CCi SMaRT Retail - OCR Process Brochure - 2016-v1

SMaRT Retail - delivering Customer Experience through Engage, Inspire & DelightPowered by CCi © 2016

The 4 Key Omni-Channel Retail Processes

SMaRT Retail >>>>

Retailers turning to Omni Channel

Marketing strategies to delight and

deliver unprecedented customer

experience …

The 4 Key Omni-Channel Retail processes:

Identify, Capture, Engage and Analyze …

to delight and deliver unprecedented

customer experience …

Use phone number or social ID to login to shopping mall or retailer’s wifi

• Wifi login for retailers’ websites, eCommerce, mobile apps, portals

• Login and authentication using phone # or social ID (e.g. Facebook, Wechat …)

• APIs for client and server apps

• Multi-mobile platform support – iOS, Android and Windows

• Support for wifi and beacon technologies

• Support for location-based service (LBS)

• Provide shoppers with navigation and “find the place” service

• Integrate with retailer / shopping mall CEM, CRM, digital marketing apps

• Compliance to wifi usage security and information privacy guidelines

Customers start the “customer journey” at retail shops / shopping malls by accessing the free wifi services …


Creating the Customer Identity “live” Database …

Capture customer’s social profile or membership profile and create the Customer Identity “live” database for personalized engagement and to offer a single view of the customers

Captures the customer profile from the social networks, retailers’ CRM or mobile apps …

• Save the customer’s profile into a “live customer identity database

• The “live” customer identity database creates a single and updated customer view

• Synchronize the database from social networks

• Integrate with retailer’s internal systems (CEM, CRM, digital marketing etc.)

• Provide customer and social data available for target and personalized engagement

• Enable rich analysis for customer insight and marketing strategies


Use the customer identity “live” database and LBS data to create personalized messages and customer engagement in real-time …

• Engage with customers while they visit the website, e/mCommerce, mobile apps, social media page while in the shop or mall

• Enable personalized messages based on the social profile behavioral data and past purchases

• Send message via multiple channels – push notifications, SMS, e-mail, social media notifications

• Messages triggered by changes in the social profile and customer presence at the retailer shop (detected via wifi and beacons)

• Provide channels for product and promotion announcements, coupons and special events

• Facilitates personalization and targeted engagement

• Support interactive digital signage and targeted marketing


The Omni-Channel Retail platform offers rich analytics based on social profile, point-of-sales and / or LBS data to create insights in the customers and shoppers while measuring the performance of engagement actions …

• Wifi analytics• Traffic flow and floor visits analysis – heat maps by hour, day etc.• Events ROI analysis• Optimal shopping time analysis• Digital marketing analysis• POS purchase analysis• Shop performance analysis• Merchandise category analysis• Mobile payment and channel analysis• Loyalty analysis and more …

The Omni-Channel Retail data platform collects and integrates LBS, POS, social, CRM, marketing, etc. data to allow real-time analysis of customers, retailers and shopping mall performance …



CCi (CoSolutions Consulting Inc. Limited) is an industry consultant and solutions integrator,and we partner with the best-in-class solution providers to deliver professional consultation,architecture design, solutions integration, project management, quality assurance andoperational sustainment for the Omni-Channel Retail & Hospitality market.Our suite of solutions are flexible, adaptive and comprehensive covering access point andbeacon wireless networks, location-based services (LBS), mobile applications, interactive digitalmarketing / signage system, audio-visual provisioning system, multi-channel contentmanagement system (CMS), customer engagement / relationship management system(CEM/CRM), loyalty programs, mobile point-of-purchase (POP) and payment solutions, as wellas business intelligence (BI) and analytic solutions.Our value in the consumer industry is to create sustainable customer experience and value forthe retailers, shopping mall operators, and hoteliers in the changing consumer market throughour SMaRT Retail solution & service programs.

Contact Us:HK: 852-9010-3238

PRC: 86-136-3217-0459eMail: [email protected]

CCi SMaRT Retail - OCR Process Brochure - 2016-v1

Retail

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