• Core (Champions) and Support (Technical) Team• Stickiness - some ideas• Demonstration on work done so far - Learning Journey• Decision - Foundation/Champions/Design/Newsletter• Existing Sample Sites - SW CDC (MP)• Questions and Answers• Others - CSD (Food from the Heart) / S-League

(SAFSA) / NS (F Div)

Agenda – 07/07/09 (8pm)

• Introduction of members

• Networking and Contact details

• Team work – Roles and Responsibilities

• Demonstration on work done so far

• Existing Sample Sites

• Stickiness

• Questions and Answers

Agenda – 23/06/09 (8pm)

Team work – Roles and Responsibilities

• Kay Leong- Registration of Internet Tools

- Record Tool’s procedures for future FAQ

- Start uploading photographs

- Continue to discover new technology

• Needed- Individual Champions for Core/Internet Modules

- Branding Strategies

- KPIs

POH Kay Leong

• 1976 to 1982 - PSLE

• 1982 to 1986 - GCE ‘O’ Level

• 1986 to 1989 - University of San Francisco

• 1989 to 1992 - NS Police - DSP (NS)

• 1992 to now - PTCL - CIO (www.ptclogistics.com.sg)

• CCC and Rotary Induction (April 2009)– CCC - SAC CCK Secondary School

– Rotary Marina City - Community Service Director

New Media Vision

• To E-connect the Grassroots and residents of Choa Chu Kang Constituency.

Goals and Objectives

• To provide a platform for CCK residents, grassroots organizations, community leaders and various government bodies to come together - to know one another through postings of details regarding Committee Members, calendar of events, etc.

• To promote awareness of CCK history, major attractions and other interesting facets of our constituency.

• To report on and publicize activities organised by various CCK Grassroots Organizations.

• To motivate and encourage residents to take a more active interest in the constituency and in the many activities being organized and thus promoting social cohesion and racial harmony.

Benefits of New Media Initiatives

• FREE; 24 hours a day; 7 days a week; 365 days a year

• Borderless, Instantaneous, Many-to-Many

• Updated details of news/events/photos

• Background Information for new Grassroots and residents

• Central storage of community information

• Many FREE social networking online tools to assist achieving the Vision and objectives!!!

• Anyone can contribute their photographs/videos/ideas

Possible Contents

• History - Geography/Landmarks/Public Amenities/Schools

• Management Committees

• Google Maps

• Notices/Surveys/Forums/Feedbacks

• Photos/Videos

• Events

• Useful links - Welfare/Interest Groups

• LTA/NEA/NPC news

• Residents/Volunteers Opt-In

• Constituency Organization Chart

• Donations/Welfare/Yellow Ribbon/Jobs news

Expectations

• It is a process NOT a one-time effort

• It is an added communication/networking tool NOT a replacement

• It takes time to market NOT a instant “hit”

Challenges

• Webmaster not Full-Time• No regular and frequent updates• Not enough publicity• Not good and attractive designs• No IT infrastructure and support• Many grassroots and residents may not be IT savvy• Dead links

Support

• From the top (MP, CCC, CCMC)

• From the Constituency Office

• At grassroots levels (PA, GROs, etc)

• At community (Schools, NEA, NPC, etc)

• At residents levels (Seniors, Students, etc)

Strategies and Branding

• Banners

• Notice Boards

• Newsletters

• Pamphlets by Students

• Discount coupons for Emails/HPs

• Lucky Draws/Competitions

• Emails/SMS/Words of Mouth

• Entice the target audience to join the group by using videos

• Free Training/Workshops (S-Connect funds)

• Tie up with S-League/MOM links

Free Online Tools

• Websites

• Blogger/Blogspot

• Facebooks

• Twitter (eg Obama)

• Flickr

• Youtube

• Google Maps/Latitude

• StatCounter

• Qik (eg Rally speech)

• Surveymonkey

• Unhub

• Yahoo Groups/Albums/Documents

• Slideshare

• Linkedin

• Picasa

• Podcast

• Myspace

• Razoo

• Plaxo

• Wordpress

• Database - Emails (Opt-In), HP SMS

• Stickiness - Auto-Responders/Twitter

Stickiness

• Flash Introduction and Background Music

• MP Webcast/Twitter/Live Chat

• Display events on CC/RC LCD/Monitor

• Registration of Events/Courses online for CCs, RCs, etc

• Latest Photographs/Videos – Order online?

• Latest News and “live” video via Twitter/Facebook/Blogs

• MP personal Holiday and Birthday Greetings (Facebook)

• Anyone of potential 40,000+ residents can share and comments on photographs/videos and participate in forums

Sample Sites

• Websites

– http://moulmein.org.sg

– http://www.joochatters.com

– http://www.danzbuddies.com

– http://www.geocities.com/ld_goldenboots/

– http://www.yipee.sg/searchstep.asp

• Blogs

– http://owencommunity.blogspot.com

• Flickr

– http://www.flickr.com/photos/pmosingapore

• Facebook

– New Media Champions

– BISHAN – TOA PAYOH NORTH CONSTITUENCY” a.k.a “Friends of Bishan – Toa Payoh North”

– Zhenghua.myhome

– Friends of Yew Tee

Action Items

• Setup New Media Core Team

• Break down in Phases:– Phase 1 Register CCK on various online tools– Phase 2 Collate/Centralize Photographs/Events– Phase 3 Plan/Design Website/Blog/Facebook– Phase 4 Training/Marketing/Support– Phase 5 Launching

• KPIs to measure progress

Questions

“The Bigger the WHY, the Easier the HOW” !!!

Future Plans

• Improvements to all linked pages

• Add more photographs

• Add more links to websites of places of interest

• Possibility of adding video clips

• Train more grassroots leaders to be conversant with surfing the internet with funding from S-Connect Fund

• Start various Facebook communities

• Get PA’s Staff involved to update courses available

Choa Chu Kang New Media Initiatives

0

50

100

1st

3rd

East

West

North

• To E-connect the residents of Choa Chu Kang Constituency.

New Media Champion Team

• Form Core Team

• Get interested GRLs, Residents onboard

Clips

Key Performance Indicators

• Monthly Visitors Counter

• Monthly Opt-In Analysis