 7/26/2019 CCM Exam Subjects

    20/20

    J9 men are supposed to be assertive, tough and !ocused on material success

    @9 do not place great importance on benevolence

    79 places importance on the value o! mastery (o! job, nature, people, etc)

    5. the women considered health, wealth & understanding as desirable characteristics of a

    husband

    6. the women considered personalit, affection, intelligence & sense of humor as desirable

    characteristics of a

    bofriend

    J>'=I=4ES

    L9 social gender roles overlap

    !. both men and women are supposed to be modest, tender and concerned with the "ualit of

    life

    Q9 desired traits in husbands were the same as desired traits in boy!riends (;o!stede, September,

    IQQK,

    #ournal. Cross Cultural $scholog%

    IG9 emphasi=e non-materialistic aspects o! success

    -. Cross7cultural misinter)retations

    commercials

    communication%

    https%33global9du.e9edu3sites3de!ault3!iles3images3NancyAdlerrossultomm99pd!